Amie

Last Updated: June 16, 2021

Is Amie Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Amie's ethics and initiatives.

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Ethical Analysis

Is Amie cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Amie’s policies.
Amie is cruelty-free. None of Amie’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Amie products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Amie is committed to using natural ingredients but Amie does not claim or market itself as a sustainable company.
Amie products come in plastic packaging and their bottles and tubes are made with 10% recycled plastic. And Amie is upfront of what components of their product packaging are recyclable.

About Amie

Amie was born from a mother’s quest to develop natural & effective skincare solutions for her daughter, whose sensitive skin was facing the problematic changes that puberty was starting to bring.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK
PRODUCTS: Skincare
CERTIFICATIONS: N/A

Amie

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You can find Amie cruelty-free products at Target.

Amie is Cruelty-Free

Amie has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Amie to be Cruelty-Free.

“we do not & will not conduct animal testing on our finished products or ingredients, nor do we ask others to test on our behalf. in recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from peta.”

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Amie is 100% Vegan

Amie has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“our formulas are suitable for vegans as they don’t contain any animal or animal-derived ingredients.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

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