Last Updated: January 5, 2022

How Ethical Is Blinc?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Blinc’s ethics and initiatives.

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Ethical Analysis

Is Blinc cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Blinc’s policies.
Blinc is cruelty-free. None of Blinc’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Blinc’s products are vegan, but they have some vegan options.
Blinc has not stated any targets, dates, or how they’re measuring the progress of their sustainability commitments. For example, Blinc claims they’re working on becoming more sustainable through researching to the best of their abilities and asking important questions to their vendors, factories, and warehouses. And pushing for biodegradable and refillable packaging as much as possible. Additionally, moving to an environmentally friendlier packaging and increasing their use of PCR plastics.
Blinc has been non-responsive when I asked if their mica is ethically sourced without child or forced labor.
Blinc’s products come in plastic packaging. But they claim to use FSC paper for all of their product packaging. They also claim they’re working on reducing their use of glass as it takes more energy to produce and ship, as well as, moving away from aluminum components because mixed materials are harder to recycle.

About Blinc

Blinc specializes in eye makeup products and mostly known for their water-resistant “tube-forming” mascara.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Blinc cruelty-free products at, Sephora and on Amazon.

Blinc is Cruelty-Free

Blinc has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Blinc to be Cruelty-Free.

Below is a screenshot of Blinc’s official animal testing statement:

What About China’s Animal Testing Laws?

Blinc has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Blinc is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Blinc, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Blinc’s products are vegan?

All of Blinc’s vegan products are clearly marked on their website. See below for an example. Or check out this vegan-specific page on their website.

Blinc Vegan Product List

As of 2021, I will no longer be regularly updating this list of Blinc’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Blinc products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Blinc’s products made?

When I asked Blinc where their products are manufactured, they told me:

“None of our formulas are made in China. Blinc is a predominantly US brand, but in the cosmetics world, various countries have certain expertise, so a few of our fomulas are made in other countries. We do however purchase some of our packaging from China.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Blinc if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

I hope this article helped you to understand Blinc’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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