Last Updated: September 5, 2022

How Ethical Is Prose?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Prose's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Prose cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Prose’s policies.
Prose is cruelty-free. None of Prose’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Prose’s products are vegan, but they have some vegan options.
Prose is committed to using ethically harvested ingredients through a network of trusted local partners with proven track records for fair payment and labor practices.

Prose is also a certified B Corporation and Certified Climate Neutral. And Prose’s product and shipping packagings are all recyclable.
Prose’s products come in recyclable amber-tinted plastic bottles. The company also encourages customers to reuse their bottle’s pumps, where they’ll ship their next order with a recyclable cap instead.

In addition, Prose states they opt for carbon-neutral printing and 100% recyclable shipping paper and boxes.

About Prose

Prose offers custom hair care formulas where you can get hair care 100% custom-made for your hair type, goals & lifestyle, made with natural active ingredients.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Prose cruelty-free products at

Prose is Cruelty-Free

Prose has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Prose to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Prose’s website about its animal testing policy:

Does Prose Test On Animals? No. We feel strongly about never testing on our furry friends and are a PETA-approved cruelty-free company.

What About China’s Animal Testing Laws?

Prose has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We also currently do not sell our products in areas where that is required by law.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Prose is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Prose, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Prose’s website about its vegan claims:

Are Prose's products vegan? We offer the option to make your formulas vegan. Just be sure to select "Vegan" in the ingredient preferences section of the consultation.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Prose’s products made?

I asked Prose where their products are manufactured and they told me:

“All of our products are freshly-bottled, packed, and shipped by hand from our Brooklyn lab.”

I hope this article helped you to understand Prose’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *