List of Cruelty-Free Brands
Not tested on animals

Looking for cruelty-free cosmetics, beauty, or fragrance brands?
Below is a list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy. We are using the term “cruelty-free” here, meaning these brands do not test on animals and their products and ingredients were also not tested on animals by the company or commissioned to a third party on their behalf.
Only brands that are marked as Vegan!, means that this brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you wish to support only 100% vegan beauty brands, check out this list here instead.
Some brands listed below may have some vegan options where we included a link to a corresponding vegan product list to help you while you shop!
We also included cruelty-free brands that are owned by a parent company that test on animals, these brands do not sell in China and have been verified to be cruelty-free. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.
This list is regularly updated.
- ABBA – Vegan!
- Acure Organics – Vegan!
- Adesse New York
- Adorn Cosmetics – Vegan!
- Aesop – Vegan!
- Aether Lashes
- African Botanics – Vegan!
- Afterglow
- AG Hair
- AILA – Vegan!
- Alba Botanica – Vegan options here!
- Alima Pure – Vegan options here!
- All Heart – Vegan!
- Amie Skincare
- amika
- Anastasia Beverly Hills – Vegan options here!
- Andalou Naturals
- Antipodes
- Antonym
- Aquis
- Arctic Fox Hair Color – Vegan!
- Ardell
- Aromi – Vegan!
- Athar’a Pure – Vegan!
- Atomic Makeup – Vegan!
- ATTITUDE – Vegan!
- Aubrey Organics
- Au Naturale – Vegan!
- Auromere
- Avalon Organics – Vegan options here!
- Aveda *owned by Estee Lauder
- Avril
- Axiology – Vegan!
- B.
- Babo Botanicals
- BaByliss Pro
- Badger
- Bare Bones Body
- Bare English
- Bare Republic
- BareMinerals *owned by Shiseido
- Barry M – Vegan options here!
- Base Beauté – Vegan!
- Batty’s Bath
- Bdellium Tools
- Beachwaver Co.
- Beauty by POPSUGAR – Vegan options here!
- beautyblender
- Beauty Without Cruelty – Vegan!
- BECCA *owned by Estee Lauder
- Bedrock & Bloom
- Being
- Belladonna Soaps – Vegan!
- Bellapierre
- Besame Cosmetics
- Bestowed Essentials – Vegan!
- BH Cosmetics
- Bio Ionic
- Biossance – Vegan!
- Bite Beauty
- Black Moon Cosmetics – Vegan!
- blendSMART
- Blinc – Vegan options here!
- Bliss
- Blissoma
- Bite Beauty
- Bloomtown – Vegan!
- Booda Organics
- Botanics
- Brianna’s Handmade Soap – Vegan!
- Briogeo
- Buddy Scrub – Vegan!
- Bulldog Skincare – Vegan!
- Burt’s Bees *owned by Clorox
- Butter LONDON – Vegan options here!
- Buxom *owned by Shiseido
- Cake – Vegan!
- Caked Makeup – Vegan!
- Captain Blankenship
- Catrice – Vegan options here!
- Chantecaille – Vegan options here!
- Charlotte Tilbury – Vegan options here!
- Ciate London – Vegan options here!
- CLEAN – Vegan!
- Clear Conscience
- Clove + Hallow – Vegan!
- Cocofloss – Vegan!
- Color Club – Vegan!
- Colorescience
- Color Wow
- ColourPop
- Conair
- Concrete Minerals – Vegan!
- Coola – Vegan options here!
- Cotê Hair
- CoTz
- COVER FX
- CoverGirl
- Cowshed
- Crazy Rumors – Vegan!
- Crystal Deodorant – Vegan!
- Cult51 – Vegan!
- Curlsmith – Vegan!
- da Bomb – Vegan!
- Dazzle Dry
- Deborah Lippmann
- Deco Miami – Vegan!
- Deep Steep
- DefineMe Fragrances – Vegan!
- Delectable – Vegan!
- Dermadoctor
- Derma E – Vegan!
- Dermalogica *owned by Unilever – Vegan options here!
- Demes – Vegan!
- DermOrganic – Vegan!
- Desert Essence – Vegan options here!
- Dimension Nails – Vegan!
- Dose of Colors
- Dr Brite
- Dr Bronner’s
- Dr Dennis Gross Skincare
- Dr Haushcka – Vegan options here!
- Dr Roebuck’s
- Drunk Elephant – Vegan options here!
- Drybar – Vegan options here!
- Duke Cannon Supply Co.
- DUO
- DuWop – Vegan options here!
- E Nature
- Earth Glamour – Vegan!
- Earth Therapeutics
- Ecco Bella
- Éclair Naturals – Vegan!
- Eco Tools – Vegan!
- Edible Beauty – Vegan!
- Elate Cosmetics
- ELF Cosmetics – Vegan!
- ella + mila – Vegan!
- Ellis Brooklyn
- Ellovi – Vegan!
- Emani – Vegan!
- EO Products
- Erborian *owned by L’Occitane
- Essence – Vegan options here!
- Etat Libre d’orange
- Eva NYC
- Everyday Minerals – Vegan!
- Every Man Jack
- EVOLVh – Vegan!
- Eyeko – Vegan options here
- Eyelure
- FACE atelier
- Fairy Girl – Vegan!
- Farmacy
- FARSALI – Vegan!
- First Aid Beauty *owned by P&G – Vegan options here!
- Fitglow
- Flawless
- Floss Gloss
- Flower Beauty
- FOREO
- Fountain
- French Girl Organics – Vegan!
- Furless – Vegan!
- Gabriel Cosmetics
- Georgie Beauty – Vegan!
- Giovanni – Vegan options here!
- Glamour Dolls – Vegan!
- Glossier – Vegan options here!
- Gloss Moderne – Vegan!
- GOSH Cosmetics – Vegan options here!
- Gourmet Body Treats – Vegan!
- Grace Cole
- Green Beaver
- Green People
- Hask – Vegan options here!
- Hedo Cosmetics – Vegan!
- Hello Products
- Hempz – Vegan!
- Herban Cowboy – Vegan!
- Herbblissful – Vegan!
- Herbivore Botanicals – Vegan!
- heroine.nyc – Vegan!
- Hey Honey
- Honeybee Gardens
- Honeypie Minerals – Vegan!
- Hourglass *owned by Unilever Vegan options here!
- Huda Beauty – Vegan options here!
- Hugo Naturals – Vegan!
- Human + Kind – Vegan!
- Hum Nutrition
- HURRAW! Lip Balms – Vegan!
- Hush + Dotti – Vegan!
- ILIA
- Illamasqua
- Iluminage
- Incoco
- Indie Lee
- INIKA – Vegan!
- Isle of Paradise – Vegan!
- It’s a 10 Haircare
- Jack Black
- Jacq’s Organics – Vegan!
- Jane Iredale – Vegan options here!
- Japonesque
- JASON – Vegan options here!
- Jeffree Star Cosmetics
- John Masters Organics
- Johnny Concert – Vegan!
- Jordana
- JoShik – Vegan!
- Josie Maran – Vegan options here!
- Jouer – Vegan options here!
- Juice Beauty – Vegan options here!
- Julep
- Juliette Has a Gun – Vegan!
- Kaeng Raeng – Vegan!
- KAPLAN MD
- Kari Gran – Vegan options here!
- Kat Von D – Vegan options here!
- Kate Somerville *owned by Unilever
- Kavella – Vegan!
- Kenra Professionals
- Kiss My Face
- Kjaer Weis
- KL Polish – Vegan!
- Koh Gen Do – Vegan options here!
- Kopari – Vegan options here!
- Korres – Vegan options here!
- Kylie Cosmetics – Vegan options here!
- LAB2
- la couleur couture – Vegan!
- LA Girl – Vegan options here!
- Lani – Vegan!
- LaRocca Skincare – Vegan!
- Lauren B Beauty – Vegan!
- Lavanila
- lilah b. – Vegan options here!
- Lillian Eve – Vegan!
- Lily Lolo
- Lime Crime – Vegan!
- Lit Cosmetics – Vegan!
- Live Clean
- Live Love Polish – Vegan!
- Londontown – Vegan!
- LOOK Nail Color – Vegan!
- Lottie London – Vegan options here!
- LOVEFRESH
- Loving Tan – Vegan!
- Lunatick Cosmetic Labs – Vegan!
- Lush
- Luxie Beauty – Vegan!
- LVX – Vegan!
- LXMI – Vegan!
- Mad Hippie – Vegan!
- Madam Glam – Vegan!
- Madison Reed
- Makeup Academy
- Makeup Geek – Vegan options here!
- Makeup Revolution
- Manna Kadar Cosmetics
- Manic Panic – Vegan!
- Maria Nila – Vegan!
- Mario Badescu – Vegan options here!
- Marvis
- Maui Babe
- Mavala
- MDSolarSciences
- Medusa’s Make-Up
- Melt Cosmetics
- Meow Meow Tweet – Vegan!
- Michael Todd Beauty
- Milani – Vegan options here!
- Milk Makeup – Vegan!
- Mineral Fusion – Vegan options here!
- Mineralissima – Vegan!
- Misa – Vegan!
- Models Own – Vegan options here!
- Modern Minerals – Vegan!
- MOGI MOUSSE – Vegan!
- MOMMA – Vegan!
- Montagne Jeunesse
- Moom
- Moon Juice
- MOTD Cosmetics – Vegan!
- Mrs. Meyers Clean Day *owned by SC Johnson
- MuLondon – Vegan!
- MŪN – Vegan!
- Murad *owned by Unilever – Vegan options here!
- Nabla Cosmetics
- Nailberry
- Nails Inc.
- Nail Tek
- Nanshy
- Natasha Denona – Vegan options here!
- Nature’s Gate – Vegan!
- Naturtint – Vegan!
- NCLA – Vegan!
- Newco
- Nip + Fab – Vegan options here!
- NIU BODY – Vegan!
- Nolaskinsentials – Vegan!
- Nomaterra – Vegan!
- Nonie of Beverly Hills – Vegan!
- Not Your Mother’s
- Note Cosmetics – Vegan!
- Noughty – Vegan!
- Nourish Organic
- Now Foods
- Nude & Noir Cosmetics – Vegan!
- Nude by Nature
- NYX Cosmetics *owned by L’Oreal – Vegan options here!
- OFRA – Vegan!
- Oh Tiff! Vegan!
- Ole Henriksen
- Omorovicza
- Organation – Vegan!
- Oribe *owned by Kao – Vegan options here!
- ORLY
- OSEA – Vegan!
- Ouidad
- oVertone – Vegan!
- OZNaturals – Vegan!
- Pacifica – Vegan!
- Pai Skincare – Vegan!
- Palate Polish – Vegan!
- Parissa
- Paula’s Choice
- Paul Mitchell – Vegan options here!
- Pelle Beauty – Vegan!
- Percy Nobleman
- Perfekt Beauty
- Perricone MD
- Physicians Formula – Vegan options here!
- piCture pOlish
- Piggy Paint – Vegan!
- PINROSE – Vegan!
- Pirouette Professionals – Vegan!
- Pit Beauty
- Pixi Beauty – Vegan options here!
- Poéthique – Vegan!
- Pretty Serious
- Pretty Vulgar – Vegan options here!
- Pretty Woman – Vegan!
- Primal Pit Paste
- Priti NYC – Vegan!
- Prtty Peaushun – Vegan!
- PÜR – Vegan options here!
- Pure Anada
- Pureology – *owned by L’Oreal
- Radius
- Rahua
- RawGuru – Vegan!
- Real Chemistry
- Real Techniques
- Red Apple Lipstick – Vegan!
- Reverie – Vegan!
- REN *owned by Unilever
- RITUALS
- RMS Beauty
- Root Beauty – Vegan!
- Rosebud Perfume Co.
- Sachajuan
- Sampure Minerals
- Sappho
- SARAH JEAN – Vegan!
- Schmidt’s *owned by Unilever
- SeabuckWonders
- Seriously FAB – Vegan!
- Seventh Generation *owned by Unilever
- Sienna Byron Bay
- SKIN&CO
- Skinfix – Vegan options here!
- Skin Inc.
- Skin Republic
- Skyn Iceland – Vegan!
- Sleek MakeUP *owned by Walgreens
- Smashbox *owned by Estee Lauder – Vegan options here!
- Soapwalla – Vegan!
- Sol de Janeiro
- Sonia Kashuk
- SOPHi – Vegan!
- Soulflower – Vegan!
- Soulstice Spa – Vegan!
- SpaRitual – Vegan!
- Spectrum
- SPELA Cosmetics – Vegan!
- Sphynx
- Splat Hair Color – Vegan!
- SprinJene
- St. Tropica – Vegan!
- Static Nails – Vegan!
- Stila
- StriVectin
- Styli-Style
- Sudsatorium – Vegan!
- Sugarpill Cosmetics
- Sugar Venom – Vegan!
- Sukin – Vegan!
- Sultra
- Sunday Riley – Vegan options here!
- Suntegrity – Vegan!
- Supergoop! – Vegan options here!
- Surya Brasil – Vegan!
- SW Basics
- SWEAT Cosmetics – Vegan!
- T3
- Tangle Teezer
- Tarte *owned by Kose Vegan options here!
- Tata Harper – Vegan options here!
- Tatcha – Vegan options here!
- Teadora – Vegan!
- Teaology – Vegan!
- tenoverten – Vegan!
- theBalm – Vegan options here!
- The Better Skin Co.
- The Body Shop
- The Makeup Bullet
- The Ordinary
- The Wonder Seed – Vegan!
- Thesis – Vegan!
- Tints of Nature – Vegan!
- Tom’s of Maine *owned by Colgate
- TōN Cosmetics – Vegan!
- Too Faced *owned by Estee Lauder Vegan options here!
- Toppers Nails – Vegan!
- Tree Hut – Vegan!
- Trestique
- Trilogy
- Triumph & Disaster
- Trufora – Vegan!
- Trust Fund Beauty – Vegan!
- ULTA
- Unwash
- Urban Decay *owned by L’Oreal
- Vapour Organic Beauty
- Veggimins – Vegan!
- VEQUE – Vegan!
- Vita Liberata
- Voir Haircare
- Volition Beauty
- Wander Beauty – Vegan options here!
- Weleda – Vegan options here!
- Wet N Wild – Vegan options here!
- Woosh Beauty
- Wrenn – Vegan!
- White Rabbit Skincare – Vegan!
- Wunder2
- XyliWhite by NOW Foods
- Yardley London – Vegan!
- Yarok – Vegan!
- Yes To – Vegan options here!
- Youth to the People – Vegan!
- YUNI
- Zao Organic Makeup
- Zoella Beauty
- Zoya
- ZuZu Luxe – Vegan!