Cruelty-Free Brands List

Looking for cruelty-free makeup and beauty brands?

🐰 Hop straight to the cruelty-free list. 🐇

An up-to-date list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy and cruelty-free status. In order to be included on this list, each brand has met all of the criteria on our Cruelty-Free Checklist.

Want to learn more about how we list brands in this Cruelty-Free Brand Directory? We just added an FAQ section so that you can learn more about our process! 🔥 Hop to FAQ. 🔥

Brands marked as Vegan! mean that the brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you want to support only 100% vegan beauty brands, check out this list here instead.

UPDATE! ✨ All brands listed below must now offer some vegan options! If available, we have included a link to the corresponding brand’s vegan product list to help you while you shop! If a link is not available, feel free to email us and we’ll provide you with a vegan list.

Please note this cruelty-free brand list does include cruelty-free brands that are owned by a parent company that tests on animals. Although we have verified these brands as being cruelty-free, some CF consumers may choose not to buy from these brands as they feel their purchases may be indirectly supporting their parent companies. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.

This list is updated regularly.

Cruelty-Free Brands

A

  • ABBA – Vegan!
  • Abela Cosmetics – Vegan!
  • Acquarella – Vegan!
  • Acure – Vegan!
  • Adesse New York- Vegan!
  • Adorn Cosmetics – Vegan!
  • adwoa beauty
  • Aesop – Vegan!
  • Aether Beauty – Vegan!
  • African Botanics – Vegan!
  • AG Hair – vegan options
  • AJA Naturals
  • Alba Botanica – vegan options
  • Alima Pure – vegan options
  • All Good Products
  • All Heart – Vegan!
  • Alpyn Beauty – Vegan!
  • Amie Skincare
  • amika – vegan options
  • Anastasia Beverly Hills – vegan options
  • Andalou Naturals
  • Antipodes – vegan options
  • Antonym
  • Arctic Fox Hair Color – Vegan!
  • Ardell
  • Aromi – Vegan!
  • artnaturals
  • Ascention Beauty Co – Vegan!
  • Athar’a Pure – Vegan!
  • Atomic Makeup – Vegan!
  • ATTITUDE – Vegan!
  • Au Naturale – Vegan!
  • Aubrey Organics
  • Auromere
  • Avalon Organics – vegan options
  • Aveda *owned by Estee Laudervegan options
  • Avril
  • Awake Beauty *owned by Kose
  • Axiology – Vegan!

B

  • B. – Vegan!
  • Babo Botanicals
  • Badger
  • Bali Balm – Vegan!
  • Bare English & Co. – Vegan!
  • Bare Republic
  • Barefaced Beauty – Vegan!
  • Barefoot Scientist
  • bareMinerals *owned by Shiseidovegan options
  • Barry M – vegan options
  • BASE BUTTER – Vegan!
  • Bask + Bloom Essentials
  • Beachwaver Co. – Vegan!
  • Beauty by POPSUGAR – vegan options
  • BEAUTY IN THE Raw – Vegan!
  • Beauty Kitchen
  • Beauty Pie – vegan options
  • beautyblender – vegan options
  • BECCA *owned by Estee Laudervegan options
  • Bekura Beauty
  • Belladonna Soaps – Vegan!
  • Besame Cosmetics
  • BH Cosmetics – vegan options
  • Biossance – Vegan!
  • Bite Beauty *owned by Kendo, LVMHVegan!
  • Bite Toothpaste Bits – Vegan!
  • BKIND – Vegan!
  • Black Moon Cosmetics – Vegan!
  • black|Up – vegan options
  • blendSMART
  • Blinc – vegan options
  • Bliss – vegan options
  • Blissoma – Vegan!
  • Bloomtown – Vegan!
  • Bodybloq – Vegan!
  • Booda Organics – Vegan!
  • Botanics – owned by Walgreens
  • Brianna’s Handmade Soap – Vegan!
  • Briogeo – vegan options
  • Buddy Scrub – Vegan!
  • Bulldog Skincare – Vegan!
  • Butter LONDON – vegan options
  • Buxom *owned by Shiseidovegan options
  • By Rosie Jane – Vegan!

C

  • Cake Beauty – Vegan!
  • Candy x Paints – Vegan!
  • Captain Blankenship
  • Catrice – vegan options
  • Chantecaille – vegan options
  • Charlotte Tilbury – vegan options
  • Ciate London – vegan options
  • CLEAN Perfume – Vegan!
  • Clear Conscience – Vegan options here!
  • Clove + Hallow – Vegan!
  • Coal and Canary – Vegan!
  • Cocofloss – Vegan!
  • Color Club – Vegan!
  • Color Wow
  • Colorescience
  • Coloured Raine
  • ColourPop – vegan option
  • Concrete Minerals – Vegan!
  • Consonant Skincare
  • Coola – vegan options
  • Cotê Hair – Vegan!
  • Coural Care – Vegan!
  • COVER FX – Vegan!
  • CoverGirl *owned by Cotyvegan options
  • Cowshed
  • Crazy Rumors – Vegan!
  • Crystal Deodorant – Vegan!
  • Curlsmith – Vegan!
  • Curology – Vegan!

D

  • da Bomb – Vegan!
  • Davids – Vegan!
  • Dazzle Dry – Vegan!
  • Deborah Lippmann
  • Deco Miami – Vegan!
  • Deep Steep
  • DefineMe Fragrances – Vegan!
  • Delia Organics – Vegan!
  • Demes – Vegan!
  • Derma E – Vegan!
  • Dermablend *owned by L’Orealvegan options
  • Dermalogica *owned by Unilevervegan options
  • Desert Essence – vegan options
  • DevaCurl *owned by Henkel
  • Dimension Nails – Vegan!
  • Dolma Perfumes – Vegan!
  • Dose of Colors – vegan options
  • Doubledown Cosmetics

E

  • E Nature
  • ecoslay
  • EcoTools – Vegan!
  • Elate Cosmetics – Vegan!
  • Elementary – Vegan!
  • Elements of Aliel
  • ELEMIS *owned by L’Occitanevegan options
  • ELF Cosmetics – Vegan!
  • ella + mila – Vegan!
  • Elle Johnson Co.
  • Ellie Bianca
  • Ellis Brooklyn
  • Ellovi – Vegan!
  • Emani – Vegan!
  • EO Products – Vegan!
  • Erborian *owned by L’Occitane
  • Erin’s Faces
  • Essence – vegan options
  • Etat Libre d’orange
  • Eva NYC
  • Every Man Jack
  • Everyday Minerals – Vegan!
  • EVOHE Skincare – Vegan!
  • EVOLVh
  • Eyeko – vegan options
  • Eylure

F

  • Fable & Mane – Vegan!
  • FACE atelier
  • Fairypants – Vegan!
  • Farmacy – vegan options
  • FARSALI – Vegan!
  • First Aid Beauty *owned by P&Gvegan options
  • Fitglow
  • Flaunt Body – Vegan!
  • Flora + Bast
  • Flora + Curl
  • Floral Street – Vegan!
  • Floss Gloss – Vegan!

G

  • Gabriel Cosmetics
  • Giovanni – vegan options
  • GIRL+HAIR – Vegan!
  • Girlpalooza – Vegan!
  • Grande Cosmetics
  • Green Beaver
  • Green People

H

  • Habit Cosmetics – Vegan!
  • Harvey Prince Organics – Vegan!
  • Hask – vegan options
  • Haus Labs – Vegan!
  • Hello Products *owned by Colgate Vegan!
  • Hempz – Vegan!
  • Herbivore Botanicals – Vegan!
  • heroine.nyc – Vegan!
  • High Beauty – Vegan!
  • Hiro Cosmetics – Vegan!
  • Histoires de Parfums
  • Honeybee Gardens
  • Honeypie Minerals – Vegan!
  • Hourglass *owned by Unilever vegan options
  • Huda Beauty – vegan options
  • Human + Kind – Vegan!
  • Hurraw! Balm – Vegan!
  • Hush + Dotti – Vegan!

I

  • INC.redible
  • Indie Lee
  • INIKA Organic – Vegan!
  • Innersense Organic Beauty
  • Isle of Paradise – Vegan!
  • It’s a 10 Haircare

J

  • Jeffree Star Cosmetics – Vegan!
  • John Masters Organics
  • Johnny Concert – Vegan!
  • Jolie Beauty
  • Jordana – vegan options

K

  • Kari Gran – vegan options
  • Karma Organic – Vegan!
  • Kavella – Vegan!
  • Kester Black – Vegan!
  • Kiara Sky
  • Kosas Cosmetics – vegan options
  • Kreyòl Essence
  • KVD Vegan Beauty *owned by Kendo, LVMHVegan!
  • Kylie Cosmetics *owned by Cotyvegan options

L

  • la couleur couture – Vegan!
  • LA Girl – vegan options
  • Lafe’s Natural BodyCare
  • Lani – Vegan!
  • LaRocca Skincare – Vegan!
  • Laura Geller – some vegan
  • Lauren B Beauty – Vegan!
  • Lauren Napier Beauty
  • Lavanila
  • Laws of Nature Cosmetics – Vegan!
  • Le Prunier – Vegan!
  • Lee Stafford
  • lilah b. – vegan options
  • Lily Lolo
  • Lime Crime – Vegan!
  • Lipani Skincare
  • Lit Cosmetics – Vegan!
  • Live Clean
  • Live Love Polish – Vegan!
  • Living Proof *owned by Unilever
  • London Grant
  • Londontown
  • Lord Jones
  • Lottie London – vegan options
  • Lovinah Skincare
  • Loving Culture – Vegan!
  • Loving Tan – Vegan!
  • Lululemon Selfcare
  • Lumene – vegan options
  • Lunatick Cosmetic Labs – Vegan!
  • Lush
  • Luxie Beauty – Vegan!
  • LVX – Vegan!
  • LXMI – Vegan!

M

  • Mad Hippie
  • Madam Glam – Vegan!
  • Madame Lemy – Vegan!
  • Mahina Beaute – Vegan!
  • Maison Louis Marie – Vegan!
  • Makeup Geek – vegan options
  • Makeup Revolution – vegan options
  • Manic Panic
  • Maria Nila – Vegan!
  • Marie Hunter Beauty
  • Mario Badescu – vegan options
  • Marvis – Vegan!
  • Masque Bar
  • Mavala
  • MDSolarSciences
  • Medusa’s Make-Up – Vegan!
  • Melt Cosmetics – vegan options
  • Meow Meow Tweet – Vegan!
  • Milani – vegan options
  • Milk Makeup – Vegan!
  • Mineral Fusion – vegan options
  • Miss Frankie – Vegan!
  • MOGI MOUSSE – Vegan!
  • MOMMA – Vegan!
  • Moon Juice
  • Moroccanoil
  • MOTD Cosmetics – Vegan!
  • MoYou London
  • Mrs. Meyers Clean Day *owned by SC Johnson Vegan!
  • MUA (Make Up Academy) – Vegan!
  • Mudd Beauty – Vegan!
  • MuLondon – Vegan!
  • MŪN – Vegan!
  • Murad *owned by Unilevervegan options
  • MyChelle Dermaceuticals

N

  • Nabla Cosmetics
  • Nailberry
  • Nails Inc.
  • Nakin
  • Nanshy – Vegan!
  • Natasha Denona – vegan options
  • NaturAll Club
  • Naturtint – Vegan!
  • NCLA – Vegan!
  • Newco
  • Nip + Fab – vegan options
  • NIU BODY – Vegan!
  • Nolaskinsentials – Vegan!
  • Nonie of Beverly Hills – Vegan!
  • Not Your Mother’s – vegan options
  • Noughty – Vegan!
  • Nourish Organic
  • Novel Skincare – Vegan!
  • Now Foods
  • Nude by Nature
  • Nuria Beauty – Vegan!
  • NYX Cosmetics *owned by L’Orealvegan options

O

  • Odacite Skincare
  • OFRA – Vegan!
  • Oh Tiff! – Vegan!
  • Olaplex – Vegan!
  • Ole Henriksen *owned by Kendo, LVMHvegan options
  • Olive Ave Polish – Vegan!
  • Omorovicza – vegan options
  • Onyx Professional
  • OOO Polish – Vegan!
  • OrganiGrowHairCo – Vegan!
  • Oribe *owned by Kaovegan options
  • ORLY – Vegan!
  • OSEA – Vegan!

P

  • Pacifica – Vegan!
  • Pai Skincare – Vegan!
  • Palate Polish – Vegan!
  • Parissa
  • Paul Mitchell – vegan options
  • Paula’s Choice – vegan options
  • PAYARU – Vegan!
  • Pelle Beauty – Vegan!
  • People of Color Beauty – Vegan!
  • Percy Nobleman
  • Perricone MD – vegan options
  • Personna Razors – Vegan!
  • PHB Ethical Beauty – Vegan!
  • Phillip Adam – Vegan!
  • PHLUR – Vegan!
  • piCture pOlish – Vegan!
  • Piggy Paint – Vegan!
  • PiperWai – Vegan!
  • Pixi Beauty – vegan options
  • Plain Jane Beauty
  • Playa
  • Poéthique – Vegan!
  • Pretty Frank
  • Pretty Vulgar – vegan options
  • Pretty Woman – Vegan!
  • Prime Beauty Cosmetics – Vegan!
  • Priti NYC – Vegan!
  • PÜR – vegan options
  • Pure Anada
  • Pureology *owned by L’Oreal Vegan!

R

  • R+Co – Vegan!
  • Radius
  • Rahua – Vegan!
  • RANGE BEAUTY – Vegan!
  • Real Techniques – Vegan!
  • Red Apple Lipstick – Vegan!
  • REN *owned by Unilevervegan options
  • Ressentir Cosmetics – Vegan!
  • Reverie – Vegan!
  • RITUALS
  • RMS Beauty
  • Root Beauty – Vegan!

S

  • Sachajuan – Vegan!
  • Saint Jane – Vegan!
  • Sanctuary Spa
  • Sand & Sky
  • Sappho New Paradigm – Vegan!
  • Schmidt’s *owned by UnileverVegan!
  • Scotch Porter – Vegan!
  • SeabuckWonders
  • September Rose Cosmetics – Vegan!
  • Seriously FAB – Vegan!
  • Seventh Generation *owned by UnileverVegan!
  • Sienna Byron Bay – Vegan!
  • SIMKHA Biocosmétiques – Vegan!
  • Skin Republic
  • SKIN&CO – Vegan!
  • Skinfix – vegan options
  • skookies – Vegan!
  • Skylar – Vegan!
  • Skyn Iceland – Vegan!
  • Smashbox *owned by Estee Laudervegan options
  • Smith & Cult – vegan options
  • Soapwalla – Vegan!
  • Sol de Janeiro
  • SootheSkin – Vegan!
  • SOPHi – Vegan!
  • SpaRitual – Vegan!
  • Spectrum Collections – Vegan!
  • Splat Hair Color – Vegan!
  • St. Ives *owned by Unilevervegan options
  • St. Tropica – Vegan!
  • StackedSkincare – Vegan!
  • Static Nails – Vegan!
  • Stellar Beauty – vegan options
  • St. Tropica – Vegan!
  • StackedSkincare – Vegan!
  • Static Nails – Vegan!
  • Stellar Beauty – vegan options
  • StriVectin – vegan options
  • Sudsatorium – Vegan!
  • SUGAR Cosmetics
  • Sugarpill Cosmetics
  • Sukin – Vegan!
  • Summer Fridays – Vegan!
  • Sunday Riley – vegan options
  • Suntegrity – Vegan!
  • Supergoop! – vegan options
  • Surya Brasil – Vegan!
  • SW Basics
  • SWEAT Cosmetics – Vegan!
  • Sweet LeiLani Cosmetics – Vegan!

T

  • Tarte *owned by Kosevegan options
  • Tata Harper – vegan options
  • Tatcha *owned by Unilevervegan options
  • Taupe Coat – Vegan!
  • Teadora – Vegan!
  • Teaology – Vegan!
  • tenoverten – Vegan!
  • The 7 Virtues – Vegan!
  • The Better Skin Co.
  • The Body Shop – vegan options
  • The Glowcery – Vegan!
  • The Honey Pot Company
  • The Inkey List – vegan options
  • The Ordinary
  • The Vegan Glow – Vegan!
  • The Wellness Apothecary
  • The Wonder Seed – Vegan!
  • theBalm – vegan options
  • Thesis – Vegan!
  • Thinkbaby
  • Thinksport
  • Timeless Skin Care
  • Tints of Nature – Vegan!
  • TokyoMilk
  • Tom’s of Maine *owned by Colgate
  • Too Faced *owned by Estee Laudervegan options
  • Touch In Sol
  • Trestique – vegan options
  • Trilogy
  • Triumph & Disaster
  • True Moringa – Vegan!
  • Trust Fund Beauty – Vegan!

U

  • Undone Beauty
  • UnSun Cosmetics
  • Urban Decay *owned by L’Orealvegan options

V

  • Vapour Organic Beauty
  • Vasanti Cosmetics
  • Vegan Mia Organics – Vegan!
  • Veil Cosmetics – Vegan!
  • Velettà – Vegan!
  • VEQUE – Vegan!
  • Versed Skincare – Vegan!
  • Virtue Labs

W

Y

  • Yardley London
  • Yes To – vegan options
  • Young King Hair Care – Vegan!
  • Youth to the People – Vegan!
  • Yubi Beauty – Vegan!
  • YUNI – Vegan!

Z

  • Zao Organic Makeup – Vegan!
  • Zoya
  • ZuZu Luxe – Vegan!

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FAQ

Have some questions about any of the brands listed in our Cruelty-Free Brand Directory? Glad you asked! Here are some of the most frequently asked questions about this cruelty-free list.

We verify each and every brand’s animal testing policy using our Cruelty-Free Checklist to ensure approved brands does not commission, conduct, or condone any form of animal testing on their products or ingredients, anywhere in the world.

This includes confirming all approved brands:

  • do not test their products or ingredients on animals
  • do not commission or allow a third party to test on their behalf
  • have verified with their raw material suppliers they do not test on animals
  • do not sell their products in-stores in mainland China where post- or pre-market animal testing may be required by law
At least once a week. We are always adding and removing brands as we see fit. We also keep up with which cruelty-free brands get acquired by a non-cruelty-free parent corporation, as well as, which brands are now 100% vegan or no longer 100% vegan.
Absolutely not. It is totally free of charge for brands to be listed. Just as long as they cooperate and answer all of our questions while meeting all the criteria in our Cruelty-Free Checklist.
Most of the brands listed can be found in the US, UK, Australia, and Canada.
If you don’t see a brand listed in our Cruelty-Free Brand Directory, check to see if they’re on our Brands that Do Test on Animals List, as well as, Brands with Unclear Policies List.

If you still don’t see them on any of our lists, feel free to reach out and we’ll look into the brand you’re requesting!

Brands that are noted as being 100% vegan in our cruelty-free brand directory means they don’t use any animal-derived ingredients or by-products across their entire product lines and that includes the use of animal hair to make their makeup brushes and/or lashes.
There is no standard definition for the label “cruelty-free” but we define the term as products that don’t involve the use of animals for testing the safety of cosmetics and ingredients.

By that definition, these brands don’t test on animals so we would classify them as cruelty-free. 

However, we understand the animal cruelty involved in obtaining carmine, animal hair products, and other animal-derived ingredients, but at this time, our definition of cruelty-free does not extend to the use of animal ingredients.

That’s where our “vegan” label comes into play when classifying brands that don’t test on animals, as well as, don’t use any animal-derived ingredients or products.

Yes, we make sure to ask whether brands are selling their products in China before we approve and list them in our Cruelty-Free Brand Directory.
Only cosmetics that are imported and sold in mainland China are required by law to be tested on animals. 

Cosmetics can be made in China and be cruelty-free, just as long as they are not sold in retail stores within China, then they are not required to test on animals.

Only cosmetics that are imported and sold in a physical retail store in mainland China (not including Hong Kong) are required to be tested on animals. 

All of the brands listed in our Cruelty-Free Directory do not sell their products in retail stores in China**

Some of the brands listed may be selling their products through cross-border e-commerce channels which do not require animal testing in China.

If that’s the case, they are selling direct-to-consumer where a Chinese customer can purchase products online, and then it gets shipped directly to them which does not require animal testing. 

**Exceptions for cruelty-free brands part of Leaping Bunny’s China Pilot Project.

Unfortunately, all of these brands sell their products in stores in mainland China. 

Although they claim their cosmetics are manufactured in China and no longer require animal tests — this only bypasses China’s pre-market animal testing requirements.

All cosmetics that are sold in stores in mainland China, whether domestically produced or imported, are still at risk of post-market animal testing which is often done without the company’s knowledge or consent.

Although these brands don’t test on animals, we understand some cruelty-free consumers choose not to support brands that are affiliated or owned by a corporation that continues to test on animals.

We also understand that some consumers don’t mind buying from these brands and would still consider them to be cruelty-free. 

There is no right or wrong way to be cruelty-free, so we list these brands in our Cruelty-Free Directory making sure to note which ones are owned by a non-CF parent corporation so that you can decide for yourself whether you want to buy or boycott these brands. 

Thanks for the suggestion! But we do not list or promote any MLM companies on our site.

Note: If you try to sell or promote your MLM products in the comments section of our site, it will be deleted.