Cruelty-Free Brand List

Looking for cruelty-free cosmetics, beauty, or fragrance brands?

This is a list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy. In order to be included on this list, each brand has confirmed they:

• do not test their products on animals
• do not test their ingredients on animals
• do not commission any third parties to test on their behalf
• have verified with their raw material suppliers they do not test on animals
• do not sell their products in-stores in mainland China where post- or pre-market animal testing may be required by law

Only brands that are marked as Vegan! indicates that the brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you wish to support only 100% vegan beauty brands, check out this list here instead.

Some brands listed below may not be entirely vegan but offer some vegan options, in that case, we have included a link to a corresponding vegan product list to help you while you shop!

Please note this cruelty-free brand list does include cruelty-free brands that are owned by a parent company that tests on animals. Although these brands have been verified to be cruelty-free, some CF consumers may choose not to buy from these brands as they feel their purchases may be indirectly supporting and funding animal tests done by the parent company. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.

This list is regularly updated.

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