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List of Cruelty-Free Brands

Not tested on animals

Looking for cruelty-free cosmetics, beauty, or fragrance brands?

Below is a list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy. We are using the term “cruelty-free” here, meaning these brands do not test on animals and their products and ingredients were also not tested on animals by the company or commissioned to a third party on their behalf.

Only brands that are marked as Vegan!, means that this brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you wish to support only 100% vegan beauty brands, check out this list here instead.

Some brands listed below may have some vegan options where we included a link to a corresponding vegan product list to help you while you shop!

We also included cruelty-free brands that are owned by a parent company that test on animals, these brands do not sell in China and have been verified to be cruelty-free. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.

This list is regularly updated.

#
  • *hype nail – Vegan!
A
  • Ardell
  • Aromi – Vegan!
  • Athar’a Pure – Vegan!
  • Aubrey Organics
  • Au Naturale – Vegan!
  • Auromere
  • Avalon Organics – Vegan options here!
  • Aveda *owned by Estee Lauder
  • Axiology – Vegan!
B
  • B.
  • Babo Botanicals
  • BaByliss Pro
  • Badger
  • Bare Bones Body
  • Bare English
  • Bare Republic
  • BareMinerals *owned by Shiseido
  • Barry M – Vegan options here!
  • Base Beauté – Vegan!
  • Batty’s Bath
  • Bdellium Tools
  • Beachwaver Co.
  • Beauty by POPSUGAR
  • beautyblender
  • Beauty Without Cruelty – Vegan!
  • BECCA *owned by Estee Lauder
  • Bedrock & Bloom
  • Being
  • Bellapierre
  • Besame Cosmetics
  • Bestowed Essentials – Vegan!
  • BH Cosmetics
  • Bio Ionic
  • Biossance – Vegan!
  • Bite Beauty
  • Black Moon Cosmetics – Vegan!
  • blendSMART
  • Blinc – Vegan options here!
  • Bliss
  • Blissoma
  • Bite Beauty
  • Bloomtown – Vegan!
  • Booda Organics
  • Botanics
  • Brianna’s Handmade Soap  – Vegan!
  • Briogeo
  • Buddy Scrub – Vegan!
  • Burt’s Bees *owned by Clorox
  • Butter LONDON – Vegan options here!
  • Buxom *owned by Shiseido
C
  • Cake – Vegan!
  • Caked Makeup – Vegan!
  • Captain Blankenship
  • Catrice – Vegan options here!
  • Charlotte Tilbury
  • Ciate London – Vegan options here!
  • Clear Conscience
  • Clove + Hallow – Vegan!
  • Cocofloss – Vegan!
  • Color Club  – Vegan!
  • Colorescience
  • Color Wow
  • ColourPop
  • Conair
  • Concrete Minerals – Vegan!
  • Coola – Vegan options here!
  • CoTz
  • COVER FX
  • Cowshed
  • Crazy Rumors  – Vegan!
  • Crystal Deodorant  – Vegan!
  • Curlsmith – Vegan!
D
  • da Bomb – Vegan!
  • Dazzle Dry
  • Deborah Lippmann
  • Deco Miami – Vegan!
  • Deep Steep
  • DefineMe Fragrances – Vegan!
  • Delectable – Vegan!
  • Dermadoctor
  • Derma E – Vegan!
  • Dermaflash
  • Dermalogica *owned by Unilever
  • Demes – Vegan!
  • DermOrganic – Vegan!
  • Desert Essence – Vegan options here!
  • Dimension Nails – Vegan!
  • Dose of Colors
  • Dr Brite
  • Dr Bronner’s
E
  • E Nature
  • Earth Glamour – Vegan!
  • Earth Therapeutics
  • Ecco Bella
  • Eco Tools – Vegan!
  • Edible Beauty – Vegan!
  • Elate Cosmetics
  • ELF Cosmetics
  • ella + mila – Vegan!
  • Ellis Brooklyn
  • Ellovi – Vegan!
  • Emani – Vegan!
F
  • FACE atelier
  • Fairy Girl – Vegan!
  • Farmacy
  • FARSALI – Vegan!
  • FOREO
  • Fountain
  • French Girl Organics – Vegan!
  • Furless – Vegan!
G
  • Gourmet Body Treats – Vegan!
  • Grace Cole
  • Green Beaver
  • Green People
H
  • Hask
  • Hedo Cosmetics – Vegan!
  • Hello Products
  • Hempz – Vegan!
  • Herbblissful – Vegan!
  • Herbivore
  • heroine.nyc – Vegan!
  • Hum Nutrition
  • HURRAW! Lip Balms – Vegan!
  • Hush + Dotti – Vegan!
I
  • ILIA
  • Illamasqua
  • Iluminage
  • Incoco
  • Indie Lee
  • INIKA – Vegan!
  • It’s a 10 Haircare
J
  • John Masters Organics
  • Johnny Concert – Vegan!
  • Jordana
  • JoShik – Vegan!
  • Josie Maran – Vegan options here!
K
  • Kate Somerville *owned by Unilever
  • Kavella – Vegan!
  • Kenra Professionals
  • Kiss My Face
  • Kjaer Weis
L
  • LAB2
  • la couleur couture – Vegan!
  • LA Girl – Vegan options here!
  • Lani – Vegan!
  • Lauren B Beauty – Vegan!
  • Lavanila
  • lilah b.
  • Lillian Eve – Vegan!
  • Lily Lolo
  • Lime Crime – Vegan!
  • Lit Cosmetics – Vegan!
  • Live Clean
  • Live Love Polish – Vegan!
  • Londontown – Vegan!
  • LOOK Nail Color – Vegan!
  • Lottie London – Vegan options here!
  • LOVEFRESH
  • Loving Tan – Vegan!
  • Lunatick Cosmetic Labs – Vegan!
  • Lush
  • Luxie Beauty  – Vegan!
  • LVX – Vegan!
  • LXMI – Vegan!
M
  • Mad Hippie – Vegan!
  • Madam Glam – Vegan!
  • Madison Reed
  • Makeup Academy
  • Makeup Geek – Vegan options here!
  • Makeup Revolution
  • Manna Kadar Cosmetics
  • Manic Panic
  • Maria Nila – Vegan!
  • Mario Badescu
  • Marvis
  • Maui Babe
  • Mavala
  • MDSolarSciences
  • Melt Cosmetics
  • Meow Meow Tweet – Vegan!
  • Michael Todd Beauty
  • Milani
  • Milk Makeup – Vegan!
  • Mineral Fusion – Vegan options here!
  • Misa – Vegan!
  • Models Own – Vegan options here!
  • Modern Minerals – Vegan!
  • MOGI MOUSSE – Vegan!
  • MOMMA – Vegan!
  • Montagne Jeunesse
  • Moom
  • Moon Juice
  • MOTD Cosmetics – Vegan!
  • Mrs. Meyers Clean Day *owned by SC Johnson
  • MuLondon – Vegan!
  • MŪN – Vegan!
  • Murad *owned by Unilever
N
  • Nabla Cosmetics
  • Nailberry
  • Nails Inc.
  • Nail Tek
  • Nanshy
  • Natasha Denona – Vegan options here!
  • Nature’s Gate – Vegan!
  • NCLA – Vegan!
  • Nip + Fab
  • NIU BODY – Vegan!
  • Nolaskinsentials – Vegan!
  • Nomaterra – Vegan!
  • Nonie of Beverly Hills – Vegan!
  • Not Your Mother’s
  • Note Cosmetics – Vegan!
  • Noughty – Vegan!
  • Nourish Organic
  • Now Foods
  • Nude & Noir Cosmetics – Vegan!
  • NYX Cosmetics – Vegan options here!
O
  • OFRA – Vegan!
  • Oh Tiff! Vegan!
  • Ole Henriksen
  • Omorovicza
  • Ouidad
  • OZNaturals – Vegan!
P
  • Pacifica – Vegan!
  • Palate Polish – Vegan!
  • Parissa
  • Paula’s Choice
  • Paul Mitchell – Vegan options here!
  • Pelle Beauty – Vegan!
  • Percy Nobleman
  • Perfekt Beauty
  • Perricone MD
  • Physicians Formula – Vegan options here!
  • piCture pOlish
  • Piggy Paint – Vegan!
  • PINROSE – Vegan!
  • Pirouette Professionals – Vegan!
  • Pixi Beauty – Vegan options here!
  • Poéthique – Vegan!
  • Pretty Serious
  • Pretty Vulgar – Vegan options here!
  • Pretty Woman – Vegan!
  • Primal Pit Paste
  • Priti NYC – Vegan!
  • Prtty Peaushun – Vegan!
  • PÜR – Vegan options here!
  • Pure Anada
  • Pureology – *owned by L’Oreal
Q
R
  • Radius
  • Rahua
  • Real Chemistry
  • Real Techniques
  • Red Apple Lipstick – Vegan!
  • Reverie – Vegan!
  • REN *owned by Unilever
  • RITUALS
  • RMS Beauty
  • Root Beauty – Vegan!
  • Rosebud Perfume Co.
S
  • Sachajuan
  • Sampure Minerals
  • Sappho
  • SARAH JEAN – Vegan!
  • Schmidt’s *owned by Unilever
  • Seriously FAB – Vegan!
  • Seventh Generation *owned by Unilever
  • Sienna Byron Bay
  • SKIN&CO
  • Skinfix – Vegan options here!
  • Skin Inc.
  • Skyn Iceland – Vegan!
  • Sleek MakeUP *owned by Walgreens
  • Smashbox *owned by Estee Lauder
  • Soapwalla  – Vegan!
  • Sol de Janeiro
  • Sonia Kashuk
  • SOPHi – Vegan!
  • Soulflower – Vegan!
  • Soulstice Spa – Vegan!
  • SpaRitual – Vegan!
  • Spectrum
  • SPELA Cosmetics – Vegan!
  • Sphynx
  • SprinJene
  • St. Tropica – Vegan!
  • Static Nails – Vegan!
  • Stila
  • Styli-Style
  • Sudsatorium – Vegan!
  • Sugarpill Cosmetics
  • Sugar Venom – Vegan!
  • Sukin – Vegan!
  • Sultra
  • Sunday Riley – Vegan options here!
  • Suntegrity – Vegan!
  • Supergoop! – Vegan options here!
  • Surya Brasil – Vegan!
  • SW Basics
  • SWEAT Cosmetics – Vegan!
T
  • theBalm – Vegan options here!
  • The Better Skin Co.
  • The Body Shop
  • The Makeup Bullet
  • The Ordinary
  • The Wonder Seed – Vegan!
  • Thesis – Vegan!
  • Tom’s of Maine *owned by Colgate
  • Too Faced *owned by Estee Lauder Vegan options here!
  • Tree Hut – Vegan!
  • Trestique
  • Trilogy
  • Triumph & Disaster
  • Trufora – Vegan!
  • Trust Fund Beauty – Vegan!
U
  • ULTA
  • Unwash
  • Urban Decay *owned by L’Oreal
V
  • Vapour Organic Beauty
  • VEQUE – Vegan!
  • Vita Liberata
  • Volition Beauty
W
  • White Rabbit Skincare – Vegan!
  • Wunder2
X
  • XyliWhite by NOW Foods
Y
Z
  • Zao Organic Makeup
  • Zoella Beauty
  • Zoya
  • ZuZu Luxe – Vegan!