List of Cruelty-Free Brands

Looking for cruelty-free cosmetics, beauty, or fragrance brands?

Below is a list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy. We are using the term “cruelty-free” here, meaning these brands do not test on animals and their products and ingredients were also not tested on animals by the company or commissioned to a third party on their behalf.

Only brands that are marked as Vegan!, means that this brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you wish to support only 100% vegan beauty brands, check out this list here instead.

Some brands listed below may have some vegan options where we included a link to a corresponding vegan product list to help you while you shop!

We also included cruelty-free brands that are owned by a parent company that test on animals, these brands do not sell in China and have been verified to be cruelty-free. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.

This list is regularly updated.