Last Updated: January 13, 2022

Is Emani Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Emani's ethics and initiatives.

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Ethical Analysis

Is Emani Cosmetics cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Emani’s policies.
Emani is cruelty-free. None of Emani’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Emani products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Emani claims they’re committed to minimizing their carbon footprint in all areas of their business stating they are “energized by eco-friendly manufacturing, green technology, and ethical suppliers.” But I couldn’t find any additional information explaining what exactly these eco-friendly, green, and ethical activities Emani is energized by.

They also claim to use certified recycled, biodegradable paper, non-toxic ink, recyclable packaging and packaging materials.
Emani has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Emani products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Emani

Emani is a skin-caring vegan makeup brand that is more than just makeup, it’s where great skin begins.
PRODUCTS MADE IN: USA, South Korea, China
PRODUCTS: Makeup, Makeup Brushes


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Emani cruelty-free products at well.ca or Amazon.

Emani is Cruelty-Free

Emani has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Emani to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Emani is 100% Vegan

Emani has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Emani is vegan, cruelty free, and does not contain animal ingredients.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Emani’s products made?

“90% of Emani products are made in California. Miracle Primer, Sleep & Renew and the latest Perfect 10 Primer Serum are made in South Korea. Emani Vegan brushes are made in China.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Emani if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

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