Last Updated: April 25, 2023

How Ethical Is Emani?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Emani's ethics and initiatives.

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Ethical Analysis

Is Emani Cosmetics cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Emani’s policies.
Emani is cruelty-free. None of Emani’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Emani products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Emani claims they’re committed to minimizing their carbon footprint in all areas of their business stating they are “energized by eco-friendly manufacturing, green technology, and ethical suppliers.” But I couldn’t find any additional information explaining what exactly these eco-friendly, green, and ethical activities Emani is energized by.

They also claim to use certified recycled, biodegradable paper, non-toxic ink, recyclable packaging and packaging materials.
Emani’s ethical mica sourcing policy is unclear. It’s not clear how they trace or audit to ensure no child labor was involved in the mining of their mica. See their ethical mica mining policy here.
Emani products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Emani

Emani is a skin-caring vegan makeup brand that is more than just makeup, it’s where great skin begins.
PRODUCTS MADE IN: USA, South Korea, China
PRODUCTS: Makeup, Makeup Brushes


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Emani Cruelty-Free?

🐰 Emani is a cruelty-free brand. None of Emani’s ingredients or products are tested on animals. Emani has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Emani Test on Animals?

When asking, does Emani test on animals? We must look beyond to ensure none of Emani’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Emani confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Emani confirmed all their ingredient suppliers do not test on animals
  • ✓ Emani confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Emani is a truly cruelty-free brand by our standards.

What is Emani’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Emani’s website about its animal testing policy:

Is Cosmetics Certified Cruelty-Free?

Emani is certified cruelty-free by PETA, but NOT certified Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Emani Vegan?

⭐️ Emani is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Emani when I asked if all of their products are vegan:

“Emani is vegan, cruelty free, and does not contain animal ingredients.”

Where to buy Emani? Check out well.ca or Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Emani’s products made?

“90% of Emani products are made in California. Miracle Primer, Sleep & Renew and the latest Perfect 10 Primer Serum are made in South Korea. Emani Vegan brushes are made in China.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Emani if their mica is ethically sourced without the use of child labor and they responded by stating,

“I’m so glad you asked about the source of our mica, we only purchase our raw materials from USA based producers.”

Emani claims all of their materials are from USA-based producers. However, it’s unclear if they vetted their mica suppliers to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Emani’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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