Lottie London

Last Updated: June 9, 2021

Is Lottie London Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Lottie London’s ethics and initiatives.

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Ethical Analysis

Is Lottie London cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Lottie London’s policies.
Lottie London is cruelty-free. None of Lottie London’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Lottie London’s products are vegan, but they have some vegan options.
Lottie London does not claim or market itself as a sustainable company.
Lottie London claims their mica is ethically sourced without child labor. And Lottie London also uses synthetic mica that’s made in a lab and therefore no child labor is involved.
Lottie London products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Lottie London

Lottie London offers a collection of eye makeup, nail lacquers, lip and face makeup.
COMPANY BASED IN: UK
PRODUCTS MADE IN: Mostly Italy and China
PRODUCTS: Makeup, Nails
CERTIFICATIONS: PETA-Certified

Lottie London

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Lottie London cruelty-free products at Ulta, Target, ASOS, Feelunique, and Amazon.

Lottie London is Cruelty-Free

Lottie London has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Lottie London to be Cruelty-Free.

Below is a screenshot of Lottie London’s official animal testing statement:

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Lottie London has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

We do not yet sell any of our products in stores in mainland China.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Lottie London is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Lottie London, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Lottie London’s official website about its vegan products:

How to know which of Lottie London’s products are vegan?

View all of Lottie London’s vegan products on their website here. Additionally, you can also find out which of their products are vegan as they’re all marked accordingly on their website under each product description. See below for an example.

Lottie London Vegan Product List

As of 2021, I will no longer be regularly updating this list of Lottie London vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Lottie London products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Face – Lottie London Vegan

Eyes – Lottie London Vegan

Lips – Lottie London Vegan

Nails – Lottie London Vegan

  • All Lottie nail polish are vegan.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Lottie London’s products made?

“Our products are not manufactured in one specific country so it depends on the product you are looking to purchase. Majority of our products are made in Italy or China. We hope this helps!”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Lottie London if their mica is ethically sourced without the use of child labor and they responded by stating,

“We ensure that any natural mica that is used is only ever sourced through ethically sound supply chains, which does not include child labour, and we collect declarations from our suppliers to confirm this. Where we don’t use natural mica, we use synthetic. It is part of our company conduct that we do not allow Mica from unethically mined sources. We are not able to reveal physically what part of the world it is sourced from unfortunately.”


I hope this article helped you to understand Lottie London’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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0 thoughts on “Lottie London”

  1. Thanks so much for your thorough research! I am trying to revamp my makeup collection and you’ve helped me out so much already! While I am not vegan, I do have my own moralities to face and it’s good to know that there are people out there like you who take the time out to do the research and share their findings with whomever is willing to learn. Be blessed in your endeavors.

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