Looking for some 100% vegan makeup? πŸ’„βœ¨We’ve got you covered with this list! ❀️ From affordable drugstore makeup β€” to independent or luxury brands you can get at Sephora or Ulta β€” or if you’re on the hunt for clean & organic vegan makeup β€” there’s something for you in this ULTIMATE + updated list of 100% vegan makeup brands! 🌿 None of these beauty brands test their products or ingredients on animals, anywhere in the world and none of their products contain any animal-derived ingredients or by-products! πŸ™ŒπŸ» Because no animal should have to suffer for the sake of beauty! πŸ°πŸ’— Let us know what are some of your fave vegan makeup brands! ✨

Looking for some 100% vegan...

Current mood. (πŸ“Έ via @ps.ny)

Current mood. (πŸ“Έ via @ps.ny)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ via @wholesomeculture)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ...

Toast to another year of living your BEST cruelty-free & vegan life!πŸ₯‚πŸΎβœ¨
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πŸ“Έ via @nicolajanecreative

Toast to another year of...

Everyone can do simple things to make a difference, and every little bit really does count. ~ Stella McCartney (πŸ“Έ via @ecochicpodcast)

Everyone can do simple things...

Animal testing for cosmetics is STILL happening as we go into 2020! πŸ’‰πŸ Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission *require* animal testing for cosmetics or household products. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. (Source: Leaping Bunny)
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Therefore it is up to brands and ingredient suppliers to ensure no new animal tests occur during any stage of product development and manufacturing.
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Vote with your consumer dollars by choosing to only buy from cruelty-free brands in 2020! ✊🏻 Let’s continue to fight to see a global end to animal testing for cosmetics! ✨
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πŸ“Έ via @am_ham23

Animal testing for cosmetics is...

All I want for Christmas... πŸŽ„πŸŽβ„οΈ (via @thepunkybunny)

All I want for Christmas......

Pigs are friends, not food! 🐷 Save animals' lives by keeping these intelligent and social beings off your plate this holiday!✨ There are so many delicious vegan holiday roasts  to choose from now!
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🌱 @gardein
🌱 @the_tofurky_company
🌱 @fieldroast
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Let us know which ones are your faves! πŸ’•
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πŸ“Έ via @sfisherx

Pigs are friends, not food!...

Looking for a stylish vegan winter coat to keep you warm this season? ❄️ Here are some ethical vegan outerwear labels! 🌿 From vegan puffers, parkas, bombers, vests, coats, and jackets for men, women, and kids! πŸ§₯✨
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What to look out for in an ethical + vegan winter coat:
❄️ Avoid coats filled with down and animal feathers -- instead, these vegan labels use recycled polyester that are made from used bottles and post-consumer recycled content. They're also warmer, lighter, and more breathable than goose-down!
❄️ Read the label to see if the fur-trim is animal-derived or not. -- Don't just assume it's faux fur, it only takes two seconds to check to be sure!
❄️ Ethically-made -- If the price is too good to be true, it probably is. Support vegan labels that care about the people making their clothes just as much as they do about the animals! Are their workers treated fairly, under safe conditions, and paid a living wage?
❄️ Made to Last -- Avoid shopping for a cheap winter coat just to wear a handful of times and to be replaced next year. Choose quality outerwear made with durable materials that were made to last, and even better, check to see if it comes with a warranty! πŸ‘ŒπŸ»
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Do you already have a vegan winter coat? Let us know if it's from one of these brands and/or where you got it from! πŸ’•

Looking for a stylish vegan...

@covergirl just launched their πŸ†• 100% vegan beauty line, Clean Fresh 🌿 The 4-piece collection features a Sheer-Coverage Skin Milk, Cream Blush, Cooling Highlighting Glow Stick and a Lip Oil. Available online at Amazon and Ulta.
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Note: CoverGirl is cruelty-free and certified by Leaping Bunny, however, CoverGirl is owned by Coty, a parent corporation that is NOT cruelty-free.
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#EasyBreezyBeautiful #COVERGIRLCrueltyFree

@covergirl just launched their πŸ†•...

Cruelty Free Checklist

This post may contain affiliate links.

A recent Nielsen survey shows that among all the marketing messages and claims on beauty products, consumers care most about productsΒ not tested on animals.

When it comes to claims in the beauty aisle, consumers appear most invested in animal welfare, as β€œnot tested on animals” was the most important packaging claim among those surveyed (57%), followed by SPF (sun protection factor) related claims (56%). (source: Nielsen)

Hopefully companies willΒ see this as an opportunityΒ to help motivate them to get their sh*t together and stop intentionally hurting animals already!

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But the news also set off alarm bells in my head -because instead of changing their animal testing policies, some companies may choose to capitalize on the trend by simply slapping a “cruelty-free” label on their packages as they learn “cruelty-free” is the latest marketing buzzword that consumers will buy into.

This is problematic because there are no industry standard definitions for the term “cruelty-free”, so anyone – and we meanΒ anybody –Β can make claims that their products are cruelty free and not tested on animals when that’s not the case. You can read more about how companies jump through loopholes and get away with making these false and misleading claims, here.

How do we manage to avoid falling into their traps and find truly cruelty-free brands? Here’s a helpful checklist:

crueltyfree_checklist8

Cruelty-Free Checklist

In order forΒ a company to qualify as a cruelty-free brand, they must:

  • NOT test the final product on animals
    The final product that consumers buy must not be tested on animals by the company or by a third party on their behalf, as of a fixed cut off date.
  • NOT test any ingredients on animals
    Most product testing occurs at the ingredient level therefore companies must not perform any animal tests on each and every raw ingredient or commission a third party to do so on their behalf, as of a fixed cut off date. Suppliers and manufacturers must verify and conform to the same no animal testing policy. Cruelty free companies also must not use new ingredients that would lead to new animal testing.
  • NOT sell their products in China
    Companies must not sell their products in countries that require animal testing.Β China is currently the only country that requires mandatory animal testing on products sold and imported into their country.

If a brand does not meet ALL three of these requirements, sadlyΒ they are not cruelty-free.

Email your favourite companies and make sure they meet all of the requirements in the cruelty free checklist or look for the Leaping Bunny logo on product packaging to be sure that you’re supporting companies that care about animals!

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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