Quantcast
Right?! ๐Ÿ˜’โœจ (via @hummusmem3s)

Right?! ๐Ÿ˜’โœจ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing ๐Ÿ’‰๐Ÿ€๐Ÿ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products ๐Ÿฐ๐ŸŒฟโœจ
.
Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world ๐Ÿ™๐Ÿป๐Ÿ’–โœจ Together, we CAN make a difference! โœŠ๐Ÿป
.
(๐Ÿ“ธ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? ๐Ÿฐ๐ŸŒฟโœจ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! ๐Ÿ’– (๐Ÿ“ธ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! ๐Ÿ’ž๐ŸŒฟโœจ (via @inthesoulshine)

The best things in life...

Weekend mood ๐Ÿ’žโœจ
.
.
. (๐Ÿ“ธ via @thecosmeticsfridge)

Weekend mood ๐Ÿ’žโœจ . ....

๐Ÿ†• VEGANCUTS FALL MAKEUP BOX IS HERE! ๐Ÿ‚๐Ÿ’›๐Ÿ“ฆ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! ๐Ÿ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
.
Here's a peek inside this season's box:
๐Ÿ’‹ Powder Contour Kit from @aestheticacosmetics
๐Ÿ’‹ Cherry Matte Setting Spray from @pacificabeauty
๐Ÿ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
๐Ÿ’‹ Makeup blending brush from @labeautesoi
๐Ÿ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
.
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! โœจ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. ๐Ÿฆ๐ŸŒฟ
.
Have you tried any of these vegan goodies before? ๐Ÿงก Iโ€™m obsessed with the cherry setting spray, it smells sooo good!! ๐Ÿ’
.
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

๐Ÿ†• VEGANCUTS FALL MAKEUP BOX...

๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! ๐Ÿ˜
.
Whatโ€™s the current situation with Drunk Elephantโ€™s cruelty-free status?๐Ÿ‘‡๐Ÿป
.
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
.
So.. will Drunk Elephant remain Cruelty-Free?
. 
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! โœจ๐Ÿ™Œ๐ŸปโœจSwipe ๐Ÿ‘ˆ๐Ÿป to read their response when asked about their cruelty-free standing after the announcement.
.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but theyโ€™ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
.
.
.
.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! ๐ŸฐโœŒ๐Ÿป๐ŸŒฟ

All good things are wild...

How often do u do your nails?๐Ÿ’…๐Ÿป I like to do mine 2-3 times a week. โœจ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! ๐Ÿƒ

These are some of my cruelty-free and vegan manicure essentials:
.
๐ŸŒฟ Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
๐ŸŒฟ Nail cuticle oil - โ€˜So Rich,  Love Potionโ€™ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
๐ŸŒฟ Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat Iโ€™ve ever used!
๐ŸŒฟ Clear Top Coat by @lovemissfrankie, love this because itโ€™s got a nice, wide-tapered brush which makes application quick and easy!
๐ŸŒฟ Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
๐ŸŒฟ And the color (swipe ๐Ÿ‘ˆ๐Ÿป) I have on today is from @siennabyronbayโ€˜s latest collection, the color is called Serenity โœจ
.
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a ๐Ÿ†• plant-based burger, Vำ’XT Burger! ๐Ÿ” It's currently only available at @ikeacanadaโ€™s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! ๐ŸŒฑ
(Source: LIVEKINDLY)

IKEA Canada launches a ๐Ÿ†•...

Cruelty Free Checklist

This post may contain affiliate links.

A recent Nielsen survey shows that among all the marketing messages and claims on beauty products, consumers care most about productsย not tested on animals.

When it comes to claims in the beauty aisle, consumers appear most invested in animal welfare, as โ€œnot tested on animalsโ€ was the most important packaging claim among those surveyed (57%), followed by SPF (sun protection factor) related claims (56%). (source: Nielsen)

Hopefully companies willย see this as an opportunityย to help motivate them to get their sh*t together and stop intentionally hurting animals already!

bbum
But the news also set off alarm bells in my head -because instead of changing their animal testing policies, some companies may choose to capitalize on the trend by simply slapping a “cruelty-free” label on their packages as they learn “cruelty-free” is the latest marketing buzzword that consumers will buy into.

This is problematic because there are no industry standard definitions for the term “cruelty-free”, so anyone – and we meanย anybody –ย can make claims that their products are cruelty free and not tested on animals when that’s not the case. You can read more about how companies jump through loopholes and get away with making these false and misleading claims, here.

How do we manage to avoid falling into their traps and find truly cruelty-free brands? Here’s a helpful checklist:

crueltyfree_checklist8

Cruelty-Free Checklist

In order forย a company to qualify as a cruelty-free brand, they must:

  • NOT test the final product on animals
    The final product that consumers buy must not be tested on animals by the company or by a third party on their behalf, as of a fixed cut off date.
  • NOT test any ingredients on animals
    Most product testing occurs at the ingredient level therefore companies must not perform any animal tests on each and every raw ingredient or commission a third party to do so on their behalf, as of a fixed cut off date. Suppliers and manufacturers must verify and conform to the same no animal testing policy. Cruelty free companies also must not use new ingredients that would lead to new animal testing.
  • NOT sell their products in China
    Companies must not sell their products in countries that require animal testing.ย China is currently the only country that requires mandatory animal testing on products sold and imported into their country.

If a brand does not meet ALL three of these requirements, sadlyย they are not cruelty-free.

Email your favourite companies and make sure they meet all of the requirements in the cruelty free checklist or look for the Leaping Bunny logo on product packaging to be sure that you’re supporting companies that care about animals!

Subscribe so you donโ€™t miss a post

Sign up with your email address to receive news and updates!

What do you think?

Your email address will not be published. Required fields are marked *

No Comments Yet.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Previous
Mineral Fusion Eye Makeup Remover Review
Cruelty Free Checklist