LIST OF CRUELTY-FREE BRANDS

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Beauty Brands that Test on Animals

Beauty Brands Tested on Animals

Animal testing for cosmetics in 2020 is unnecessary, inhumane, and outdated. Here is a list of cosmetics, beauty, fragrance, and household cleaning brands that are still testing on animals.

Almost all of the brands mentioned below are selling their products in China, where animal testing is required by law.

If you want to learn more, click on the company to be redirected to a corresponding page detailing why the company is on this list.

A

B

C

D

E

F

G

H

I

J

  • Johnson & Johnson
  • Johnson’s
  • joy + glee (owned by P&G)

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

  • Xlear

Y

Z

Unclear Policies

Click through to each brand’s name to be redirected to a corresponding page that explains why these brands have unclear policies.

What do you think?

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12 Comments
  • Erin Smith
    September 14, 2020

    Hi there!

    I’m trying to spread the word that there must be some incorrect or outdated information out there about Elie Saab. I’ve been back and forth with them several times about this because all websites seem to have them as “not cruelty free.” However, they have assured me several times via email that they do not test on animals and that their fragrances are not sold in China.

    Here’s my most recent email from them (you’ll notice there’s some typo or grammatical error perhaps in the start of the second paragraph but it doesn’t change the overall message):

    Dear Erin,

    Thank you for interest in Elie Saab Fragrances and sharing your concerns with us. We hear your feedback and want to assure you that Elie Saab fragrances are not distributed in China and they are not tested on animals. We are sorry if you’re hearing conflicting information and cannot authenticate the claims you are hearing as they are from external sources.

    Currently, there is no global website where customers can purchase or with the information you’re requesting created by us. Please know that the health and safety of our customers is of paramount concern to us and we can confirm that our fragrances are not authorized for distribution in China.

    We hope this has helped.

    Thank You,

    Reply
  • Julia
    September 12, 2020

    This is great. Thank you. I have 5 brands on here that I use on a daily basis and I can start working on replacing them out of my shelves now.

    Reply
  • Danielle
    June 21, 2020

    I love the list. There are some really good brands missing like w3ll people and beauty counter which are also clean products that didn’t see on any of the the three lists. I think this list is super helpful and I like that you put the parent company on there too.

    Reply
  • Roxie
    May 31, 2020

    Thank you so much! This is incredibly helpful and I am so appreciative of the work! If I may give one suggestion? Adding an “updated on” date would be extremely helpful, especially when company statuses are ever changing.

    Thank you again!

    Reply
  • Sherry Gettel
    May 28, 2020

    I’m so grateful for this website!! Keep up the good work!!

    Reply
  • Kimberly
    May 6, 2020

    Thank you so much for this list! I have recently made the decision to no longer purchase anything that is tested on animals- or sells in mainland China. While it is discouraging to see that there are still so many brands that do engage in or support animal testing, there are a lot of really great ones that do not. This list is so handy and I am very grateful for it and for you! XoXo

    Reply
  • Rachel Goble
    July 26, 2019

    Too many names on this list! I’m printing it off to keep it handy when I go shopping!

    Reply
  • Diane
    July 4, 2019

    There is no need for testing on any animal now a days. There are other ways to test your product without the suffering of animals.

    Reply
  • Atalie
    June 16, 2019

    Tocca is cruelty free and so is dove as of 2019

    Reply
    • Concerned For the Future
      November 16, 2019

      (not trying to be rude this is only for the benefit of your knowledge) After reading your comment I did a little bit of research concerning Dove’s animal testing policy. Dove is trying to make the change towards cruelty-free and does carry the PETA logo now. But, it still sells in China and is suspected of allowing Post-Market animal testing to happen without intervention other than asking to be notified(which the Chinese government will not do). Also, Dove is owned by the company Unilever which is trying to make the change or so they claim to be cruelty-free but as of now is not cruelty-free. We should be making a bigger commotion to these companies(Oh yeah these companies are NOT vegan… this means they might use animal parts in their products.) we need to let them know that even though they might be trying this is not good enough and we need to step up our game to help make a better world where we don’t subject living being to pain and death just so we have another benefit or two. Let us not be selfish now and spread the word about animal testing, please!

      Reply
  • madison
    May 16, 2019

    IT is AWFUL that these daily products are being tested on innocent animals, THIS is so cruel and an abomination to our society!!!

    Reply
  • Psilla
    April 23, 2019

    Hi! I just have heard in radio L’Oreal commercial where they saying they don’t test, and have not tested anything on animals for last 30 years unless required by law of country that they sell in (china I guess?) – is it a revolution then, or just a commercial hoax?
    only info i’ve found: https://www.loreal.com/sustainability/l'or%C3%A9al-answers
    https://www.loreal-paris.co.uk/faq

    Please help! because if that’s true it would be a game changer!

    Reply