So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

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Beauty Brands that Test on Animals

Beauty Brands Tested on Animals

Animal testing for cosmetics in 2020 is unnecessary, inhumane, and outdated. Here is a list of cosmetics, beauty, fragrance, and household cleaning brands that are still testing on animals.

Almost all of the brands mentioned below are selling their products in China, where animal testing is required by law.

If you want to learn more, click on the company to be redirected to a corresponding page detailing why the company is on this list.

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C

D

E

F

G

H

I

J

  • Jimmy Choo
  • Johnson & Johnson
  • Johnson’s

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Unclear Policies

Click through to each brand’s name to be redirected to a corresponding page that explains why these brands have unclear policies.

What do you think?

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6 Comments
  • Rachel Goble
    July 26, 2019

    Too many names on this list! I’m printing it off to keep it handy when I go shopping!

  • Diane
    July 4, 2019

    There is no need for testing on any animal now a days. There are other ways to test your product without the suffering of animals.

  • Atalie
    June 16, 2019

    Tocca is cruelty free and so is dove as of 2019

    • Concerned For the Future
      November 16, 2019

      (not trying to be rude this is only for the benefit of your knowledge) After reading your comment I did a little bit of research concerning Dove’s animal testing policy. Dove is trying to make the change towards cruelty-free and does carry the PETA logo now. But, it still sells in China and is suspected of allowing Post-Market animal testing to happen without intervention other than asking to be notified(which the Chinese government will not do). Also, Dove is owned by the company Unilever which is trying to make the change or so they claim to be cruelty-free but as of now is not cruelty-free. We should be making a bigger commotion to these companies(Oh yeah these companies are NOT vegan… this means they might use animal parts in their products.) we need to let them know that even though they might be trying this is not good enough and we need to step up our game to help make a better world where we don’t subject living being to pain and death just so we have another benefit or two. Let us not be selfish now and spread the word about animal testing, please!

  • madison
    May 16, 2019

    IT is AWFUL that these daily products are being tested on innocent animals, THIS is so cruel and an abomination to our society!!!

  • Psilla
    April 23, 2019

    Hi! I just have heard in radio L’Oreal commercial where they saying they don’t test, and have not tested anything on animals for last 30 years unless required by law of country that they sell in (china I guess?) – is it a revolution then, or just a commercial hoax?
    only info i’ve found: https://www.loreal.com/sustainability/l'or%C3%A9al-answers
    https://www.loreal-paris.co.uk/faq

    Please help! because if that’s true it would be a game changer!