Cosmetics Brands that Test on Animals | 2023

Animal testing for cosmetics in 2023 is unnecessary, inhumane, and outdated. Here’s a list of cosmetics, beauty, fragrance, and household cleaning brands that are still testing on animals.

Most of the brands mentioned below are selling their products in China, where animal testing is required by law for most imported cosmetics. To learn more about China’s Animal Testing Laws in 2023, see this post here.

⭐️ ethical elephant’s New Brand Directory now features a search bar and includes animal-tested brands, grey-area brands, and cruelty-free brands all in one place. Use our new brand directory to search and see if a brand tests on animals or not.

If you want to learn why a brand is on this list, click on the company name to be redirected to a corresponding page detailing why the company is on this animal-tested list.

A

B

C

D

E

F

G

H

  • Hair Food
  • Haku
  • Head & Shoulders
  • Helena Rubinstein
  • Henkel
  • Herbal Essences
  • Hermès
  • Hugo Boss

I

  • IPSA
  • Issey Miyake
  • Ivory

J

K

  • KENZO
  • KENZOKI
  • Kerastase

L

M

N

O

P

Q

R

  • Roberto Cavalli
  • RoC
  • RODIN olio lusso
  • Rogaine

S

  • Safeguard
  • Salvatore Ferragamo
  • Sassoon
  • SC Johnson
  • Scope
  • Sebastian Professional
  • Secret
  • Senka
  • Sensodyne
  • Sephora Collection
  • Shiseido
  • Shu Uemura
  • Signal
  • Simple

T

U

  • Unilever
  • Urara

V

  • Vichy
  • Viktor & Rolf
  • Vim
  • Visine

W

X

  • Xlear

Y

Z

  • Za

Unclear Policies

Click through to each brand’s name to be redirected to a corresponding page that explains why these brands have unclear policies.

1I have moved Avon from ‘Brands to Avoid’ to ‘Unclear Policies’ while I investigate the new changes to their animal testing statements and claims that they are able to sell in China without animal testing. I will post an update once I have gathered all of the relevant information. (April 16, 2021)

2Bumble and Bumble is owned by Estee Lauder, a parent company that is NOT cruelty-free. Although Bumble and Bumble is PETA-Certified cruelty-free, I haven’t been able to get a straight answer from the brand. And they keep re-stating Estee Lauder’s animal testing policy in their responses. Until I can get more information, Bumble and Bumble is on our Unclear Policies list.