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Is Tide Cruelty-Free?
☠️ Tide is NOT cruelty-free in 2023. Tide allows its products to be tested on animals when required by law.
Tide’s Animal Testing Policy
When asking, does Tide test on animals? We must look beyond to ensure none of Tide’s ingredients or suppliers test on animals. And they don’t allow their products or ingredients to be tested on animals when required by law.
To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.
However, I couldn’t find Tide’s animal testing statement anywhere on its website.
So I reached out to Tide to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients on animals, including when required by law.
And Tide responded by saying,
“Thanks for contacting Tide. I would be happy to help you with your inquiry today. We do not test our products on animals anywhere in the world unless required by law and we are working hard to make all animal testing obsolete. We are a proud supporter of #BeCrueltyFree. We have invested more than $470 million in developing non-animal testing methods and have advocated for their approval by policy makers around the world. Today, we use more than 50 non-animal alternatives, half of which were invented or co-invented by P&G. We will continue working with partners like the Humane Society International and the People for Ethical Treatment of Animals (PETA) to promote the development of new alternatives and advocate for their public use and adoption to eliminate animal testing.
Several countries around the world still require animal tests to ensure the safety or prove the effectiveness of certain products and ingredients. We at P&G strongly believe that the majority of animal tests required by these authorities are scientifically unnecessary. That’s why we support the Humane Society International in promoting the use of alternative methods and securing support from regulatory agencies around the world to accept non-animal test data and ultimately eliminate the need for animal testing globally
We have developed over 50 non-animal testing methods and invested more than $470 million in finding alternatives.
One result of this investment is that P&G scientists have invented the first non-animal alternative method for skin allergy testing, which was recently approved by authorities. This method marks a milestone in eliminating the need for animal testing.”
Based on their response, Tide states it allow its products to be tested on animals when required by law.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, some imported products sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Tide state they will allow their products to be tested on animals if the law requires it. For those reasons, Tide is NOT cruelty-free.
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Is Tide Certified Cruelty-Free?
Tide is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Since Tide is not certified cruelty-free by a third party, no one is substantiating or auditing Tide’s cruelty-free commitments and claims.
Is Tide Owned By A Non-Cruelty-Free Parent Company?
Yes. Tide is owned by P&G, a parent corporation that still engages in animal testing in 2023.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Tide is NOT cruelty-free, and neither is its parent corporation, Procter & Gamble.
Does Tide Test on Animals?
To wrap up, Tide allows its products to be tested on animals when required by law. Therefore, we would NOT consider Tide to be a cruelty-free brand.
Currently, Tide is on our List of Brands to Avoid – Animal Tested.
Is Tide Vegan?
❌ Tide is NOT vegan. Tide does not claim or market itself to offer any vegan-friendly options. And since Tide engages in animal testing in some capacity, we wouldn’t consider any Tide products vegan anyways.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Tide
Looking to switch to cruelty-free laundry products? Here are some cruelty-free brands to check out:
- Seventh Generation *owned by Unilever
- Method *owned by SC Johnson
And check out our Guide to Cruelty-Free Laundry Products!