Aveeno (Johnson & Johnson)

Last Updated: June 6, 2022

Is Aveeno (Johnson & Johnson) Cruelty-Free and Vegan?

Aveeno is known for its natural and affordable skincare products but is Aveeno cruelty-free or vegan in 2022?

Ethical Analysis

Is Aveeno cruelty-free or vegan? We’ve got the answers here! Read below for more details on Aveeno’s policies.
Aveeno is NOT Cruelty-Free. Aveeno engages in animal testing by allowing its products to be animal-tested.

Aveeno is also owned by Johnson & Johnson, a parent corporation that does engage in animal testing.
Yes, Aveeno sells its products in stores in mainland China under conditions where animal testing is still legally required.
Aveeno does not claim or market itself to offer any vegan-friendly options. And since Aveeno engages in animal testing, we wouldn’t consider anything sold or produced by Aveeno to be vegan anyways.

Aveeno (Johnson & Johnson)

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Aveeno is NOT Cruelty-Free!

Aveeno allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Aveeno is owned by Johnson & Johnson, a parent company that is also not cruelty-free.

Aveeno’s Animal Testing Policy

On Aveeno’s website, they claim they do not conduct animal testing except where governments or laws require it.

See below for a screenshot of what’s currently stated on Aveeno’s website:

Is Aveeno Cruelty-Free?

Policies stating, “except where governments or laws require it,” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Aveeno Sold in China?

In my research, I discovered that Aveeno products are indeed sold in stores in mainland China.

Below is a screenshot of Aveeno’s Chinese website:

Aveeno Sold in China; Cannot Be Cruelty-Free
Aveeno products sold in China

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Aveeno has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Aveeno and Johnson & Johnson) are still required by law to be tested on animals in 2022.

Because Aveeno has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Aveeno may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Aveeno to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Aveeno refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Aveeno already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Aveeno Certified Cruelty-Free?

Aveeno is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Aveeno is not certified cruelty-free by a third party, no one is looking into or substantiating Aveeno’s cruelty-free commitments and claims.

Is Aveeno Owned By A Non-Cruelty-Free Parent Company?

Yes. Aveeno is owned by Johnson & Johnson, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to go cruelty-free eventually.

But in this case, Aveeno is NOT cruelty-free and neither is its parent corporation, Johnson & Johnson.

Is Aveeno Cruelty-Free?

To sum up, by choosing to sell in mainland China, Aveeno must have its products tested on animals. Therefore, we would NOT consider Aveeno to be a cruelty-free brand.

Currently, Aveeno is on our List of Brands to Avoid – Animal Tested.

Is Aveeno Vegan?

Aveeno does not claim or market itself to offer any vegan-friendly options. And since Aveeno engages in animal testing, we wouldn’t consider anything sold or produced by Aveeno to be vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Aveeno:

Looking for a cruelty-free alternative to Aveeno? Here are some affordable, drugstore cruelty-free skincare brands:

And check out our guide to Cruelty-Free & Vegan Drugstore Skincare Brands!

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What do you think

10 thoughts on “Aveeno (Johnson & Johnson)”

  1. I will not be supporting aveeno or J&J after my current products are used up because of these disgusting practices.

    Does anyone have any cruelty free and vegan alternatives to the aveeno soy enriched toner? I really like it for my dry skin.

  2. I am really sorry and upset that I been purchasing skin products for my skin because I suffer from itchy skin I have very sensitive skin , I love animals so much and does makes me cry thinking about the suffering and pain from all innocent animals I been stop for about one year now not supporting companies that test on animals , this cruelty and suffering from this innocent animals should stop for ever , now everything I purchase is cruelty free my love for precious innocent animals never stop shame for companies that test on animals without any remorse for the Pain from this precious animals I also been buying house cleaning products that test on animals like Clorox bleach and , Lysol wipes many products that I did not know that was testing on animals now I read labels and make sure all products I purchase are cruelty free .☺️

  3. Ditto Kim
    “I will not be supporting aveeno or J&J after my current products are used up because of these disgusting practices.”
    I will no longer purchase these products for family members and will suggest the same to friends and co-workers. Gee, Jennifer A. how can you endorse this product.

  4. Well, considering J&J owns about 100 brands, you better sift through to see which brands they own. No more (and these are just exapmles) Neutrogena, Clean & Clear and Dabo for facial products. No Band-Aid, Bengay, Savlon or Neosporin for wound care. No Listerine, or Rembrandt for oral care. No Visine, or Acuve for eye care. No Tylenol, Sudafed, Pepsid or benadryl for OTC medications. And these are just a small number of products owned by Johnson & Johnson.

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