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Aveeno is known for
Is Aveeno Cruelty-Free?
Aveeno is NOT Cruelty-free. Aveeno pays and allows their products to be tested on animals when required by law. Aveeno also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
In addition, Aveeno is owned by Johnson & Johnson, a parent company that is also not cruelty-free.
Aveeno Animal Testing Statement
Aveeno states on their website that they do not conduct animal testing of their cosmetic products, except in situations where the laws require it.
Below is what’s currently stated on Aveeno’s company website:
The part that I highlighted “except in the rare situation where governments or laws require it” usually implies that companies are selling their products in mainland China where animal testing is required by law for most imported cosmetics.
So.. is Aveeno selling in China then?
Is Aveeno Sold in China?
I found evidence that Aveeno products are indeed sold in China through their website: aveeno.com.cn
Because of Aveeno’s decision to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals. That’s why most cosmetics brands selling in mainland China retail stores cannot be considered cruelty-free.
Although Aveeno may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Aveeno refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Aveeno is NOT Cruelty-Free!
Aveeno allows their products to be tested on animals if the law requires it. Also, by choosing to sell in mainland China, Aveeno must have their products tested on animals. Therefore I would not consider Aveeno to be a cruelty-free brand.
Aveeno is on our List of Brands to Avoid – Animal Tested.
Is Aveeno Vegan?
Since we would not consider Aveeno to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Aveeno to be vegan.
Cruelty-Free Alternatives to Aveeno:
Looking for a cruelty-free alternative to Aveeno? Here are some affordable, drugstore cruelty-free skincare brands:
- Acure – 100% Vegan
- Derma E – 100% Vegan
- Yes To – some vegan options
- Skinfix – some vegan options
- Alba Botanica – some vegan options