Last Updated: May 16, 2021

Is Aveeno Cruelty-Free and Vegan?

Aveeno is known for its natural and affordable skincare products but is Aveeno cruelty-free or vegan in 2021?

Ethical Analysis

Is Aveeno cruelty-free or vegan? We’ve got the answers here! Read below for more details on Aveeno’s policies.
Aveeno is NOT Cruelty-Free. Aveeno engages in animal testing by allowing its products to be animal-tested.
Yes, Aveeno sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Aveeno’s products are animal-tested, we wouldn’t consider anything sold or produced by Aveeno to be vegan.


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Is Aveeno Cruelty-Free?

Aveeno is known for their natural and affordable skincare products, and we wanted to know if Aveeno is cruelty-free?

Is Aveeno Cruelty-Free?

Aveeno is NOT Cruelty-free. Aveeno pays and allows their products to be tested on animals when required by law. Aveeno also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Aveeno is owned by Johnson & Johnson, a parent company that is also not cruelty-free.

Aveeno Animal Testing Statement

Aveeno states on their website that they do not conduct animal testing of their cosmetic products, except in situations where the laws require it.

Below is what’s currently stated on Aveeno’s company website:

Aveeno Cruelty-Free Claims

The part that I highlighted “except in the rare situation where governments or laws require it” usually implies that companies are selling their products in mainland China where animal testing is required by law for most imported cosmetics.

So.. is Aveeno selling in China then?

Is Aveeno Sold in China?

I found evidence that Aveeno products are indeed sold in China through their website: aveeno.com.cn

Aveeno Sold in China; Cannot Be Cruelty-Free
Aveeno products sold in China

Because of Aveeno’s decision to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals. That’s why most cosmetics brands selling in mainland China retail stores cannot be considered cruelty-free.

Although Aveeno may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Aveeno refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Aveeno is NOT Cruelty-Free!

Aveeno allows their products to be tested on animals if the law requires it. Also, by choosing to sell in mainland China, Aveeno must have their products tested on animals. Therefore I would not consider Aveeno to be a cruelty-free brand.

Aveeno is on our List of Brands to Avoid – Animal Tested.

Is Aveeno Vegan?

Since we would not consider Aveeno to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Aveeno to be vegan.

Cruelty-Free Alternatives to Aveeno:

Looking for a cruelty-free alternative to Aveeno? Here are some affordable, drugstore cruelty-free skincare brands:

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What do you think

8 thoughts on “Aveeno”

  1. I will not be supporting aveeno or J&J after my current products are used up because of these disgusting practices.

    Does anyone have any cruelty free and vegan alternatives to the aveeno soy enriched toner? I really like it for my dry skin.

  2. I am really sorry and upset that I been purchasing skin products for my skin because I suffer from itchy skin I have very sensitive skin , I love animals so much and does makes me cry thinking about the suffering and pain from all innocent animals I been stop for about one year now not supporting companies that test on animals , this cruelty and suffering from this innocent animals should stop for ever , now everything I purchase is cruelty free my love for precious innocent animals never stop shame for companies that test on animals without any remorse for the Pain from this precious animals I also been buying house cleaning products that test on animals like Clorox bleach and , Lysol wipes many products that I did not know that was testing on animals now I read labels and make sure all products I purchase are cruelty free .☺️

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