Wella (Coty)

Last Updated: June 22, 2021

Is Wella (Coty) Cruelty-Free and Vegan?

Wella is a major German hair care company headquartered in Geneva, Switzerland but is Wella cruelty-free or vegan in 2021?

Ethical Analysis

Is Wella cruelty-free or vegan? We’ve got the answers here! Read below for more details on Wella’s policies.
Wella is NOT Cruelty-Free. Wella engages in animal testing by allowing its products to be animal-tested.
Yes, Wella sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Wella’s products are animal-tested, we wouldn’t consider anything sold or produced by Wella to be vegan.
CERTIFICATIONS: N/A

Wella (Coty)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Wella Cruelty-Free?

Is Wella Cruelty-Free?

Wella is NOT Cruelty-free. Wella Professionals pays and allows their products to be tested on animals when required by law. Also, Wella sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Wella is owned by Coty Inc., a parent company that is also not cruelty-free.

Wella’s Animal Testing Policy

Upon researching Wella’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.

So I emailed the brand asking if any of its products or ingredients are tested on animals. Either by the company itself, commissioned to a third party to test on its behalf, or by any of its suppliers. They responded saying,

Wella Cruelty-Free Claims

Policies stating, “except where required by law”, usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Wella Sold in China?

As you continue to read through Wella’s animal testing policy, they state “it is common knowledge that China requires mandatory animal tests on all cosmetic products imported into the country.”

This further confirms that Wella is making their products available in China where animal testing is mandatory.

Because of Wella’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2021.

Although Wella may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Wella refuses to do the same and has decided to put profits before the welfare of animals.

Is Wella Certified Cruelty-Free?

Wella is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Wella is not certified cruelty-free by a third party, no one else regulates or looks into Wella’s cruelty-free commitments and claims.

Is Wella Vegan?

Since we would not consider Wella to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Wella to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Wella:

Looking to switch to cruelty-free hair products? Here are some cruelty-free brands to check out:


Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

7 thoughts on “Wella (Coty)”

  1. Thats is such a pity, as in China it is tested on animals and the law even encouraging to do so! I really care about animals and I would prefer to buy sth more expensive, but which is cruelty-free! There are lots of options to choose from, my favorite one is Virginic, found about recently about their products, but according to them and the certification they have everything is fine! Maybe, you want to check it out too -> https://virginic.com/
    Also, if you have others brands to suggest, please do so! I am curious about the fast changing environment 🙂

  2. Joanna Grigoriev

    I love Wella products, but I don’t feel good about the fact that it cares more about selling in China than remaining cruelty-free, even if that means losing that market. Integrity and respect of consumers is more important.

  3. I support cruelty free products so please don’t get me wrong here, but I don’t think it’s realistic that big brands are not going to sell in China. Think Starbucks, Apple…China is where growth is coming from and companies can argue they do have a legal obligation to shareholders. I think the far better bet would be to campaign to Chinese authorities. Other countries should be able to share animal data with them so this makes absolutely no sense.

Leave a Comment

Your email address will not be published. Required fields are marked *