Is Wella Cruelty-Free?
Wella is NOT Cruelty-free. Wella Professionals pays and allows their products to be tested on animals when required by law. Also, Wella sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
In addition, Wella is owned by Coty Inc., a parent company that is also not cruelty-free.
Wella’s Animal Testing Policy
Upon researching Wella’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.
So I emailed the brand asking if any of its products or ingredients are tested on animals. Either by the company itself, commissioned to a third party to test on its behalf, or by any of its suppliers. They responded saying,
Policies stating, “except where required by law”, usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.
Is Sold in China?
As you continue to read through Wella’s animal testing policy, they state “it is common knowledge that China requires mandatory animal tests on all cosmetic products imported into the country.”
This further confirms that Wella is making their products available in China where animal testing is mandatory.
Because of Wella’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2021.
Although Wella may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Wella refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Wella is NOT Cruelty-Free!
To sum up, by choosing to sell in mainland China, Wella must have their products tested on animals. Therefore I would not consider Wella to be a cruelty-free brand.
Currently, Wella is on our List of Brands to Avoid – Animal Tested.
Is Wella Vegan?
Since we would not consider Wella to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Wella to be vegan.
Cruelty-Free Alternatives to Wella:
Looking to switch to cruelty-free products? Here are some cruelty-free alternatives similar to Wella:
- Olaplex – 100% Vegan
- Manic Panic – some vegan options, check labels
- Paul Mitchell – some vegan options
- Aveda *owned by Estee Lauder – some vegan options
- AG Hair – some vegan options
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