Pantene (P&G)

Last Updated: August 10, 2022

Is Pantene (P&G) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Pantene’s ethics and initiatives.

Ethical Analysis

Is Pantene cruelty-free or vegan? We’ve got the answers here! Read below to learn more about Pantene’s policies.
Pantene is NOT Cruelty-Free. Pantene engages in animal testing by allowing its products to be animal-tested.

Pantene is also owned by P&G, a parent corporation that does engage in animal testing.
Yes, Pantene sells its products in stores in mainland China under conditions where animal testing is still legally required.
Pantene does not claim or market itself to offer any vegan-friendly options. And since Pantene engages in animal testing, we wouldn’t consider anything sold or produced by Pantene to be vegan anyways.

Pantene (P&G)

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Pantene is NOT Cruelty-Free!

Pantene allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

Pantene’s Animal Testing Policy

On Pantene’s website, they claim the company, Pantene does not test its products on animals, however, they go on to state China’s animal testing regulations.

See below for a screenshot of what’s currently stated on Pantene’s website:

Is Pantene Cruelty-Free?

Policies stating China’s animal testing laws usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Pantene Sold in China?

In my research, I discovered that Pantene products are indeed sold in stores in mainland China.

Below is a screenshot of Pantene’s Chinese website:

Pantene Sold in China

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Pantene has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Pantene) are still required by law to be tested on animals in 2022.

Because Pantene has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Pantene may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Pantene to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Pantene refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Pantene already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Pantene Certified Cruelty-Free?

Pantene is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Pantene is not certified cruelty-free by a third party, no one is looking into or substantiating Pantene’s cruelty-free commitments and claims.

Is Pantene Owned By A Non-Cruelty-Free Parent Company?

Yes. Pantene is owned by Procter & Gamble (P&G), a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Pantene is NOT cruelty-free and neither is its parent corporation, P&G.

Is Pantene Cruelty-Free?

To sum up, by choosing to sell in mainland China, Pantene must have its products tested on animals. Therefore, we would NOT consider Pantene to be a cruelty-free brand.

Currently, Pantene is on our List of Brands to Avoid – Animal Tested.

Is Pantene Vegan?

Pantene does not claim or market itself to offer any vegan-friendly options. And since Pantene engages in animal testing, we wouldn’t consider anything sold or produced by Pantene to be vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Pantene

Looking to switch to cruelty-free hair products? Here are some cruelty-free brands to check out:

or check out our Guide to Cruelty-Free & Vegan Drugstore Shampoo!

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