Last Updated: January 20, 2022

How Ethical Is Acure?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Acure’s ethics and initiatives.

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Ethical Analysis

Is Acure cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Acure’s policies.
Acure is cruelty-free. None of Acure’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Acure’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Acure states they support US manufacturing facilities where each is audited by SMETA (Sedex Members Ethical Trade Audit) for social responsibility. The four pillars of a SMETA audit are labor standards, health and safety, business ethics, and the environment.

Acure also offers a recycling program with Terracycle.
Acure states currently all of their formulas are free of palm oil and palm derivatives.
Acure states they’ll be removing mica from their formulas. And the mica they currently use, they claim its ethically sourced without child labor. See their ethical mica mining policy here.
Acure’s products come in plastic packaging, and they offer a recycling program with Terracycle.

About Acure

Acure was founded on sustainable principles to provide the highest quality personal care products. Acure believes that products should be pure, simple, and effective to help your skin truly perform.
PRODUCTS: Skincare, Bath & Body Care, Hair Care
CERTIFICATIONS: PETA-Certified, Leaping Bunny, Cruelty Free International


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Acure’s cruelty-free products at, Ulta, Target,, and on Amazon.

Acure is Cruelty-Free

Acure has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Acure to be Cruelty-Free.

Below is a screenshot of Acure’s official animal testing statement:

Acure Cruelty-Free Claims

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But Acure has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Acure is 100% Vegan

Acure has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Acure if their mica is ethically sourced without the use of child labor and they responded by stating,

Thank you for reaching out to ACURE!  It is sourced ethically although we are removing it from our hair care formulas going forward simply due to customer concern. Additionally, we undergo third party audits for manufacturing, sourcing, clinical testing, safety and contaminant testing and efficacy.

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What do you think

2 thoughts on “Acure”

  1. I love this brand! I use the seriously glowing serum and the toner. I’ve tried some of their other oils as well and love it all. I want to try more of their products!

  2. Hi,
    Do all your products are plant based?what are the alternatives you have used for animal source?
    kindly explain in detail.
    will be grateful to u.
    Thank you!

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