Is Not Your Mother’s Cruelty-Free and Vegan?

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Is Not Your Mother's cruelty-free and vegan?

Not Your Mother’s is an affordable hair care brand but is Not Your Mother’s cruelty-free and vegan?

Is Not Your Mother’s Cruelty-Free?

Yes, Not Your Mother is Cruelty-free! None of Not Your Mother’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

In an email response, Not Your Mother’s confirmed to me that none of their ingredients or products are tested on animals, they do not ask or hire others to test on their behalf, their manufacturers also do not test on animals, and their products are not currently sold in stores in mainland China or any other country that may require animal testing by law.

Not Your Mother’s is included on our List of Cruelty-Free Brands.

You can find Not Your Mother’s products on Amazon, Ulta, and Target.

Is Not Your Mother’s Vegan?

Almost all of Not Your Mother’s products are vegan with a few exceptions that contain honey and keratin (derived from sheep’s wool). Please reference below for a list of Not Your Mother’s non-vegan products.

Which of Not Your Mother’s Products is NOT Vegan?

Most of Not Your Mother’s products are suitable for vegans and don’t contain any animal-derived ingredients or by-products, but not all of them are.

Below is a list of Not Your Mother’s products that are NOT vegan:

  • Double Take Dry Finish Texture Spray (contains keratin) – not vegan
  • Knotty to Nice Conditioning Detangler (contains keratin) – not vegan
  • Way to Grow Leave-In Conditioner (contains keratin) – not vegan
  • Royal Honey & Kalahari Desert Melon Repair & Protect Shampoo (contains honey) – not vegan
  • Royal Honey & Kalahari Desert Melon Repair & Protect Leave-In Conditioner (contains honey) – not vegan
  • Royal Honey & Kalahari Desert Melon Repair & Protect Butter Masque (contains honey) – not vegan
  • Royal Honey & Kalahari Desert Melon Repair & Protect Conditioner (contains honey) – not vegan

For reference, here is a picture of their Royal Honey & Kalahari Melon Line that are not suitable for vegans:

Not Your Mother's Royal Honey & Kalahari Melon Line is NOT vegan

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at info@ethicalelephant.com to let me know.

Is Not Your Mother’s Ethical?

Based in: the US

Products made in: the US

Unfortunately, I wasn’t able to find any public information on Not Your Mother’s sustainability, environmental, and social initiatives.

Ingredients and Formulations Claims: All of Not Your Mother’s products are Gluten-Free.

All of the products in Not Your Mother’s Naturals collection claims to be made with 98% naturally derived ingredients and formulated without sulfates, gluten, parabens, dyes, & phthalates

Not Your Mother’s also uses keratin protein extracts that they claim “comes from sheep’s wool, after they get a shearing. No animals are harmed for or in the production of our items.”

What do you think?

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Not Your Mother’s Cruelty-Free and Vegan?