Not Your Mother’s

Last Updated: January 7, 2022

How Ethical Is Not Your Mother’s?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Not Your Mother’s ethics and initiatives.

Ethical Analysis

Is Not Your Mother’s cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Not Your Mother’s policies.
Not Your Mother’s is cruelty-free. None of Not Your Mother’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Not Your Mother’s products are vegan but they have some vegan options.
Not Your Mother’s does not claim or market itself as a sustainable company.
Not Your Mother’s products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Not Your Mother’s

Not Your Mother’s mission is to create the highest quality, salon comparable hair care items at the most affordable prices.

Not Your Mother’s

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Not Your Mother’s cruelty-free products on Amazon, Ulta, and Target.

Not Your Mother’s is Cruelty-Free

Not Your Mother’s has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Not Your Mother’s to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Not Your Mother’s website about its animal testing policy:

Is Not Your Mother's Cruelty-Free?

What About China’s Animal Testing Laws?

Not Your Mother’s has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“mainland China as we know, is the only large country that requires animal testing in order to sell within their borders which is why you will never find Not Your Mother’s in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Not Your Mother’s is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Not Your Mother’s, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Not Your Mother’s products are vegan?

All of Not Your Mother’s vegan products are clearly marked on their website. In addition, NYM claims all of their products are vegan except their Royal Honey & Kalahari Melon Line, as well as, All Eyes On Me.

The following is a screenshot of what’s currently stated on Not Your Mother’s website about its vegan claims:

Is Not Your Mother's Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Not Your Mother’s products made?

I asked Not Your Mother’s where their products are manufactured and they told me:

“Proudly in the United States of America!!!”

I hope this article helped you to understand Not Your Mother’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Not Your Mother’s”

  1. I didn’t realize the way to grow leave in conditioner wasn’t vegan! I thought it was so have been using it for about two years now.

    1. Fatimah QuraAli

      THE NEW FORMULA IS VEGAN, just got a call back from them today to confirm!! it is surprising how many things you’ll never think contain animals do! but there we got some good news you can use it again.

  2. Fatimah QuraAli

    I called them yesterday as I have purchased the {{Way to Grow Leave-In Conditioner (contains keratin) – not vegan}} by mistake and they called back today informing me that the new formula for this IS VEGAN 100% YAAAAAY!! but the ALL EYES ON YOU IS NOT AS IT HAS KERATIN AND SILK so hopefully you can update the list.
    Thank you so much

    1. That’s wonderful news that the Way to Grow Leave-In Conditioner is now considered vegan. I’m still seeing Keratin listed in the ingredients so until I get the official word from Not Your Mother’s that this product is vegan worldwide and they’re no longer selling old stock of the keratin version, I’ll leave it on the list for now.

      Bummer that they failed to mention All Eyes On Me 10-in-1 Hair Perfector contains keratin and silk! Thanks so much for letting me know, I’ve included it on their non-vegan list.

      Also, thanks for helping to keep this list updated and as accurate as possible!! =)

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