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Not Your Mother’s is Cruelty-Free
Not Your Mother’s has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Not Your Mother’s to be Cruelty-Free.
Below is a screenshot of what’s currently stated on Not Your Mother’s website about its animal testing policy:
What About China’s Animal Testing Laws?
Not Your Mother’s has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“mainland China as we know, is the only large country that requires animal testing in order to sell within their borders which is why you will never find Not Your Mother’s in China.”
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Not Your Mother’s is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Not Your Mother’s, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Not Your Mother’s products are vegan?
All of Not Your Mother’s vegan products are clearly marked on their website. In addition, NYM claims all of their products are vegan except their Royal Honey & Kalahari Melon Line, as well as, All Eyes On Me.
The following is a screenshot of what’s currently stated on Not Your Mother’s website about its vegan claims:
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Not Your Mother’s products made?
I asked Not Your Mother’s where their products are manufactured and they told me:
“Proudly in the United States of America!!!”
I hope this article helped you to understand Not Your Mother’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!