Last Updated: January 4, 2022

How Ethical Is Noughty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Noughty’s ethics and initiatives.

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Ethical Analysis

Is Noughty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Noughty’s policies.
Noughty is cruelty-free. None of Noughty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Noughty’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Noughty claims they’re committed to using ingredients that are responsibly and sustainable sourced from ethical farms. And Noughty pledges to become plastic neutral. Currently, their packaging is made from bio-plastic sugarcane, PCR plastic, and they’re all completely recyclable.
Noughty claims their mica is ethically-sourced without the use of child labor.
Noughty switched their packaging to be part bio-plastic sugarcane and part PCR plastic. All of their packaging is completely recyclable with the exception of the pump in their 1 Hit Wonder Co-Wash. In addition, Noughty is working with Cleanhub and pledged to become plastic neutral. That means for every product Noughty produces, they will remove the plastic equivalent from the ocean.

About Noughty

The Noughty haircare range is packed full of goodness and contains no parabens, sulphates, petrochemicals or silicones.
CERTIFICATIONS: Cruelty Free International, PETA-Certified


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Noughty cruelty-free products at Ulta, Boots, Superdrug, and on Amazon.

Noughty is Cruelty-Free

Noughty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Noughty to be Cruelty-Free.

Below is a screenshot of Noughty’s official animal testing statement:

Is Noughty Cruelty-Free?

I also emailed Noughty Hair Care to ask for more information about its animal testing policy. Below is a snippet of the response I received from Noughty:

“Thanks so much for getting in contact with us.

Our ingredients and products are not tested on animals and our supplier operates a fixed cut-off date of 2009. This means that we can guarantee that none of the ingredients used in Noughty have been tested on animals. Since many ingredients have a very long history of use in the cosmetics industry, we hope this fixed cut-off date for Noughty provides additional reassurance to our customers. 

We do not sell any products in China.  All our products are both vegan and vegetarian.”

What About China’s Animal Testing Laws?

Noughty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Noughty is 100% Vegan

Noughty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on Noughty’s official website about its vegan products:

Is Noughty Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Noughty if their mica is ethically sourced without the use of child labor and they responded by stating,

“All our Noughty Haircare products are lovingly made in the UK and can confirm the ingredient Mica is ethically and sustainably sourced. We are unable to disclose where and who we source the mica from due to confidentiality agreements with our Manufacturing site. However, both our manufacturing site and ingredient suppliers meet and comply with applicable Employment and Labour Laws which would include the use of Child Labour. Regular audits are carried out by independent auditors to ascertain the laws for labour, ethical and employment standards are continuously being met.

Please also note, our Rise & Shine collection has been discontinued, as we have decided to move forward with our best-selling ranges and focus our attention on creating some amazing new goodies that you’ll see really soon!”

I hope this article helped you to understand Noughty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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