Giovanni

Last Updated: June 9, 2021

Is Giovanni Cruelty-Free and Vegan?

Supporting companies that share the same values and ethics to what matters most to us is how we can drive positive change in this world. Here’s a quick summary of Giovanni’s ethics and initiatives.

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Ethical Analysis

Is Giovanni cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Giovanni’s policies.
Giovanni is cruelty-free. None of Giovanni’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Giovanni’s products are vegan but they have some vegan options.
Giovanni uses USDA Certified Organic ingredients and claims they are “committed to doing everything we can to make hair care sustainable as well as chic.” However, it’s not clear, from their website, what exactly “sustainable” means to them and what their sustainability initiatives and policies are.
Giovanni claims their mica is ethically sourced.
Giovanni products come in recyclable plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Giovanni

Giovanni offers salon-quality shampoo, conditioner, and hair products that’s 100% color-safe & sulfate-free.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Hair Care, Skincare, Bath & Body Care
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

Giovanni

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Giovanni cruelty-free products at Target, Walmart, Well.ca, and on Amazon.

Giovanni is Cruelty-Free

Giovanni has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Giovanni to be Cruelty-Free.

Below is a screenshot of Giovanni’s most current official animal testing statement:

Giovanni Cruelty-Free Claims

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Giovanni has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Giovanni is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Giovanni, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Giovanni products are vegan?

All of Giovanni’s vegan products are clearly marked on their website. They also claim all of their products are vegan except their Magnetic Hair Care products and Hot Chocolate Sugar Scrub.

The following is a screenshot of what’s currently stated on Giovanni’s official website about its vegan products:

Giovanni Vegan Claims

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Giovanni if their mica is ethically sourced without the use of child labor and they responded by stating,

“We ensure our Mica is ethically sourced by having transparency to a traceable supply chain. Our Mica supplier owns a mine located in the United States of America and gives us full transparency to the ethics of the working practices, traceability of the supply chain and being able to view the environmentally friendly processing procedures.”

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What do you think

6 thoughts on “Giovanni”

  1. Hi Vicky — I bought a tube of Giovanni’s 2chic conditioner a couple weeks ago from the grocery store because I’ve used some of their products before and am familiar with the vegan statement on their website. I took a closer look at the conditioner when I got home (I never remember to bring my reading glasses to the grocery store) and it says, “100% vegetarian.” Hmmm. I emailed them to ask what is the difference between vegan and vegetarian according to them, and said I was familiar with their vegan statement. I haven’t heard back yet and will write to them again. When I do get an answer, I’ll let you know what they say. I just found your blog today and love it! Am following you on FB. 🙂 Kate

    1. Hey Kate! So glad to hear you found my blog! =) Yah, I’ve noticed the same thing that Giovanni products are labelled as “100% vegetarian” although the ingredients look like they are also vegan.

      I tracked down my old email inquiry to them and I brought up the same issue but worded it differently than you did and they reassured me that everything of theirs was vegan except their magnetic line. But I’m actually interested in what they will say to your question about how they define the difference between vegan and vegetarian. Please let me know what they end up saying! =) and as always, feel free to send any other inquiries directly to me at [email protected]

      Thanks Kate for reading! =)

      1. Matthew Colombo

        Vicky,

        For the record, “vegan” is a trademarked term owned by a vegan society somewhere. Is it possible that some companies could spring for the term “vegetarian” over “vegan” in order to avoid paying a royalty?

        -Matt (cruelty free cosplay)

        1. Hey Matt,

          I didn’t know you could trademark a term like “vegan”. I know that the Vegan Society first coined and made up the the term “vegan” but I don’t believe they own the rights to it.

          Is it possible that you mean Vegan Society has a “vegan trademark logo” with the sunflower coming out of the “V”? I know that you can trademark logos.

          If you have any sources that say Vegan Society has trademarked the term “vegan”, I’d love to look into it =)

    2. I also would like to know why they don’t say Vegan on their product vs. them saying vegetarian, as there is a difference. I would think companies would want to put Vegan down if their product truly is.

  2. vikkiradbourne

    Was there any reply from them, I just bought the same shampoo and am now doing some proper reasearch x

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