Last Updated: January 4, 2022

Is Nivea Cruelty-Free and Vegan?

NIVEA is a German personal care brand that specializes in skin and body care, but is Nivea cruelty-free or vegan in 2022?

Ethical Analysis

Is Nivea cruelty-free or vegan? We’ve got the answers here! Read below for more details on Nivea’s policies.
Nivea is NOT Cruelty-Free. Nivea engages in animal testing by allowing its products to be animal-tested.
Yes, Nivea sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Nivea’s products are animal-tested, we wouldn’t consider anything sold or produced by Nivea to be vegan.


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Is NIVEA Cruelty-Free?

Is Nivea Cruelty-Free?

Nivea is NOT Cruelty-free. Nivea pays and allows their products to be tested on animals when required by law. Nivea also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Nivea is owned by Beiersdorf, a parent company that is also not cruelty-free.

Nivea Animal Testing Policy

On Nivea’s website, they claim both their parent company, Beiersdorf and Nivea does not test on animals. However, in China where I later discovered Nivea’s products are sold, animal testing is mandated by law.

Below is a screenshot of what’s currently stated on Nivea’s company website:

NIVEA Cruelty-Free Claims

Policies stating China’s animal testing requirements usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Nivea Sold in China?

It has been confirmed that Nivea products are indeed sold in mainland China. As a result, Nivea must register and submit their products to be tested on animals.

Below is a screenshot of Nivea’s Chinese website:

Nivea sold in China, cannot be Cruelty-Free

Because of Nivea’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2022.

Nivea states, “the tests are conducted by local institutions authorized by the state, not by the companies selling the product”. Although Nivea may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Nivea refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Nivea is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, Nivea must have their products tested on animals. Therefore I would not consider Nivea to be a cruelty-free brand.

Currently, Nivea is on our List of Brands to Avoid – Animal Tested.

Is Nivea Vegan?

Since we would not consider Nivea to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Nivea to be vegan.

Cruelty-Free Alternatives to Nivea:

Looking for a cruelty-free option to Nivea, here are some of our recommendations:

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What do you think

14 thoughts on “Nivea”

  1. I have also used the Nivea brand for a long time and in my ignorance thought that they would never have used animals for testing (it’s archaic and for people who call themselves ‘scientists’, shows sheer stupidity in their methods). I have found a few cosmetic brands that are free from animal testing and have moved towards them. There are so many options and I agree that if we want these products to be safe for human use, they should be tested on humans or not be used at all! Awareness is key though, so keep up the good work, Vicky, and hopefully more people (especially women) will take a stand against these companies!

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