Sadly, NIVEA products are tested on animals.
On NIVEA’s website, they claim that their parent company, Beiersdorf does not test on animals. However they may not be doing the testing themselves but they are asking others to test their products on animals on their behalf.
Unfortunately, this is a typical loophole that shady companies use to try and cover up the fact that their products are indeed tested on animals.
NIVEA doesn’t come out and say that their products are sold in China but it is obviously implied that they are selling in China with the statement “In China, however, animal testing is mandated by law for the official registration and certification of the safety of certain product categories.”
Although NIVEA and their parent company, Beiersdorf, is not conducting the animal tests themselves, they’re still condoning and paying others to do it for them. Therefore I am sad to say that NIVEA is not a cruelty-free brand.
For cruelty-free skincare options, I highly recommend Andalou Naturals, 100% Pure, Pacifica, Avalon Organics.