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Matrix is NOT Cruelty-Free!
Matrix allows its products to be tested on animals when required by law.
In addition, Matrix is owned by L’Oreal, a parent company that also isn’t cruelty-free.
Matrix’s Animal Testing Policy
On Matrix’s FAQ page of their website, they state their parent company, L’Oreal’s animal testing policy. L’Oreal claims they no longer test on animals, except if regulatory authorities demanded it.
See below for a screenshot of what’s currently stated on Matrix’s website:
Based on their statement, we now know that L’Oreal owns Matrix. And Matrix has the same animal testing policy as L’Oreal where both L’Oreal and Matrix state they make an exception to allow their products to be tested on animals if specifically required by law.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Matrix and L’Oreal state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Matrix is NOT cruelty-free.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Matrix allows their products or ingredients to be tested on animals when required by law, we cannot classify the brand as being cruelty-free.
Is Matrix Certified Cruelty-Free?
Matrix is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Matrix is not certified cruelty-free by a third party, no one is looking into or substantiating Matrix’s cruelty-free commitments and claims.
Is Matrix Owned By A Non-Cruelty-Free Parent Company?
Yes. Matrix is owned by L’Oreal, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Matrix is NOT cruelty-free and neither is its parent corporation, L’Oreal.
Is Matrix Cruelty-Free?
To sum up, Matrix allows its products to be tested on animals when required by law. Therefore, we would NOT consider Matrix to be a cruelty-free brand.
Currently, Matrix is on our List of Brands to Avoid – Animal Tested.
Is Matrix Vegan?
Matrix does not claim or market itself to offer any vegan-friendly options. And since Matrix engages in animal testing, we wouldn’t consider anything sold or produced by Matrix to be vegan anyways.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Matrix
Looking to switch to cruelty-free hair products? Here are some cruelty-free brands to check out:
Or check out our Guide to Cruelty-Free & Vegan Hair Color Brands!