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Benefit Cosmetics is a San Fransico-founded makeup brand, known for their wildly popular brow makeup products, but we wanted to know is Benefit cruelty-free?
Is Benefit Cruelty-Free?
Benefit is NOT Cruelty-free. Benefit Cosmetics pays and allows their products to be tested on animals when required by law. Benefit also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
In addition, Benefit Cosmetics is owned by LVMH, a parent company that is also not cruelty-free.
Benefit’s Animal Testing Statement
On Benefit’s website, it states that Benefit Cosmetics is a subsidiary of
Below is a screenshot of what’s currently stated on Benefit Cosmetics’ company website:
The part which I highlighted from Benefit Cosmetics’ official animal testing policy that reads,
“for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only”
This means, that since Benefit Cosmetics has chosen to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals.
Although Benefit Cosmetics may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Is Benefit Cosmetics Sold in China?
Below is a couple of screenshots I took from Benefit Cosmetics’ Chinese website, clearly showing several retailers carrying their products:
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Benefit Cosmetics refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Benefit is NOT Cruelty-Free!
By choosing to sell in mainland China, Benefit must have their products tested on animals. Therefore I would not consider Benefit to be a cruelty-free brand.
Benefit Cosmetics is on our List of Brands to Avoid – Animal Tested.
Is Benefit Vegan?
Since we would not consider Benefit Cosmetics to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Benefit to be vegan.
Here are some cruelty-free makeup brands similar to Benefit, but unlike Benefit, these brands do not test on animals:
- theBalm – some vegan options
- NYX Cosmetics *owned by L’Oreal – some vegan options
- Colourpop – some vegan options
- Milk Makeup – 100% Vegan