Benefit Cosmetics

Last Updated: May 21, 2021

Is Benefit Cosmetics Cruelty-Free and Vegan?

Benefit Cosmetics is a San Fransico-founded makeup brand, known for its wildly popular brow makeup products, but is Benefit cruelty-free or vegan in 2021?

Ethical Analysis

Is Benefit Cosmetics cruelty-free or vegan? We’ve got the answers here! Read below for more details on Benefit’s policies.
Benefit is NOT Cruelty-Free. Benefit engages in animal testing by allowing its products to be animal-tested.
Yes, Benefit sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Benefit’s products are animal-tested, we wouldn’t consider anything sold or produced by Benefit to be vegan.

Benefit Cosmetics

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Is Benefit Cruelty-Free?

Benefit Cosmetics is a San Fransico-founded makeup brand, known for their wildly popular brow makeup products, but we wanted to know is Benefit cruelty-free?

Is Benefit Cruelty-Free?

Benefit is NOT Cruelty-free. Benefit Cosmetics pays and allows their products to be tested on animals when required by law. Benefit also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Benefit Cosmetics is owned by LVMH, a parent company that is also not cruelty-free.

Benefit’s Animal Testing Statement

On Benefit’s website, it states that Benefit Cosmetics is a subsidiary of LVMH group and since 1989, they collectively do not test their products on animals and are deeply committed to the elimination of animal testing. But if you keep reading, at the very bottom, they admit that the products Benefit Cosmetics import and sell in China are ordered to be tested on animals.

Below is a screenshot of what’s currently stated on Benefit Cosmetics’ company website:

Benefit Cruelty-Free Claims
Benefit’s Animal Testing Policy

The part which I highlighted from Benefit Cosmetics’ official animal testing policy that reads,

“for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only”

This means, that since Benefit Cosmetics has chosen to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals.

Although Benefit Cosmetics may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Is Benefit Cosmetics Sold in China?

Benefit Cosmetics is not hiding the fact that they do sell their products in China and this is evident with their Chinese website, www.benefitcosmetics.com/cn, where I also found evidence of several retailers selling Benefit Cosmetics in mainland China.

Below is a couple of screenshots I took from Benefit Cosmetics’ Chinese website, clearly showing several retailers carrying their products:

Benefit Sold in China; Cannot be Cruelty-Free
Benefit Cosmetics sold in China
Benefit Cosmetics sold in stores in China, required to test on animals
Proof that Benefit Cosmetics are sold in several stores in mainland China where animal testing is required by law

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Benefit Cosmetics refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Benefit is NOT Cruelty-Free!

By choosing to sell in mainland China, Benefit must have their products tested on animals. Therefore I would not consider Benefit to be a cruelty-free brand.

Benefit Cosmetics is on our List of Brands to Avoid – Animal Tested.

Is Benefit Vegan?

Since we would not consider Benefit Cosmetics to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Benefit to be vegan.

Cruelty-Free Alternatives:

Here are some cruelty-free makeup brands similar to Benefit, but unlike Benefit, these brands do not test on animals:


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What do you think

1 thought on “Benefit Cosmetics”

  1. Its a shame Benefit has still not transitioned to a cruelty-free brand! It is great to raise awareness to this and do our parts in supporting the brands who do not test on animals! I just started my own blog on cruelty free product reviews! crueltyfreebeautybee.com

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