Is Benefit Cruelty Free? | Benefit Animal Testing Policy Explained

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Benefit Cosmetics is a San Fransico-founded makeup brand, known for their wildly popular brow makeup products, but we wanted to know is Benefit cruelty-free?

Is Benefit Cruelty-Free?

Benefit Cosmetics is not cruelty-free; Benefit’s products are sold in mainland China and required by law to be tested on animals.

Benefit’s Animal Testing Statement

On Benefit’s website, it states that Benefit Cosmetics is a subsidiary of LVMH group and since 1989, they collectively do not test their products on animals and are deeply committed to the elimination of animal testing. But if you continue reading their policy, it states:

“Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety .” (Source: Benefit)

Benefit’s Animal Testing Policy (2019)

This implies that Benefit Cosmetics are sold in mainland China where animal testing is required by law for all imported cosmetics.

Benefit Cosmetics Sold in China?

Benefit is not hiding the fact that they do sell their products in China and this is evident with their Chinese website,, where I also found evidence of several retailers selling Benefit Cosmetics in mainland China.

Below is a couple of screenshots taken from website:

Benefit Cosmetics sold in China
Proof that Benefit Cosmetics are sold in several stores in mainland China where animal testing is required by law

Because of Benefit Cosmetics’ decision to sell their products in-stores in mainland China, they must consent and pay to have their products tested on animals before they’re allowed to sell in China. As a result, we would not consider Benefit to be cruelty-free in 2019.

Although Benefit may not be conducting or administering these animal tests themselves, they have allowed and paid others (aka the Chinese health authorities) to test their products on animals.

Many cruelty-free cosmetic brands (like Anastasia Beverly Hills, Kat Von D, theBalm, ColourPop) have chosen not to sell their products in-stores in China because of the country’s animal testing requirements, so why can’t Benefit do the same if they claim to be “deeply committed to the elimination of animal testing“?

Cruelty-Free Alternatives:

Here are some cruelty-free makeup brands similar to Benefit, but unlike Benefit, these brands do not test on animals:

What do you think?

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1 Comment
  • Cruelty Free Beauty Bee
    April 8, 2018

    Its a shame Benefit has still not transitioned to a cruelty-free brand! It is great to raise awareness to this and do our parts in supporting the brands who do not test on animals! I just started my own blog on cruelty free product reviews!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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