Is By Terry Cruelty-Free?

By Terry is NOT Cruelty-free. By Terry pays and allows their products to be tested on animals when required by law. By Terry also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

By Terry’s Animal Testing Policy

Upon researching By Terry’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.

So I emailed the brand asking if any of its products or ingredients are tested on animals. Either by the company itself, commissioned to a third party to test on its behalf, or by any of its suppliers. They responded saying,

“By Terry don’t test on animals and is against animal testing. Cosmetics Regulation (EC) No 1223/2009 prohibits animal testing on finished products and alternative methods have been set up in order to replace these tests. BY TERRY complies with this regulation as well as all current law texts in the countries where we export.

We recently made the decision as a brand to enter into the China market due to high consumer demand. We do not wish to exclude our loyal Chinese customers from being able to purchase our products. We are a familial company, not part of a large cosmetic group, and we are working hard to partner with big associations in order to make China change its rules on animal testing.”

Is By Terry Sold in China?

By Terry claims they don’t test on animals, however, they have decided to sell in China where animal testing is mandatory and required by law for most imported cosmetics.

Because of By Terry’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2021.

Although By Terry may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, By Terry refuses to do the same and has decided to put profits before the welfare of animals.

Summary: By Terry is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, By Terry must have their products tested on animals. Therefore I would not consider By Terry to be a cruelty-free brand.

Currently, By Terry is on our List of Brands to Avoid – Animal Tested.

Is By Terry Vegan?

Since we would not consider By Terry to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything By Terry sells or produces to be vegan.

By Terry Cruelty-Free Alternatives

If you’re looking for similar products to By Terry, but from brands that don’t test on animals and are cruelty-free, we recommend trying:

• Tatcha *owned by Unilever – some vegan options
• Jouer – some vegan options
• Josie Maran – some vegan options
• Koh Gen Do – some vegan options
• Chantecaille –some vegan options