Sulwhasoo

Last Updated: May 19, 2021

Is Sulwhasoo Cruelty-Free and Vegan?

Sulwhasoo is a luxury Korean skincare brand but is Sulwhasoo cruelty-free or vegan in 2021?

Ethical Analysis

Is Sulwhasoo cruelty-free or vegan? We’ve got the answers here! Read below for more details on Sulwhasoo’s policies.
Sulwhasoo is NOT Cruelty-Free. Sulwhasoo engages in animal testing by allowing its products to be animal-tested.
Yes, Sulwhasoo sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Sulwhasoo’s products are animal-tested, we wouldn’t consider anything sold or produced by Sulwhasoo to be vegan.

Sulwhasoo

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Is Sulwhasoo cruelty-free?

Sulwhasoo is a luxury Korean skincare brand but is Sulwhasoo cruelty-free or not? I’ve got the answers here!

Is Sulwhasoo Cruelty-Free?

Sulwhasoo is NOT Cruelty-free. Sulwhasoo sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics. As a result, Sulwhasoo pays and allows its products to be tested on animals when required by law.

In addition, Sulwhasoo is owned by Amorepacific Group, a parent company that is also not cruelty-free.

Sulwhasoo Animal Testing Policy

Upon researching Sulwhasoo’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.

So I emailed the brand asking if any of its products or ingredients are tested on animals. Either by the company itself, commissioned to a third party to test on its behalf, or by any of its suppliers. They responded saying,

Thank you for taking the time to contact Sulwhasoo Online. Sulwhasoo products that are sold in North America do NOT undergo animal testing. However, some markets where we sell our products require animal testing by local law. Sulwhasoo is committed to providing products that are free of animal testing and will further enhance our efforts to help develop alternative testing methods to put an end to unnecessary animal testing for cosmetics worldwide.

Policies stating, “markets, where we sell our products, require animal testing by local laws”, usually implies the company is selling its products in mainland China. Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Sulwhasoo Sold in China?

I found out the Sulwhasoo is indeed selling its products in stores in mainland China. Below is a couple of screenshots I took from their Chinese website, clearly showing they have counters and retailers in China selling their cosmetics:

Sulwhasoo sold in China and cannot be considered cruelty-free
Sulwhasoo sold in stores in China and cannot be considered cruelty-free

Because of Sulwhasoo’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetic brands selling in mainland China cannot be considered cruelty-free in 2021.

Although Sulwhasoo may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Sulwhasoo refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Sulwhasoo is NOT Cruelty-Free!

To sum up, by choosing to sell in mainland China, Sulwhasoo must have their products tested on animals. Therefore I would not consider Sulwhasoo to be a cruelty-free brand.

Currently, Sulwhasoo is on our List of Brands to Avoid – Animal Tested.

Is Sulwhasoo Vegan?

Since we would not consider Sulwhasoo to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Sulwhasoo to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Sulwhasoo

Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options that are similar to Sulwhasoo:

or check out our list of Luxury Vegan Skincare Brands!


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