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Redken is NOT Cruelty-Free!
Redken allows its products to be tested on animals when required by law.
In addition, Redken is owned by L’Oreal, a parent corporation that isn’t cruelty-free.
Redken’s Animal Testing Policy
On Redken’s FAQ page, the company states that its parent company, L’Oreal doesn’t test on animals unless regulatory authorities demanded it.
See below for a screenshot of what’s currently stated on Redken’s website:
Based on their statement, we now know that L’Oreal owns Redken. And Redken has the same animal testing policy as L’Oreal where both Redken and L’Oreal state they make an exception to allow their products to be tested on animals if regulatory authorities demanded it.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Redken and L’Oreal state they will allow their products and ingredients to be tested on animals, if the law requires it. For those reasons, Redken is NOT cruelty-free.
Is Redken Cruelty-Free?
To sum up, Redken allows its products to be tested on animals when required by law. Therefore, we would NOT consider Redken to be a cruelty-free brand.
Currently, Redken is on our List of Brands to Avoid – Animal Tested.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Redken allows its products to be tested on animals when required by law, we cannot classify the brand as being cruelty-free.
Is Redken Certified Cruelty-Free?
Redken is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Redken is not certified cruelty-free by a third party, no one is looking into or substantiating Redken’s cruelty-free commitments and claims.
Is Redken Owned By A Non-Cruelty-Free Parent Company?
Yes. Redken is owned by L’Oreal, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to go cruelty-free eventually.
But in this case, Redken is NOT cruelty-free and neither is its parent corporation, L’Oreal.
Is Redken Vegan?
Redken does not claim or market itself to offer any vegan-friendly options. And since Redken engages in animal testing, we wouldn’t consider anything sold or produced by Redken to be vegan any ways.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Redken
Looking to switch to cruelty-free hair products? Here are some cruelty-free brands to check out: