Last Updated: May 18, 2021

Is Avene Cruelty-Free and Vegan?

Eau Thermale Avène offers all types of products for unique and sensitive skin. They are mostly known for their Thermal Spring Water Spray but is Avene cruelty-free or vegan in 2021?

Ethical Analysis

Is Avene cruelty-free or vegan? We’ve got the answers here! Read below for more details on Avene’s policies.
Avene is NOT Cruelty-Free. Avene engages in animal testing by allowing its products to be animal-tested.
Yes, Avene sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Avene’s products are animal-tested, we wouldn’t consider anything sold or produced by Avene to be vegan.


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Is Avene Cruelty-Free?

Eau Thermale Avène offers all types of products for unique and sensitive skin. They are mostly known for their Thermal Spring Water Spray which is also the main ingredient in most of their products. But I wanted to know, is Avene cruelty-free or vegan?

Is Avene Cruelty-Free?

Avene is NOT Cruelty-free. Avene pays and allows their products to be tested on animals when required by law. Avene also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

Avene’s Animal Testing Statement

On their website, Avène claims their products and ingredients are not tested on animals, complying with the EU marketing and sale ban of animal-tested cosmetics. But what the EU animal testing ban doesn’t cover is cosmetics tested on animals, outside of the EU or as part of foreign regulations.

So, Avène failed to mention one important thing on their website’s animal testing policy: They sell their products in China. Under China’s current laws, most imported cosmetics are required by law to be tested on animals.

Below is a screenshot of what’s currently stated on Avene’s company website:

In a recent email response, Avene has stated and confirmed:

“At the moment, Avene does sell it’s products in China. We know that China is updating and improving their laws in regards to testing so we look forward to the changes and implementations they will be making in the next couple of years.” (July 2019)

Avene products are still being sold in mainland China where is it still required that most imported cosmetics be tested on animals.

In a previous email response in 2016, they confirmed that their products are indeed marketed in China and therefore must undergo animal testing as required by China’s laws.

“we market our products in China and tests imposed by local regulations are performed by laboratories accredited by the Chinese authorities. Some of these tests are performed on animals. We do not agree to this practice; however we cannot oppose it.” (Feb 2016)

Avene's Response To Their Animal Testing Policy

Because of Avene’s decision to sell its products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals. That’s why most cosmetics brands selling in mainland China retail stores cannot be considered cruelty-free.

Although Avene may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Avene refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Avene is NOT Cruelty-Free!

By choosing to sell in mainland China, Avene must have their products tested on animals. Therefore I would not consider Avene to be a cruelty-free brand.

Avene is on our List of Brands to Avoid – Animal Tested.

If Avene does not agree with China’s mandatory animal testing requirements as they claim, then they shouldn’t be selling their products in China until those laws are changed.

Although Avène claims that they are working to “persuade Chinese authorities to suspend these tests on animals and to use alternative methods,” I personally don’t trust or feel comfortable supporting or buying from a company that claims to be against animal testing but at the same time, will pay others to test their own products on animals for them.

Is Avene Vegan?

Avene claims their Thermal Spring Water Spray is vegan, however, because we would not consider Avene to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Avene to be vegan.

Below is what’s currently stated on Avene’s website about their vegan product claims:

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Avene:

There are plenty of cruelty-free skincare alternatives to Avene, here are some of my personal cruelty-free recommendations:

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What do you think

15 thoughts on “Avene”

  1. I am/was a fan of Avene. I have a bunch of their products. I honestly didn’t know huge brands like this were testing in animals. Just found out after watching the Safe Ralph movie. I am going through all my products to check if they are cruelty-free or not. For the moment, I will stop buying Avene. Could you share the email address from the company, I would like to let them know that I won’t be buying their products anymore until they stop selling in countries where animal testing is required by law.

  2. Hello,
    How updated is this information in regards the update in May that cosmetics do not need to be tested to be sold in China?

    If I misunderstood this information could you please indicate where I could read more about this subject?

    Thank you 🙏

    1. Hi Dani,

      As of May 1, 2021, some imported general cosmetics can be exempt from animal testing if brands can meet a set of pre-conditions first. But meeting those pre-conditions is not easy and as far as I know, no brand has been approved to export and sell their general cosmetics in China yet. This may change in the coming months as we learn more about China’s requirements and new cosmetic regulations.

      You can find a detailed explanation about these conditions and China’s updated animal testing regulations below:

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