Looking for some 100% vegan makeup? πŸ’„βœ¨We’ve got you covered with this list! ❀️ From affordable drugstore makeup β€” to independent or luxury brands you can get at Sephora or Ulta β€” or if you’re on the hunt for clean & organic vegan makeup β€” there’s something for you in this ULTIMATE + updated list of 100% vegan makeup brands! 🌿 None of these beauty brands test their products or ingredients on animals, anywhere in the world and none of their products contain any animal-derived ingredients or by-products! πŸ™ŒπŸ» Because no animal should have to suffer for the sake of beauty! πŸ°πŸ’— Let us know what are some of your fave vegan makeup brands! ✨

Looking for some 100% vegan...

Current mood. (πŸ“Έ via @ps.ny)

Current mood. (πŸ“Έ via @ps.ny)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ via @wholesomeculture)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ...

Toast to another year of living your BEST cruelty-free & vegan life!πŸ₯‚πŸΎβœ¨
πŸ“Έ via @nicolajanecreative

Toast to another year of...

Everyone can do simple things to make a difference, and every little bit really does count. ~ Stella McCartney (πŸ“Έ via @ecochicpodcast)

Everyone can do simple things...

Animal testing for cosmetics is STILL happening as we go into 2020! πŸ’‰πŸ Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission *require* animal testing for cosmetics or household products. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. (Source: Leaping Bunny)
Therefore it is up to brands and ingredient suppliers to ensure no new animal tests occur during any stage of product development and manufacturing.
Vote with your consumer dollars by choosing to only buy from cruelty-free brands in 2020! ✊🏻 Let’s continue to fight to see a global end to animal testing for cosmetics! ✨
πŸ“Έ via @am_ham23

Animal testing for cosmetics is...

All I want for Christmas... πŸŽ„πŸŽβ„οΈ (via @thepunkybunny)

All I want for Christmas......

Pigs are friends, not food! 🐷 Save animals' lives by keeping these intelligent and social beings off your plate this holiday!✨ There are so many delicious vegan holiday roasts  to choose from now!
🌱 @gardein
🌱 @the_tofurky_company
🌱 @fieldroast
Let us know which ones are your faves! πŸ’•
πŸ“Έ via @sfisherx

Pigs are friends, not food!...

Looking for a stylish vegan winter coat to keep you warm this season? ❄️ Here are some ethical vegan outerwear labels! 🌿 From vegan puffers, parkas, bombers, vests, coats, and jackets for men, women, and kids! πŸ§₯✨
What to look out for in an ethical + vegan winter coat:
❄️ Avoid coats filled with down and animal feathers -- instead, these vegan labels use recycled polyester that are made from used bottles and post-consumer recycled content. They're also warmer, lighter, and more breathable than goose-down!
❄️ Read the label to see if the fur-trim is animal-derived or not. -- Don't just assume it's faux fur, it only takes two seconds to check to be sure!
❄️ Ethically-made -- If the price is too good to be true, it probably is. Support vegan labels that care about the people making their clothes just as much as they do about the animals! Are their workers treated fairly, under safe conditions, and paid a living wage?
❄️ Made to Last -- Avoid shopping for a cheap winter coat just to wear a handful of times and to be replaced next year. Choose quality outerwear made with durable materials that were made to last, and even better, check to see if it comes with a warranty! πŸ‘ŒπŸ»
Do you already have a vegan winter coat? Let us know if it's from one of these brands and/or where you got it from! πŸ’•

Looking for a stylish vegan...

@covergirl just launched their πŸ†• 100% vegan beauty line, Clean Fresh 🌿 The 4-piece collection features a Sheer-Coverage Skin Milk, Cream Blush, Cooling Highlighting Glow Stick and a Lip Oil. Available online at Amazon and Ulta.
Note: CoverGirl is cruelty-free and certified by Leaping Bunny, however, CoverGirl is owned by Coty, a parent corporation that is NOT cruelty-free.
#EasyBreezyBeautiful #COVERGIRLCrueltyFree

@covergirl just launched their πŸ†•...

Does Love Beauty and Planet Test on Animals? (2018)

This post may contain affiliate links.

Is Love Beauty and Planet cruelty-free?


Unclear. Love Beauty and Planet is owned by Unilever, a corporation that continues to test on animals. However Love Beauty and Planet claims their products are not tested on animals and are 100% vegan but no further information was provided.

Not enough information was provided to determine whether Love Beauty and Planet test on animals or not.

Love Beauty and Planet Animal Testing Policy

There is virtually no information about Love Beauty and Planet’s animal testing policy on their website, except for this underwhelming description:

“We also make our products vegan and never test on animals.” (Source: Love Beauty and Planet)

via Love Beauty and Planet

I emailed the company to ask for specifics about their animal testing policy and received the following response:

Love Beauty and Planet inherits the same animal testing policy as their parent company, Unilever.

Unilever is known to be a corporation that continues to test on animals and the part in their animal testing statement that implies they test on animals is this sentence “Where some testing is required by law or currently unavoidable, we aim to minimize the number of animals used.”

In the screenshot above, you’ll also see that when I emailed Love Beauty and Planet, I received Unilever’s animal testing policy with a small snippet in the middle claiming that “Love, Beauty and Planet products are never tested on animals and the ingredients are 100% vegan.” When I pressed for more information about Love Beauty and Planet’s animal testing policy, I never received a response back.

I do not feel confident or comfortable claiming Love Beauty and Planet as being cruelty-free because although none of their products are tested on animals, they weren’t able to comment or clarify whether their ingredients are tested on animals.

It’s also implied that all of Love Beauty and Planet’s products do not contain any animal ingredients however brands can produce and market products that are vegan but not cruelty-free.

Ultimately, Love Beauty and Planet has not provided me with enough information about their ingredients and ingredient suppliers and therefore I am unable to determine whether I would consider them as a cruelty-free brand or not. I am publishing my correspondence with them so that you can make up your own mind about their cruelty-free status.

Cruelty-free Alternatives to Love Beauty and Planet

Looking to switch over to cruelty-free products? Here are some cruelty-free alternatives similar to Love Beauty and Planet:


What do you think?

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  • Sarah
    January 3, 2020


    I am in Shanghai and have seen they stock Love Beauty & Planet at the supermarkets. I understand that China requires animal testing by law but the Love Beauty & Planet bottles here have the bunny logo on them. Therefore I am very confused by their cruelty free statement…

  • Talmorne
    September 2, 2019

    I bought this the other day because it was on sale for 1/3 of the price, I thought I had looked into it thoroughly enough but for some reason I completely missed the fact that it was made by unilever 😰 Had I not already used some of the product I would’ve gone ahead and refunded it but it was already too late! I’m disappointed not only in myself for not seeing the red flags earlier but also in unilever for making claims that their product is certified cruelty-free but with no certified cruelty-free logo!

    • Sarah
      November 15, 2019

      I recently noticed that their shampoo now has the PETA logo on the bottle. PETA’s website also has Love Beauty & Planet (Unilever) listed as CF and vegan…

      • Sarah
        November 16, 2019

        So I did some further digging on PETA’s logo. It doesn’t seem like their logo holds much water, not to me anyway. I really started to wonder how in depth they look and wondered if they were in it for the money. They charge the companies to use their logo and don’t check much of anything. Surprising but not, at the same time.

  • Michele Hammond
    April 14, 2019

    After reading review I’ve decided not to purchase these products due to the animal cruelty issues

  • Bianca Rose
    January 16, 2019

    It really sickens me the way Love Beauty and Planet is being marketed (at least over here) as totally cruelty free.
    It’s just deceitful + I hate to think how many well-meaning shoppers will be duped by their fake image. Veganism is a philosophy, not just a diet.

  • Alisha Fitzgerald
    August 15, 2018

    First off, I wanted to thank you for writing this post. I am saddened to discontinue my use of this product, but know that it is for the greater good that I do. How unfortunate it is that so many companies continue to test on animals, contributing to needless suffering for corporate profit. As much as I had loved using this product, I take more pride in a clean conscious. Let me and other readers alike know of any changes in their policies, please. Thank you for the informative read.

  • Stacey Ann
    July 27, 2018

    I saw these today at Target and I have to say I was almost sold until I saw they are owned by Unilever!! Red flag!! And it says plant-based ingredients! I’m like wtf?! Good product but bad company! No way are they getting my money! Nope! Also beware…Unilever also owns Ben & Jerry’s ice cream…

  • Shelby
    May 16, 2018

    I reached out to Love, Beauty and Planet on instagram and they responded saying they are cruelty-free and do not test on animals. However, they are owned by Unilever so I guess it is up to the person if they don’t buy products that may be cruelty free but are owned by companies that aren’t cruelty free.

    • Vicky Ly
      May 16, 2018

      Hey Shelby,
      Did they say anything about their ingredients and ingredient suppliers? Often times, companies will claim their products are not tested on animals, but their ingredients were tested on animals. Or they’ll claim *we* don’t test on animals, but their ingredient suppliers will test on animals.

      So I’m willing to overlook Love Beauty and Planet’s affiliation with Unilever only if they’re able to clarify and speak directly about their ingredients and ingredient suppliers =)

      • Annie G
        July 2, 2018

        Hi Vicky,

        My take is the same as yours. In fact, on the back of the LBAP package they have a list of ‘Yes’ and ‘No’ (e.g., ‘YES Vegan, NO Dyes’)…and yet they articulate their animal testing policy as ‘YES Not Tested on Animals.’ To me this is a roundabout way to avoid saying ‘NO Animal Testing’ which would be more absolute and inclusive of ingredient testing on animals.

        Bummer, because the products feel and smell lovely!

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Cruelty-Free & Vegan Eyeliners at Sephora
Does Love Beauty and Planet Test on Animals? (2018)