Love Beauty & Planet (Unilever)

Last Updated: May 23, 2021

How Ethical Is Love Beauty & Planet (Unilever)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Love Beauty and Planet's ethics and initiatives.

Ethical Analysis

Is Love Beauty and Planet cruelty-free or vegan? Here’s what we know! Read below for more details on Love Beauty and Planet’s policies.
It is currently unclear whether Love Beauty and Planet is truly cruelty-free. Note that Love Beauty and Planet is also owned by Unilever, a parent company that is NOT cruelty-free.
It is not clear whether Love Beauty and Planet sells its products in mainland China stores.
Because Love Beauty and Planet’s cruelty-free status is unclear, we would not consider any of their products vegan at this time.

About Love Beauty & Planet (Unilever)

Love Beauty and Planet provide nourished hair, glowing skin, and a little love to the planet in every bottle.

Love Beauty & Planet (Unilever)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Love Beauty and Planet cruelty-free?

It is currently unclear whether Love Beauty and Planet is truly cruelty-free. Love Beauty and Planet is owned by Unilever, a corporation that continues to test on animals. However Love Beauty and Planet claims their products are not tested on animals and are 100% vegan but no further information was provided.

Not enough information was provided to determine whether Love Beauty and Planet test on animals or not.

Love Beauty and Planet Animal Testing Policy

There is virtually no information about Love Beauty and Planet’s animal testing policy on their website, except for this underwhelming description:

“We also make our products vegan and never test on animals.” (Source: Love Beauty and Planet)

I emailed the company to ask for specifics about their animal testing policy and received the following response:

Love Beauty and Planet inherits the same animal testing policy as their parent company, Unilever.

Unilever is known to be a corporation that continues to test on animals and the part in their animal testing statement that implies they test on animals is this sentence “Where some testing is required by law or currently unavoidable, we aim to minimize the number of animals used.”

In the screenshot above, you’ll also see that when I emailed Love Beauty and Planet, I received Unilever’s animal testing policy with a small snippet in the middle claiming that “Love, Beauty and Planet products are never tested on animals and the ingredients are 100% vegan.” When I pressed for more information about Love Beauty and Planet’s animal testing policy, I never received a response back.

I do not feel confident or comfortable claiming Love Beauty and Planet as being cruelty-free because although none of their products are tested on animals, they weren’t able to comment or clarify whether their ingredients are tested on animals.

It’s also implied that all of Love Beauty and Planet’s products do not contain any animal ingredients however brands can produce and market products that are vegan but not cruelty-free.

Ultimately, Love Beauty and Planet has not provided me with enough information about their ingredients and ingredient suppliers and therefore I am unable to determine whether I would consider them as a cruelty-free brand or not. I am publishing my correspondence with them so that you can make up your own mind about their cruelty-free status.

Cruelty-free Alternatives to Love Beauty and Planet

Looking to switch over to cruelty-free products? Here are some cruelty-free alternatives similar to Love Beauty and Planet:

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What do you think

13 thoughts on “Love Beauty & Planet (Unilever)”

  1. I bought this the other day because it was on sale for 1/3 of the price, I thought I had looked into it thoroughly enough but for some reason I completely missed the fact that it was made by unilever ???? Had I not already used some of the product I would’ve gone ahead and refunded it but it was already too late! I’m disappointed not only in myself for not seeing the red flags earlier but also in unilever for making claims that their product is certified cruelty-free but with no certified cruelty-free logo!

    1. I recently noticed that their shampoo now has the PETA logo on the bottle. PETA’s website also has Love Beauty & Planet (Unilever) listed as CF and vegan…

      1. So I did some further digging on PETA’s logo. It doesn’t seem like their logo holds much water, not to me anyway. I really started to wonder how in depth they look and wondered if they were in it for the money. They charge the companies to use their logo and don’t check much of anything. Surprising but not, at the same time.

  2. Hi,

    I am in Shanghai and have seen they stock Love Beauty & Planet at the supermarkets. I understand that China requires animal testing by law but the Love Beauty & Planet bottles here have the bunny logo on them. Therefore I am very confused by their cruelty free statement…

  3. I have no clue what companies to trust anymore because there all so deceptive and change their policies on testing on animals so frequently I’m to the point I quit using cosmetics and only buy other products I believe are telling the truth as far as they don’t test on innocent feeling helpless creatures and they are indeed vegan products as well! But then I find out after spending a small fortune on these products that they were lying as well or they went back to testing on innocent feeling helpless creatures again! How do I and my thousands of Facebook vegan friends find out the truth?

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