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Oriflame is a Swedish multi-level marketing company, selling personal care, cosmetics, accessories,
Is Oriflame Cruelty-Free?
Oriflame is NOT Cruelty-free. Oriflame pays and allows their products to be tested on animals when required by law. Also, Oriflame sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
Oriflame Animal Testing Policy
On Oriflame’s website, they claim, “We are committed to marketing products that meet our own social and ethical standards, and those of our customers. Oriflame cares about animal welfare and endangered species and we have high standards for all the materials we source as described in our Responsibility for Animal Welfare.“
And when you click on the link, it leads you to a comprehensive PDF document (see above). In there, I found Oriflame’s animal testing policy.
I encourage you to read through their commitment to animal welfare to learn about Oriflame.
But in this post, we are specifically trying to answer the question, are Oriflame products tested on animals? So I will be focusing on just one part of their policy.
Oriflame claims they don’t conduct or request animal testing of any of its products or ingredients. However, they state “Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market.”
The country they’re talking about here is China. Specifically, mainland China.
Most imported cosmetics sold in stores in mainland China are required by law to be tested on animals.
If they want to sell in China, it is mandatory that Oriflame products be tested on animals first.
Knowing this is a stipulation, Oriflame still chooses to sell in China. As a result, they must “reluctantly” submit their products to be tested on animals.
Is Oriflame Sold in China?
How do I know that Oriflame is selling in China? Below is a screenshot I took from the company’s website, clearly showing they are marketing to customers in China:
Because of Oriflame’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2021.
Although Oriflame may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Oriflame refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Oriflame is NOT Cruelty-Free!
To sum up, by choosing to sell in mainland China, Oriflame must have their products tested on animals. Therefore I would not consider Oriflame to be a cruelty-free brand.
Currently, Oriflame is on our List of Brands to Avoid – Animal Tested.
Is Oriflame Vegan?
Since we would not consider Oriflame to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Oriflame to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Oriflame:
Looking for a cruelty-free option to Oriflame, here are some of our recommendations:
- Pacifica – 100% Vegan
- Acure – 100% Vegan
- Yes To – some vegan options
- ELF Cosmetics – 100% Vegan
- Revolution Beauty – some vegan options