Is Oriflame Cruelty-Free? Oriflame’s Animal Testing Policy

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Oriflame is a Swedish multi-level marketing company, selling personal care, cosmetics, accessories, and dietary supplements. But I wanted to know, is Oriflame cruelty-free?

Is Oriflame Cruelty-Free?

No. Oriflame is not cruelty-free; Oriflame products and/or ingredients are tested on animals when required by law.

Oriflame products are sold in Mainland China, where all imported cosmetics are required by law to be tested on animals.

Oriflame Animal Testing Policy

Oriflame has a lengthy and detailed animal testing statement found on their website.

Oriflame claims they were one of the first to reject animal testing and they continue to stand firmly behind this principle. Oriflame also claims they do not “conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process.”

Oriflame animal testing statement (2019)

This all sounds promising until you read further down their statement, in which Oriflame finally admits that they choose to sell in countries that require animal testing by law (ie. Mainland China).

“However, Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Regulation. This should negate the need for any animal testing and we make every effort to persuade the relevant authorities to accept this data. Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing.

Here’s the thing: I believe Oriflame when they say their products are tested using human volunteers and/or in-vitro (non-animal) test methods. But, and this is a big but, in order for Oriflame to register and sell their products in Mainland China, they must consent and pay the local Chinese officials to test their products and/or their ingredients on animals.

Even though Oriflame has proven the safety and efficacy of their products using non-animal test methods, but when registering and selling their products in China, the local authorities demand all imported cosmetics to be tested on animals.

Oriflame products are registered and sold in China

Because of Oriflame’s decision to want to sell in Mainland China, they negate and jeopardize their “commitment to animal welfare.”

Oriflame has chosen to put profits before the welfare of animals the moment they decided to pursue selling in China, they knew outright that their products are required by law to be tested on animals.

So many beauty and cosmetic brands, like Kat Von D, KORRES, and Perricone MD, have chosen not to sell in Mainland China until they change their animal testing laws, why can’t Oriflame do the same?

What do you think?

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  • Jeanette Harvey
    July 24, 2020

    They are cruelty free.. I have been using their products since 1982 for this reason.
    Oriflame have been accredited by the vegan society and now have the logo on new products. Would they have this if they tested on animals?

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Oriflame Cruelty-Free? Oriflame’s Animal Testing Policy