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(📸 via

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THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

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Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

bunnies are for cuddling, not...

My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
This product is cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
#juicebeauty #farmtobeauty #gifted

My FAVE natural + cruelty-free...

Is Oriflame Cruelty-Free? Oriflame’s Animal Testing Policy (2019)

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Oriflame is a Swedish multi-level marketing company, selling personal care, cosmetics, accessories, and dietary supplements. But I wanted to know, is Oriflame cruelty-free?

Is Oriflame Cruelty-Free?

No. Oriflame is not cruelty-free; Oriflame products and/or ingredients are tested on animals when required by law.

Oriflame products are sold in Mainland China, where all imported cosmetics are required by law to be tested on animals.

Oriflame Animal Testing Policy (2019)

Oriflame has a lengthy and detailed animal testing statement found on their website.

Oriflame claims they were one of the first to reject animal testing and they continue to stand firmly behind this principle. Oriflame also claims they do not “conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process.”

Oriflame animal testing statement (2019)

This all sounds promising until you read further down their statement, in which Oriflame finally admits that they choose to sell in countries that require animal testing by law (ie. Mainland China).

“However, Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Regulation. This should negate the need for any animal testing and we make every effort to persuade the relevant authorities to accept this data. Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing.

Here’s the thing: I believe Oriflame when they say their products are tested using human volunteers and/or in-vitro (non-animal) test methods. But, and this is a big but, in order for Oriflame to register and sell their products in Mainland China, they must consent and pay the local Chinese officials to test their products and/or their ingredients on animals.

Even though Oriflame has proven the safety and efficacy of their products using non-animal test methods, but when registering and selling their products in China, the local authorities demand all imported cosmetics to be tested on animals.

Oriflame products are registered and sold in China

Because of Oriflame’s decision to want to sell in Mainland China, they negate and jeopardize their “commitment to animal welfare.”

Oriflame has chosen to put profits before the welfare of animals the moment they decided to pursue selling in China, they knew outright that their products are required by law to be tested on animals.

So many beauty and cosmetic brands, like Kat Von D, KORRES, and Perricone MD, have chosen not to sell in Mainland China until they change their animal testing laws, why can’t Oriflame do the same?

What do you think?

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1 Comment
  • Vânia Costa
    July 2, 2019

    Hummm. The thing is, oriflame is not sold IN STORES IN CHINA, only by cathalog, wich is different no? I had the ideia that ONLY products sold in STORES needed to be tested on animals, and not those ones that could be sold online or similar. Can you confirm me this please? Thank uuuu <3

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Oriflame Cruelty-Free? Oriflame’s Animal Testing Policy (2019)