Eucerin

Last Updated: May 19, 2021

Is Eucerin Cruelty-Free and Vegan?

Eucerin is known for its emollient face and body moisturizers for dry and itchy skin but is Eucerin cruelty-free and vegan in 2021?

Ethical Analysis

Is Eucerin cruelty-free or vegan? We’ve got the answers here! Read below for more details on Eucerin’s policies.
Eucerin is NOT Cruelty-Free. Eucerin engages in animal testing by allowing its products to be animal-tested.
It’s not clear whether Eucerin sells its products in stores in mainland China. But, the company still states they allow its products to be tested on animals if national laws require it.
Since Eucerin’s products are animal-tested, we wouldn’t consider anything sold or produced by Eucerin to be vegan.

Eucerin

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Eucerin Cruelty-Free?

Eucerin is known for its emollient face and body moisturizers for dry and itchy skin but is Eucerin cruelty-free and vegan in 2021? We’ve got the answers here!

Is Eucerin Cruelty-Free?

Eucerin is NOT cruelty-free. Eucerin is owned by Beiersdorf, a parent corporation that allows its cosmetics and/or ingredients to be tested on animals when the law requires it, such as when selling in China.

Eucerin Animal Testing Policy

Below is a screenshot of what’s currently stated on Eucerin’s official website:

Eucerin Cruelty-Free Claims

Eucerin claims it does not carry out or commission animal testing for cosmetics products or their ingredients. However, they go on to state that “if national laws force Beiersdorf to do so, Beiersdorf must comply with them and, in exceptional cases, perform tests.” And proceed with stating that is the case for cosmetics sold in China.

Note: Beiersdorf owns several brands including Eucerin, Nivea, La Prairie, Coppertone, and more. I also found it interesting that Eucerin’s animal testing statement says Beiersdorf may be forced to perform animal tests if national laws require it. But they don’t explicitly say Eucerin will be required to test on animals. So, it’s assumed here that they have the same policy in regards to animal testing.

Policies referencing China and their animal testing laws usually imply the brand is selling its products in mainland China. That’s because China is one of the few countries that requires most imported cosmetics to be tested on animals.

Is Eucerin Sold in China?

I tried researching to figure out if Eucerin products are indeed sold in stores in mainland China. But I could only find evidence that they sell online via Tmall, which wouldn’t require them to test on animals.

So Eucerin may or may not be selling in China but because Eucerin includes the disclaimer that an exception is made if they’re required by law to perform animal tests gives me reasons to believe Eucerin is not cruelty-free.

The term ‘Cruelty-Free’ is unregulated so it can mean different things to different people.

Here, we define brands as ‘cruelty-free’ when they confirm their products and ingredients aren’t tested on animals including when required by law.

Unfortunately, because Eucerin states they will comply and allow its products to be tested on animals if national laws force them to means that Eucerin does not fit our criteria to be classified as a cruelty-free brand.

Summary: Eucerin is NOT Cruelty-Free!

Eucerin and Beiersdorf is on our List of Brands to Avoid – Animal Tested.

Is Eucerin Vegan?

Since we would not consider Eucerin to be cruelty-free, we also wouldn’t consider anything sold or manufactured by Eucerin to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals, anywhere in the world, and also must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Eucerin:

Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options that are similar to Eucerin:


Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *