Innisfree (Amorepacific)

Last Updated: June 20, 2022

Is Innisfree (Amorepacific) Cruelty-Free and Vegan?

Innisfree is a popular K-Beauty skincare and makeup brand, they're mostly known for using naturally-derived and sustainable ingredients but is Innisfree cruelty-free or vegan in 2022?

Ethical Analysis

Is Innisfree cruelty-free or vegan? We’ve got the answers here! Read below for more details on Innisfree’s policies.
Innisfree is NOT Cruelty-Free. Innisfree engages in animal testing by allowing its products to be animal-tested.

Innisfree is also owned by Amorepacific, a parent corporation that does engage in animal testing.
Yes, Innisfree sells its products in stores in mainland China under conditions where animal testing is still legally required.
Innisfree claims to offer some “vegan” options that are free of animal-derived ingredients, but because Innisfree engages in animal testing, we wouldn’t classify anything sold or produced by Innisfree to be vegan.

Innisfree (Amorepacific)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Innisfree Cruelty-Free?

Innisfree is NOT Cruelty-Free!

Innisfree allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Innisfree is owned by Amorepacific, a parent company that is also not cruelty-free.

Innisfree’s Animal Testing Policy

While researching to learn more about Innisfree’s cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.

So I reached out to Innisfree to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).

And Innisfree responded by saying:

innisfree has declared “a prohibition on unnecessary animal testing of cosmetics”.

In 2008, we voluntarily banned the in-house testing of cosmetics materials and finished products on animals. As of May 1, 2013, we have also banned our partners from animal-testing.

However, experiments on animals may be conducted in some countries to fulfill their regulatory requirements. For instance, the China Food and Drug Administration requires all imported cosmetics, new cosmetic ingredients, and special-use cosmetics to undergo animal testing through appointed organizations. Animal testing is therefore unavoidable to enter the Chinese market, which poses difficulty to all foreign cosmetics brands (including innisfree). Please note, innisfree does not conduct animal testing within the Chinese market, this is conducted by companies within China for the Chinese branch of innisfree

innisfree has taken action in the past and will pursue its efforts to promote change in the regulatory policies of countries that mandate animal testing.

We will continue to research and maintain industrial-educational cooperation in order to develop alternatives to animal-testing, and will strive for the abolition of customary tests on animals and the implementation of alternative testing.

Is Innisfree Sold in China?

Based on their response, it’s great that Innisfree stopped testing on animals in-house, however, they also admit that since they sell their products in China, animal testing is unavoidable.

That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Even if cosmetics have already proven to be safe using non-animal test methods, China’s laws demand most foreign cosmetics to be re-tested in their own labs using animal test subjects.

Innisfree tries to explain and justify their decision as if they are not conducting these animal tests in China, but they’re having other companies do it — for them.

Although Innisfree may not be administering these animal tests themselves, they are paying and consenting Chinese officials to do it for them.

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Innisfree refuses to do the same and therefore cannot be considered cruelty-free.

For those reasons, we would not consider Innisfree to be cruelty-free by our standards.

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Innisfree has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Innisfree) are still required by law to be tested on animals in 2022.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Innisfree refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Innisfree already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Innisfree Certified Cruelty-Free?

Innisfree is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Innisfree is not certified cruelty-free by a third party, no one is looking into or substantiating Innisfree’s cruelty-free commitments and claims.

Is Innisfree Owned By A Non-Cruelty-Free Parent Company?

Yes. Innisfree is owned by Amorepacific, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Innisfree is NOT cruelty-free and neither is its parent corporation, Amorepacific.

Is Innisfree Cruelty-Free?

To sum up, by choosing to sell in mainland China, Innisfree must have its products tested on animals. Therefore, we would NOT consider Innisfree to be a cruelty-free brand.

Currently, Innisfree is on our List of Brands to Avoid – Animal Tested.

Is Innisfree Vegan?

Innisfree claims to offer some “vegan” options that are free of animal-derived ingredients, but because Innisfree engages in animal testing, we wouldn’t classify anything sold or produced by Innisfree to be vegan.

Below is a snippet of the email response I received from Innisfree when I asked if their products are vegan:

“innisfree chooses to use alternative ingredients to animal byproducts in most of our formulas.

innisfree uses only plant-derived glycerin and stearic acid in its formulas.

The collections that are not vegan are the make-up collections, the Canola Honey skincare collection, and the Camellia Hair & Body collections.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Innisfree:

Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options that are similar to Innisfree:

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

0 thoughts on “Innisfree (Amorepacific)”

    1. When determining if a brand is cruelty-free or not, we generally don’t look into whether a brand is cruelty-free in some countries and not in others. We consider it all the same. And we look into whether the brand as a whole supports, funds, or conducts any form of animal testing on their ingredients, products, or formulations, anywhere in the world.

      Because Innisfree chooses to sell in China, they are well aware that they have to submit their products to be tested on animals. Because of this, we wouldn’t consider the entire brand of Innisfree to be cruelty-free.

Leave a Comment

Your email address will not be published. Required fields are marked *