Last Updated: January 17, 2022

How Ethical Is PURITO?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of PURITO's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is PURITO cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on PURITO’s policies.
PURITO is cruelty-free. None of PURITO’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of PURITO’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
PURITO claims its products are packaged in recycled, recyclable, and biodegradable packaging. And they donate a portion of profits to KFEM (Korean Federation For Environmental Movement).
Some PURITO products come in plastic packaging. The brand claims its products are packaged in recycled, recyclable, and biodegradable packaging. But it’s not clear if that includes their bottles, containers, and tubes.


The brand name “PURITO” comes from the compound word formed from the words “purify” and “土(a Chinese character that means “soil”)”. It means safe and purified natural ingredients that come from clean soil.
PRODUCTS: Skincare


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can also find PURITO cruelty-free products on iHerb and Amazon.

PURITO is Cruelty-Free

PURITO has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider PURITO to be Cruelty-Free.

“Korea has banned animal testing for both cosmetics and ingredients on animals since 2018. If we test on animals, it’s literally illegal.”

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But PURITO has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“This is why we are not selling our products in China that animal testing on cosmetics is mandatory.”

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

PURITO is 100% Vegan

PURITO has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“All PURITO products are vegan and cruelty-free. We’re currently working on the vegan certificate!”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *