Batiste (Church & Dwight)

Last Updated: March 1, 2024

How Ethical Is Batiste (Church & Dwight)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Batiste’s ethics and initiatives.

Ethical Analysis

Is Batiste cruelty-free or vegan? We’ve got the answers here! Read below for more details on Batiste’s policies.
Batiste is NOT Cruelty-Free. Batiste engages in animal testing by allowing its products to be animal-tested.

Batiste is also owned by Church & Dwight Co., a parent corporation that does engage in animal testing.
Batiste claims to offer some “vegan” options that are free of animal-derived ingredients, but because Batiste engages in animal testing, we wouldn’t classify anything sold or produced by Batiste to be vegan.

Batiste (Church & Dwight)

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Is Batiste Cruelty-Free?

☠️ Batiste is NOT cruelty-free in 2023. Batiste allows its products to be tested on animals when required by law.

Batiste’s Animal Testing Policy

When asking, does Batiste test on animals? We must look beyond to ensure none of Batiste’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

On Batiste’s website, they claim they do not test on animals unless required by law.

See below for a screenshot of what’s currently stated on Batiste’s website:

I also emailed Batiste to ask them about their animal testing policy. Here is the snippet of the email response I received from Batiste:

Church & Dwight Co., Inc. is fully committed to ensuring and protecting animal welfare. We use only materials already known to be safe. It is our policy not to test on animals, and we also request that suppliers not test any materials or products on animals, unless required by law or regulation.

We take a detailed and deliberate approach to evaluating our ingredients and products for potential toxic effects from expected sources of exposure. If there is a question about a particular potential toxic effect related to an ingredient, we would look for a substitute ingredient, or conduct testing using a validated alternative (i.e., non-animal) test method such as in vitro and clinical safety studies. All products manufactured and distributed in the U.S. are subject to compliance with local and federal regulations which may require animal safety testing for certain ingredients and product categories. When necessary to conduct such tests to comply with law or regulation, we only select highly qualified contract research facilities that fully comply with animal welfare laws.

Based on their response, we now know that Church & Dwight owns Batiste. And Batiste has the same animal testing policy as Church & Dwight, where both state they make an exception to allow their products to be tested on animals if specifically required by law.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals, then they will refuse to sell their products under those conditions.

Unfortunately, Batiste and Church & Dwight state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Batiste is NOT cruelty-free.

Cruelty-Free Policies

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Batiste states it allows its products to be tested on animals when required by law, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Batiste Certified Cruelty-Free?

Batiste is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Batiste is not certified cruelty-free by a third party, no one is substantiating or auditing Batiste’s cruelty-free commitments and claims.

Is Batiste Owned By A Non-Cruelty-Free Parent Company?

Yes. Batiste is owned by Church & Dwight Co., a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Batiste is NOT cruelty-free, and neither is its parent corporation, Church & Dwight.

Does Batiste Test on Animals?

To wrap up, Batiste allows its products to be tested on animals when required by law. Therefore, we would NOT consider Batiste to be a cruelty-free brand.

Currently, Batiste is on our List of Brands to Avoid – Animal Tested.

Is Batiste Vegan?

Batiste is NOT vegan. Batiste claims to offer some “vegan” options that are free of animal-derived ingredients, but Batiste engages in animal testing in some capacity, so we wouldn’t consider any Batiste products vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free & Vegan Alternatives to Batiste:

If you’re looking for a cruelty-free and vegan alternative to Batiste’s dry shampoo, we recommend trying out the following vegan dry shampoo:

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