So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Shiseido’s Animal Testing Policy; Not Cruelty-Free

This post may contain affiliate links.

Shiseido's Animal Testing Policy; Not Cruelty-Free

There is a lot of conflicting information online about Shiseido’s animal testing policy and after contacting the company directly, I can understand why. I’ve received mixed responses from them, leaving me with more questions than answers.

Animal Testing Statement via Email

I reached out to them asking for specifics about their stance on animal testing as I wasn’t able to find any information on their website, and received the following response:

Dear Vicky,

Thank you for the email and interest in Shiseido.

Shiseido does not test its cosmetic products or ingredients on animals except when absolutely mandated by law, or where there are absolutely no alternative methods for guaranteeing product safety. Shiseido’s mission is to provide safe and effective products to customers, and to comply with the cosmetics regulations in force, while understanding and respecting the principles behind animal protection.

For more information on Shiseido’s pioneering achievements in alternative testing methods, please visit: link

Animal Testing Statement via Shiseido’s Website

After clicking the link provided in the email, I finally found Shiseido’s animal testing statements and upon my discovery, I couldn’t help but notice that it takes a lot of clicking around in order to find the details… almost like they’re trying to cover something up.


Shiseido Continues To Sell In China

At this point, it becomes blatantly obvious that Shiseido products are tested on animals in order to sell in China and is not cruelty-free. However this article from Refinery29 states otherwise and implies that Shiseido is pulling their products out of the Chinese market in order to be (somewhat) cruelty-free which is not the case.

I emailed Shiseido asking if their products retail in China and was surprised to read a response from one of their customer service reps saying that Shiseido doesn’t sell their products in China. By this point, I’ve already noticed Shiseido has an online Chinese commerce shop so I responded to that email with the link to the China Shiseido website and demanded a clarification.

Another rep replied this time and said “We do Sell products in China, Yet we do not test on animals.” WHAT DA FUQ?! 

Their inconsistent responses and among other online articles* are misleading consumers into believing Shiseido has stopped testing on animals. Although Shiseido may not be conducting the animal tests themselves, they may hire a third party to tests their products and ingredients on their behalf.

Shiseido is Not Cruelty-Free

As of right now, Shiseido continues to sell in China and this is confirmed with their dedicated website for consumers residing in China and in order to do so, their products and ingredients must be tested on animals = Shiseido is not cruelty-free.

Other online articles misleading consumers to thinking that Shiseido stopped testing on animals

What do you think?

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  • Deby
    February 22, 2020

    Why does China care whether Shiseido test their products on animals? Do you see how these people live and their conditions? A lot of deadly viruses come from China mainly because of their abuse and cruelty of slaughtering these animals. Shiseido should cut their line with this country if they cannot leave out animal testing. Its ridiculous of China, of all country, require animal testing.

  • Jackie johnson
    November 13, 2018

    I am really disappointed to hear Shiseido are not cruelty free. It’s very simple-if they were committed to being cruelty free (clearly not) they would just ‘stop selling in china’.
    Do you know if any cruelty free products that are similar standard to shiseido ??

  • Anne
    June 24, 2017

    Just don’t sell,in China simple

  • Gwen Zilioli
    February 5, 2017

    Putting chemicals and such in animals eyes and on their skin is hurting them Period! These are living creatures! No reason to torture and abuse them! There are plenty of products that work great out there that do not cause harm. Try some other products!

  • Nicole V
    December 11, 2016

    Why does your site include advertising for companies that test on animals? Clinique, Estee Lauder? I’m confused.

    • Vicky Ly
      December 11, 2016

      Yah, it’s annoying how I can’t control which ads show on my website! Ughs. I use Google Adsense and the ads that show up on your web browser are based on your browser history. So although I haven’t seen ads from Clinique or Estee Lauder when I look at my website, but I’ve heard other people have seen them on my site. I hope to go completely ad-free one day but for now, it’s one of the ways helping to keep things running! =)

  • Bob Surancle
    November 4, 2016

    Yes placing these cosmetics on animals BEFORE they touch the skin of humans is so cruel.. give me a break.. they are not killing the animals to perform said tests. Why not do your research before just cutting and pasting the companies own information on the products they produce, especially when you don’t like the way they have described it. I personally have not found any other product that works as well as Shiseido on my skin.. and guess what.. no animals were harmed in the process!

    • Alicia
      March 23, 2019

      Bob, please use the Google feature on either a smartphone or PC to view cosmetic animal testing. It would be more humane to kill these animals than to endure what they do daily.

  • Janette
    April 7, 2016

    Isn’t the world market big enough without selling to China and being forced to continue this barbaric practice, or is the money more important.
    This practice will never end until companies make a stand, I’m sure they won’t go bankrupt without china

    • Vicky Ly
      April 7, 2016

      Exactly!!! Couldn’t have said it better myself, Janette! They’re definitely putting profits before the welfare of animals and it’s irritating how they just don’t come out and admit it!!

  • Allison
    January 5, 2016

    ALL companies are required by law to test on animals in China. Shiseido has attempted to eliminate testing in all other instances since 2013, but can’t do much when selling in China.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

What Makes A Product Cruelty-Free?
Shiseido’s Animal Testing Policy; Not Cruelty-Free