Shiseido’s Animal Testing Policy; Not Cruelty-Free

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Shiseido's Animal Testing Policy; Not Cruelty-Free

There is a lot of conflicting information online about Shiseido’s animal testing policy and after contacting the company directly, I can understand why. I’ve received mixed responses from them, leaving me with more questions than answers.

Animal Testing Statement via Email

I reached out to them asking for specifics about their stance on animal testing as I wasn’t able to find any information on their website, and received the following response:

Dear Vicky,

Thank you for the email and interest in Shiseido.

Shiseido does not test its cosmetic products or ingredients on animals except when absolutely mandated by law, or where there are absolutely no alternative methods for guaranteeing product safety. Shiseido’s mission is to provide safe and effective products to customers, and to comply with the cosmetics regulations in force, while understanding and respecting the principles behind animal protection.

For more information on Shiseido’s pioneering achievements in alternative testing methods, please visit: link

Animal Testing Statement via Shiseido’s Website

After clicking the link provided in the email, I finally found Shiseido’s animal testing statements and upon my discovery, I couldn’t help but notice that it takes a lot of clicking around in order to find the details… almost like they’re trying to cover something up.


Shiseido Continues To Sell In China

At this point, it becomes blatantly obvious that Shiseido products are tested on animals in order to sell in China and is not cruelty-free. However this article from Refinery29 states otherwise and implies that Shiseido is pulling their products out of the Chinese market in order to be (somewhat) cruelty-free which is not the case.

I emailed Shiseido asking if their products retail in China and was surprised to read a response from one of their customer service reps saying that Shiseido doesn’t sell their products in China. By this point, I’ve already noticed Shiseido has an online Chinese commerce shop so I responded to that email with the link to the China Shiseido website and demanded a clarification.

Another rep replied this time and said “We do Sell products in China, Yet we do not test on animals.” WHAT DA FUQ?! 

Their inconsistent responses and among other online articles* are misleading consumers into believing Shiseido has stopped testing on animals. Although Shiseido may not be conducting the animal tests themselves, they may hire a third party to tests their products and ingredients on their behalf.

Shiseido is Not Cruelty-Free

As of right now, Shiseido continues to sell in China and this is confirmed with their dedicated website for consumers residing in China and in order to do so, their products and ingredients must be tested on animals = Shiseido is not cruelty-free.

Other online articles misleading consumers to thinking that Shiseido stopped testing on animals

What do you think?

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  • Deby
    February 22, 2020

    Why does China care whether Shiseido test their products on animals? Do you see how these people live and their conditions? A lot of deadly viruses come from China mainly because of their abuse and cruelty of slaughtering these animals. Shiseido should cut their line with this country if they cannot leave out animal testing. Its ridiculous of China, of all country, require animal testing.

  • Jackie johnson
    November 13, 2018

    I am really disappointed to hear Shiseido are not cruelty free. It’s very simple-if they were committed to being cruelty free (clearly not) they would just ‘stop selling in china’.
    Do you know if any cruelty free products that are similar standard to shiseido ??

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

What Makes A Product Cruelty-Free?
Shiseido’s Animal Testing Policy; Not Cruelty-Free