Gold Bond

Last Updated: September 13, 2022

Is Gold Bond Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Gold Bond's ethics and initiatives.

Ethical Analysis

Is Gold Bond cruelty-free or vegan? Here’s what we know! Read below for more details on Gold Bond’s policies.
It is currently unclear whether Gold Bond is truly cruelty-free.
Gold Bond does not sell its products in stores in mainland China.
Gold Bond does not claim or market itself to offer any vegan-friendly options. And since Gold Bond’s cruelty-free status is unclear, we would not consider any of their products to be vegan anyways.

Gold Bond

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Gold Bond’s Cruelty-Free Status is Unclear

We are unable to classify Gold Bond as being truly cruelty-free or animal-tested. Therefore, Gold Bond is listed as Grey AreaBrands with Unclear Policies.

Gold Bond’s Animal Testing Policy

While researching to learn more about Gold Bond’s cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.

So I reached out to Gold Bond to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).

And Gold Bond responded by saying:

“No animal testing is done on Gold Bond products […] While we utilize ingredients that have been in use in the personal care industry for many years, we do not have information as to whether the materials were tested on animals at some point in the past.”

Based on Gold Bond’s response, they claim their products are not tested on animals. However, animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself.

This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Gold Bond also states in their response that they do not have information as to whether the materials they use were tested on animals at some point in the past.

Although some cosmetics and personal care ingredients may have been tested on animals in the past, truly cruelty-free companies ensure no new animal tests were conducted by their suppliers or by the company itself.

Unfortunately, Gold Bond does not state they have done this. Gold Bond state they are unsure whether the materials they use were tested on animals or not. Therefore, we are unable to classify Gold Bond as being a truly cruelty-free brand at this time.

As a result, Gold Bond is listed in our Grey Area List – Brands with Unclear Policies.

Is Gold Bond Sold in China?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

However, Gold Bond has confirmed they do not sell their products in retail stores in mainland China; therefore, China’s animal testing requirements do not apply to Gold Bond products.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Gold Bond does not verify with all of their ingredient suppliers that they do not test on animals, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Gold Bond is Not Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Gold Bond, they do not claim to offer any vegan products.

The following is a snippet of the email response I received from Gold Bond when I asked if any of their products are vegan:

“Since there currently is no set definition of what vegan means for cosmetics, we do not at present have a response to this question.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

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