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Bobbi Brown is NOT Cruelty-Free!
Bobbi Brown allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.
In addition, Bobbi Brown is owned by Estee Lauder, a parent company that is also not cruelty-free.
Bobbi Brown’s Animal Testing Policy
On Bobbi Brown’s website, they claim they do not test their products or ingredients on animals, except where required by law.
See below for a screenshot of what’s currently stated on Bobbi Brown’s website:
Policies stating, “except where required by law,” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.
Is Bobbi Brown Sold in China?
In my research, I discovered that Bobbi Brown products are indeed sold in stores in mainland China.
Below is a screenshot of Bobbi Brown’s store locator showing results in mainland China:
But Doesn’t China No Longer Tests on Animals?
Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Bobbi Brown has taken this route.
Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.
As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.
Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Bobbi Brown) are still required by law to be tested on animals in 2022.
Because Bobbi Brown has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.
Although Bobbi Brown may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.
For those reasons, we would not consider Bobbi Brown to be cruelty-free by our standards.
Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Bobbi Brown refuses to do the same and therefore cannot be considered cruelty-free.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Bobbi Brown already does not meet the last two, we cannot classify the brand as being cruelty-free.
Is Bobbi Brown Certified Cruelty-Free?
Bobbi Brown is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Bobbi Brown is not certified cruelty-free by a third party, no one is looking into or substantiating Bobbi Brown’s cruelty-free commitments and claims.
Is Bobbi Brown Owned By A Non-Cruelty-Free Parent Company?
Yes. Bobbi Brown is owned by Estee Lauder, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Bobbi Brown is NOT cruelty-free and neither is its parent corporation, Estee Lauder.
Is Bobbi Brown Cruelty-Free?
To sum up, by choosing to sell in mainland China, Bobbi Brown must have its products tested on animals. Therefore, we would NOT consider Bobbi Brown to be a cruelty-free brand.
Currently, Bobbi Brown is on our List of Brands to Avoid – Animal Tested.
Is Bobbi Brown Vegan?
Bobbi Brown does not claim or market itself to offer any vegan-friendly options. And since Bobbi Brown engages in animal testing, we wouldn’t consider anything sold or produced by Bobbi Brown to be vegan anyways.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
I also noticed Sephora listing some of Bobbi Brown products in their “Vegan Skincare” category but note that Bobbi Brown is NOT cruelty-free. Bobbi Brown products are tested on animals.
I’m assuming Sephora is labeling products as “vegan” when they’re formulated without any animal ingredients or by-products. But “Vegan” Cosmetics should also consider whether the products or its ingredients were tested on animals, anywhere in the world.
Cruelty-Free Alternatives to Bobbi Brown:
Looking for a cruelty-free alternative to Bobbi Brown? We recommend the following cruelty-free makeup brands:
- Hourglass *owned by Unilever – some vegan options
- COVER FX – 100% Vegan
- Urban Decay *owned by L’Oreal – some vegan options
and check out our list of high-end cruelty-free makeup brands!