Bobbi Brown

Last Updated: May 21, 2021

Is Bobbi Brown Cruelty-Free and Vegan?

Bobbi Brown Cosmetics is a luxury makeup brand created by an American professional makeup artist, but is Bobbi Brown cruelty-free?

Ethical Analysis

Is Bobbi Brown cruelty-free or vegan? We’ve got the answers here! Read below for more details on Bobbi Brown’s policies
Bobbi Brown is NOT Cruelty-Free. Bobbi Brown engages in animal testing by allowing its products to be animal-tested.
Yes, Bobbi Brown sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Bobbi Brown’s products are animal-tested, we wouldn’t consider anything sold or produced by Bobbi Brown to be vegan.

Bobbi Brown

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Bobbi Brown Cruelty-Free?

Bobbi Brown Cosmetics is a luxury makeup brand created by an American professional makeup artist, but is Bobbi Brown cruelty-free?

Is Bobbi Brown Cruelty-Free?

Bobbi Brown is NOT Cruelty-free. Bobbi Brown pays and allows their products to be tested on animals when required by law. Bobbi Brown also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

In addition, Bobbi Brown is owned by Estee Lauder, a parent company that is also not cruelty-free.

Bobbi Brown Animal Testing Policy

Bobbi Brown states on their website that they do not test their products or ingredients on animals, or ask others to test on their behalf, except where required by law.

Below is a screenshot of what is currently stated on Bobbi Brown’s website about their animal testing policy:

Bobbi Brown Cruelty-Free Claims
Bobbi Brown Animal Testing Policy

The general disclaimer, “except where required by law” usually implies that cosmetic companies are selling their products in China where animal testing is required by law for most imported cosmetics.

So, is Bobbi Brown cosmetics sold in China?

Is Bobbi Brown Sold in China?

In my research, I discovered that Bobbi Brown products are indeed sold in-stores in mainland China and therefore Bobbi Brown products are required to be tested on animals by the Chinese government.

Below is a screenshot I took from Bobbi Brown’s Chinese website, clearly showing several stores in mainland China carrying Bobbi Brown Cosmetics:

Bobbi Brown Sold in China - Cannot be Cruelty-Free
Bobbi Brown products sold in-stores in mainland China

Because of Bobbi Brown’s decision to sell their products in-stores in mainland China, they must consent and pay the Chinese government to test their products on animals.

Although Bobbi Brown may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.

Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Bobbi Brown Cosmetics refuses to do the same and has decided to put profits before the welfare of animals.

Summary: Bobbi Brown is NOT Cruelty-Free!

By choosing to sell in mainland China, Bobbi Brown must have their products tested on animals. Therefore I would not consider Bobbi Brown to be a cruelty-free brand.

Bobbi Brown is on our List of Brands to Avoid – Animal Tested.

Is Bobbi Brown Vegan?

Since we would not consider Bobbi Brown to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Bobbi Brown to be vegan.

I also noticed Sephora listing some of Bobbi Brown products in their “Vegan Skincare” category but note that Bobbi Brown is NOT cruelty-free. Bobbi Brown products are tested on animals.

I’m assuming Sephora is labeling products as “vegan” when they’re formulated without any animal ingredients or by-products. But “Vegan” Cosmetics should also consider whether the products or its ingredients were tested on animals, anywhere in the world.

Cruelty-Free Alternatives:

Looking for a cruelty-free alternative to Bobbi Brown? We recommend the following cruelty-free makeup brands:

and check out our list of high-end cruelty-free makeup brands!


Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

0 thoughts on “Bobbi Brown”

  1. Well, that does it for me! After all these years of using Bobbi Brown, I must quit. No animal cruelty for me, and such double talk!!

Leave a Comment

Your email address will not be published. Required fields are marked *