MISSHA

Last Updated: May 19, 2021

Is MISSHA Cruelty-Free and Vegan?

MISSHA offers a range of affordable K-Beauty skincare products but is MISSHA cruelty-free or vegan in 2021?

Ethical Analysis

Is MISSHA cruelty-free or vegan? We’ve got the answers here! Read below for more details on MISSHA’s policies.
MISSHA is NOT Cruelty-Free. MISSHA engages in animal testing by allowing its products to be animal-tested.
Yes, MISSHA sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since MISSHA’s products are animal-tested, we wouldn’t consider anything sold or produced by MISSHA to be vegan.

MISSHA

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Is MISSHA Cruelty-Free?

MISSHA offers a range of affordable K-Beauty skincare products but is MISSHA cruelty-free?

Is MISSHA Cruelty-Free?

MISSHA is NOT Cruelty-free. Some of MISSHA’s products are tested on animals. MISSHA also sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.

MISSHA Animal Testing Policy

Upon researching MISSHA’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.

So I emailed the brand asking if any of their products, ingredients, or formulations are tested on animals by the company itself or commissioned to a third party to test on their behalf, or by any of their suppliers. They responded saying,

Thank you for contacting Missha US. Some of our products are and are not animals tested. Can you tell me if you are looking into certain products?

Well, this is an absolute first! I’ve been investigating companies’ cruelty-free status since 2014 and never once did a company responded back openly admitting that their products ARE tested on animals, like the way MISSHA has done.

MISSHA admits only some of their products are animal-tested and some are not. But when verifying a brand’s cruelty-free status, we look at the overall brand itself and whether they conduct, commission, or condone any form of animal testing on their finished products or ingredients.

Read Also: How We Verify Brand’s Cruelty-Free Status

So the fact that MISSHA admits that some of their products are tested on animals, whether that is 1% or 99% of their product line, we would not consider the MISSHA brand to be cruelty-free.

Is MISSHA Sold in China?

I also looked into whether MISSHA was selling their products in mainland China where most imported cosmetics are required by law to be tested on animals.

I discovered that MISSHA is indeed selling in stores in mainland China.

Below is a couple of screenshots I took from MISSHA’s Chinese website clearly showing they have stores in mainland China selling their products:

Missha sold in China - NOT Cruelty-Free!
Missha sold in China - NOT Cruelty-Free!

Summary: MISSHA is NOT Cruelty-Free!

MISSHA admits some of their products are tested on animals. Also, by choosing to sell in mainland China, MISSHA must have their products tested on animals. Therefore I would not consider MISSHA to be a cruelty-free brand.

MISSHA is on our List of Brands to Avoid – Animal Tested.

Is MISSHA Vegan?

Since we would not consider MISSHA to be cruelty-free as some of their products are tested on animals, we also wouldn’t consider anything sold or manufactured by MISSHA to be vegan.

Cruelty-Free Alternatives to MISSHA

Looking to switch to cruelty-free brands? Here are some cruelty-free and vegan-friendly options that are similar to MISSHA:

or check out our guide to affordable cruelty-free & vegan skincare products!


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What do you think

0 thoughts on “MISSHA”

  1. Huge what the hell moment for me! I was researching L’Occitane’s cruelty-free status in 2021 after China reduced the number of cosmetics they test, all happy and relaxed after a Missha face mask. They have “against animal testing” printed on the mask package, so I remembered it’s time to check up the brands. Alas for me! Missha was in the wrong section and “Some of our products are and are not animals tested” is a phrase to remember! What and where do they test? Do these freaks test their cosmetics in the US? Either way, I won’t even look at Missha anymore

    1. I just remembered to check this matter turns out this… A huge disappointment for myself for not checking earlier cus i just bought the product. Missha can do better tho

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