So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Is L’Oreal Cruelty-Free in 2019? | L’Oreal Paris Animal Testing Policy

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Is L'Oreal Cruelty-free in 2019?
Is L’Oreal Cruelty-free in 2019?

L’Oreal Paris is a consumer brand division of the parent company, L’Oreal Group but is L’Oreal Paris Cruelty-Free in 2019?

Is L’Oreal Cruelty-Free?

L’Oreal Paris is not cruelty-free in 2019; L’Oreal Paris is sold in mainland China where animal testing is required by law for all imported cosmetics.

L’Oreal Paris is a subsidiary brand of the L’Oreal Group, a parent corporation that tests on animals when required by law in 2019.

L’Oreal Paris Animal Testing Policy (2019)

L’Oreal Paris states on its website, “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule. Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China.”

Below is a screenshot of what is currently stated on L’Oreal Paris’ website:

L'Oreal Paris Animal Testing Policy (2019)
L’Oreal Paris Animal Testing Policy (2019)

L’Oreal Paris and L’Oreal Group share the same animal testing policy where any of their products that are sold in China are tested on animals by the Chinese government.

L’Oreal claims that they no longer test their ingredients or animals and although they may not be conducting the animal tests themselves, they are knowingly paying and consenting the Chinese authorities to test their products/ingredients on animals, in order to sell in their country.

L’Oreal Paris Sold in China?

L’oreal Paris is indeed sold in China, below is a screenshot taken from L’Oreal Paris’ China website:

L'Oreal Paris sold in China; required to test on animals in 2019
L’Oreal Paris sold in China; required to test on animals in 2019

Some would argue that since L’Oreal has in the past and continues to contribute to the research and development of non-animal testing methods, in which some are currently being used and adopted in China, that we should continue to support and buy from L’Oreal if we want to work to see a global end to animal testing for cosmetics.

However, I personally do not feel comfortable supporting a brand that knowingly agrees and pays to have their products tested on animals. At the end of the day, if we’re asking the question, Is L’Oreal Paris cruelty-free? and Are L’Oreal Paris products tested on animals, anywhere in the world?

The answer is: L’Oreal is not cruelty-free because their products are sold in China and are required by law to be tested on animals by the Chinese government.

Is L’Oreal Vegan?

L’Oreal claims some of their products are “100% Vegan” however since L’Oreal tests on animals when required by law in 2019, we would not consider anything produced from L’oreal Paris to be considered vegan.

L’Oreal claims their Ever Pure hair products are 100% vegan, but L’Oreal is not cruelty-free.
L’Oreal claims their Ever Pure hair products are 100% vegan, but L’Oreal is not cruelty-free.

Cruelty-Free Alternatives:

Looking for cruelty-free alternative to L’Oreal Paris? We recommend the following cruelty-free makeup brands:

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is L’Oreal Cruelty-Free in 2019? | L’Oreal Paris Animal Testing Policy