Is L’Oreal Cruelty-Free? | L’Oreal Paris Animal Testing Policy

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Is L'Oreal Cruelty-free in 2019?
Is L’Oreal Cruelty-free in 2019?

L’Oreal Paris is a consumer brand division of the parent company, L’Oreal Group but is L’Oreal Paris Cruelty-Free?

Is L’Oreal Cruelty-Free?

L’Oreal Paris is not cruelty-free; L’Oreal Paris is sold in mainland China where animal testing is required by law for all imported cosmetics.

L’Oreal Paris is a subsidiary brand of the L’Oreal Group, a parent corporation that tests on animals when required by law.

L’Oreal Paris Animal Testing Policy

L’Oreal Paris states on its website, “Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exception to this rule. Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China.”

Below is a screenshot of what is currently stated on L’Oreal Paris’ website:

L'Oreal Paris Animal Testing Policy (2019)
L’Oreal Paris Animal Testing Policy

L’Oreal Paris and L’Oreal Group share the same animal testing policy where any of their products that are sold in China are tested on animals by the Chinese government.

L’Oreal claims that they no longer test their ingredients or animals and although they may not be conducting the animal tests themselves, they are knowingly paying and consenting the Chinese authorities to test their products/ingredients on animals, in order to sell in their country.

L’Oreal Paris Sold in China?

L’oreal Paris is indeed sold in China, below is a screenshot taken from L’Oreal Paris’ China website:

L'Oreal Paris sold in China; required to test on animals in 2019
L’Oreal Paris sold in China; required to test on animals in 2019

Some would argue that since L’Oreal has in the past and continues to contribute to the research and development of non-animal testing methods, in which some are currently being used and adopted in China, that we should continue to support and buy from L’Oreal if we want to work to see a global end to animal testing for cosmetics.

However, I personally do not feel comfortable supporting a brand that knowingly agrees and pays to have their products tested on animals. At the end of the day, if we’re asking the question, Is L’Oreal Paris cruelty-free? and Are L’Oreal Paris products tested on animals, anywhere in the world?

The answer is: L’Oreal is not cruelty-free because their products are sold in China and are required by law to be tested on animals by the Chinese government.

Is L’Oreal Vegan?

L’Oreal claims some of their products are “100% Vegan” however since L’Oreal tests on animals when required by law, we would not consider anything produced from L’oreal Paris to be considered vegan.

L’Oreal claims their Ever Pure hair products are 100% vegan, but L’Oreal is not cruelty-free.
L’Oreal claims their Ever Pure hair products are 100% vegan, but L’Oreal is not cruelty-free.

Cruelty-Free Alternatives:

Looking for cruelty-free alternative to L’Oreal Paris? We recommend the following cruelty-free makeup brands:

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