Swiffer (P&G)

Last Updated: March 19, 2023

How Ethical Is Swiffer (P&G)?

Swiffer is NOT cruelty-free in 2023. Swiffer allows its products to be tested on animals when required by law. We also wouldn’t consider any Swiffer products vegan at this time.

Ethical Analysis

Is Swiffer cruelty-free or vegan? We’ve got the answers here! Read below to learn more about Swiffer’s policies.
Swiffer is NOT Cruelty-Free. Swiffer engages in animal testing by allowing its products to be animal-tested.
Swiffer does not claim or market itself to offer any vegan-friendly options. And since Swiffer engages in animal testing in some capacity, we wouldn’t consider any Swiffer products vegan anyways.

Swiffer (P&G)

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Is Swiffer Cruelty-Free?

☠️ Swiffer is NOT cruelty-free in 2023. Swiffer allows its products to be tested on animals when required by law.

Swiffer’s Animal Testing Policy

When asking, does Swiffer test on animals? We must look beyond to ensure none of Swiffer’s ingredients or suppliers test on animals. And they don’t allow their products or ingredients to be tested on animals when required by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

However, I couldn’t find Swiffer’s animal testing statement anywhere on its website.

So I reached out to Swiffer to ask for more information. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients on animals, including when required by law.

And Swiffer responded by saying,

“We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete. We are a proud supporter of #BeCrueltyFree. We have invested more than $470 million in developing non-animal testing methods and have advocated for their approval by policy makers around the world. Today, we use more than 50 non-animal alternatives, half of which were invented or co-invented by P&G. We will continue working with partners like the Humane Society International and the People for Ethical Treatment of Animals (PETA) to promote the development of new alternatives and advocate for their public use and adoption to eliminate animal testing.”

Based on their response, Swiffer states it makes an exception to allow its products to be tested on animals when required by law.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals, then they will refuse to sell their products under those conditions.

For example, some imported products sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.

Unfortunately, Swiffer allows its products and ingredients to be tested on animals when the law requires it. For those reasons, Swiffer is NOT cruelty-free.

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Is Swiffer Certified Cruelty-Free?

Swiffer is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Swiffer is not certified cruelty-free by a third party, no one is substantiating or auditing Swiffer’s cruelty-free commitments and claims.

Is Swiffer Owned By A Non-Cruelty-Free Parent Company?

Yes. Swiffer is owned by P&G, a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Swiffer is NOT cruelty-free, and neither is its parent corporation, Procter & Gamble.

Does Swiffer Test on Animals?

To wrap up, Swiffer allows its products to be tested on animals when required by law. Therefore, we would NOT consider Swiffer to be a cruelty-free brand.

Currently, Swiffer is on our List of Brands to Avoid – Animal Tested.

Is Swiffer Vegan?

Swiffer is NOT vegan. Swiffer does not claim or market itself to offer any vegan-friendly options. And since Swiffer engages in animal testing in some capacity, we wouldn’t consider any Swiffer products vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Swiffer

Looking to switch to cruelty-free cleaning products? Here are some cruelty-free brands to check out:

And check out our Guide to Cruelty-Free Cleaning Brands!

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