Is Woolite Cruelty-Free?

☠️ Woolite is NOT cruelty-free in 2023. Woolite allows its products to be tested on animals when required by law.

Woolite’s Animal Testing Policy

When asking, does Woolite test on animals? We must look beyond to ensure none of Woolite’s ingredients or suppliers test on animals. And they don’t allow their products or ingredients to be tested on animals when required by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on its website.

However, I couldn’t find Woolite’s animal testing statement anywhere on its website.

So I reached out to Woolite to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients on animals, including when required by law.

Woolite responded back saying,

“We do not conduct or commission animal tests on ingredients or finished products, nor request our suppliers to do this unless there is a legal requirement or a safety concern for which there is no alternative method. Please check our Global Animal Testing Policy here to learn more: https://www.reckitt.com/media/5833/rb-animal-testing-policy-2019.pdf”

Based on Woolite’s response, the brand states it makes an exception to allow its products to be tested on animals if specifically required by law.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

For example, some imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no-animal testing policy.

Unfortunately, Woolite states it will allow its products and ingredients to be tested on animals if the law requires it. For those reasons, Woolite is NOT cruelty-free.

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Is Woolite Certified Cruelty-Free?

Woolite is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Woolite is not certified cruelty-free by a third party, no one is substantiating or auditing Woolite’s cruelty-free commitments and claims.

Is Woolite Owned By A Non-Cruelty-Free Parent Company?

Yes. Woolite is owned by Reckitt, a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Woolite is NOT cruelty-free, and neither is its parent corporation, Reckitt.

Does Woolite Test on Animals?

To wrap up, Woolite allows its products to be tested on animals when required by law. Therefore, we would NOT consider Woolite to be a cruelty-free brand.

Currently, Woolite is on our List of Brands to Avoid – Animal Tested.

Is Woolite Vegan?

❌ Woolite is NOT vegan. Woolite does not claim or market itself to offer any vegan-friendly options. And since Woolite engages in animal testing in some capacity, we wouldn’t consider any Woolite products vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Woolite

Looking to switch to cruelty-free products? Here are some cruelty-free brands to check out:

• Puracy
• Mrs. Meyers *owned by SC Johnson
• Method *owned by SC Johnson
• Seventh Generation *owned by Unilever
• ECOS

And check out our Guide to Cruelty-Free Laundry Products!