Viktor & Rolf (L’Oreal)

Last Updated: April 6, 2023

How Ethical Is Viktor & Rolf (L’Oreal)?

Viktor & Rolf is NOT cruelty-free in 2023. Viktor & Rolf has the same animal testing policy as its parent company, L'Oreal, where both state they allow their products to be tested on animals when required by law. We also wouldn’t consider any Viktor & Rolf's products vegan at this time.

Ethical Analysis

Is Viktor & Rolf cruelty-free or vegan? We’ve got the answers here! Read below to learn more about Viktor & Rolf’s policies.
Viktor & Rolf is NOT Cruelty-Free. Viktor & Rolf engages in animal testing by allowing its products to be animal-tested.
Viktor & Rolf claims to offer some “vegan” options that are free of animal-derived ingredients, but Viktor & Rolf engages in animal testing in some capacity, so we wouldn’t consider any Viktor & Rolf products vegan at this time.

Viktor & Rolf (L’Oreal)

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Is Viktor & Rolf Cruelty-Free?

☠️ Viktor & Rolf is NOT cruelty-free in 2023. Viktor & Rolf allows its products to be tested on animals when required by law.

Viktor & Rolf’s Animal Testing Policy

When asking, does Viktor & Rolf test on animals? We must look beyond to ensure none of Viktor & Rolf’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

On Viktor & Rolf’s website, it states its parent company, L’Oreal’s animal testing policy. Where L’Oreal claims it does not test on animals, however, “certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China.”

See below for a screenshot of what’s currently stated on Viktor & Rolf’s website:

Based on their statement, Viktor&Rolf has the same animal testing policy as L’Oreal where both state they make an exception to allow their products to be tested on animals when certain health authorities require it.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

Unfortunately, L’Oreal and Viktor & Rolf state they will allow their products to be tested on animals if the law requires it. For those reasons, Viktor & Rolf is NOT cruelty-free.

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Cruelty-Free Policies

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Viktor and Rolf allows its products to be tested on animals when required by law, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Viktor & Rolf Certified Cruelty-Free?

Viktor & Rolf is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Viktor & Rolf is not certified cruelty-free by a third party, no one is substantiating or auditing Viktor & Rolf’s cruelty-free commitments and claims.

Is Viktor & Rolf Owned By A Non-Cruelty-Free Parent Company?

Yes. Viktor & Rolf is owned by L’Oreal, a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Viktor & Rolf is NOT cruelty-free, and neither is its parent corporation, L’Oreal.

Does Viktor & Rolf Test on Animals?

To wrap up, Viktor & Rolf allows its products to be tested on animals when required by law. Therefore, we would NOT consider Viktor & Rolf to be a cruelty-free brand.

Currently, Viktor & Rolf is on our List of Brands to Avoid – Animal Tested.

Is Viktor & Rolf Vegan?

Viktor & Rolf is NOT vegan. Viktor & Rolf claims to offer some “vegan” options that are free of animal-derived ingredients, but Viktor & Rolf engages in animal testing in some capacity, so we wouldn’t consider any Viktor & Rolf products vegan at this time.

Cruelty-Free Alternatives to Viktor & Rolf

Looking to switch to cruelty-free fragrance products? Check out our list of Cruelty-Free & Vegan Perfumes at Sephora!

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