I’m Meme (MBX)

Last Updated: March 1, 2024

How Ethical Is I’m Meme (MBX)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of I'm Meme’s ethics and initiatives.

Ethical Analysis

Is I’m Meme cruelty-free or vegan? We’ve got the answers here! Read below to learn more about I’m Meme’s policies.
I’m Meme is NOT Cruelty-Free. I’m Meme engages in animal testing by allowing its products to be animal-tested.
Yes, I’m Meme sells its products in stores in mainland China under conditions where animal testing is still legally required.
I’m Meme claims to offer some “vegan” options that are free of animal-derived ingredients, but because I’m Meme engages in animal testing, we wouldn’t classify anything sold or produced by I’m Meme to be vegan.

I’m Meme (MBX)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

I’m Meme is NOT Cruelty-Free!

I’m Meme allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

I’m Meme’s Animal Testing Policy

I’m Meme is owned by MBX and when I emailed MBX to ask them about their animal testing policy, they responded by saying,

Thank you for your question. At MBX, the health and safety of our customers has always been our top priority. It is also very important to us that we support the safety and protection of animals.

MBX does not test any of our products on animals and does not own any animal testing facilities.

Since we love our fans and never want to exclude them anywhere, I’M Meme and Pony Effect products are sold globally, including China. Some customers have expressed their concern regarding animal testing in China since China requires all imported cosmetic products to be tested by the Chinese government in certified laboratories to demonstrate product safety before allowing them to be available for sale.

Please note, however, that Kaja and I Dew Care have never been marketed in China, which means these brands have never been tested on animals by any authorities, even by the Chinese government.”

Based on the response I received from MBX, the company admits to selling I’m Meme products in China and allowing the Chinese government to test their products on animals.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

Unfortunately, MBX and I’m Meme state they allow their products and ingredients to be tested on animals when selling in China. For those reasons, I’m Meme is NOT cruelty-free.

Is I’m Meme Sold in China?

I’m Meme confirmed their products are indeed sold in stores in mainland China.

But Doesn’t China No Longer Test on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that I’m Meme has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like I’m Meme) are still required by law to be tested on animals in 2022.

Because I’m Meme has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although I’m Meme may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider I’m Meme to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, I’m Meme refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since I’m Meme already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is I’m Meme Certified Cruelty-Free?

I’m Meme is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because I’m Meme is not certified cruelty-free by a third party, no one is looking into or substantiating I’m Meme’s cruelty-free commitments and claims.

Is I’m Meme Owned By A Non-Cruelty-Free Parent Company?

Yes. I’m Meme is owned by MBX, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, I’m Meme is NOT cruelty-free and neither is its parent corporation, MBX.

Is I’m Meme Cruelty-Free?

To sum up, by choosing to sell in mainland China, I’m Meme must have its products tested on animals. Therefore, we would NOT consider I’m Meme to be a cruelty-free brand.

Currently, I’m Meme is on our List of Brands to Avoid – Animal Tested.

Is I’m Meme Vegan?

I’m Meme claims to offer some “vegan” options that are free of animal-derived ingredients, but because I’m Meme engages in animal testing, we wouldn’t classify anything sold or produced by I’m Meme to be vegan.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to I’m Meme

Looking to switch to cruelty-free products? Here are some cruelty-free brands to check out:

Or check out our guide to Cruelty-Free & Vegan K-Beauty Brands!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *