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Is Guerlain Cruelty-Free?
Guerlain is NOT Cruelty-free. Guerlain pays and allows their products to be tested on animals when required by law. Also, Guerlain sells its products in stores in mainland China where animal testing is mandatory for most imported cosmetics.
In addition, Guerlain is owned by LVMH, a parent company that is also not cruelty-free.
Guerlain Animal Testing Policy
Upon researching Guerlain’s cruelty-free status, I couldn’t find any mention of the company’s official animal testing policy anywhere on their website, which is never a good sign.
So I emailed the brand asking if any of its products or ingredients are tested on animals. Either by the company itself, commissioned to a third party to test on its behalf, or by any of its suppliers. They responded saying,
“In the Name of Beauty, Guerlain is committed to a more sustainable world, and our initiatives include protection of biodiversity. At no stage of development or manufacturing do we test either our products, or the raw materials used to make them on animals. The LVMH Group is strongly attached to eliminating animal testing of cosmetics products everywhere in the world. LVMH plays a prominent role in developing alternatives through its support for organizations such as the American Fund for Alternatives to Animal Testing, or its active participation to the work of the European cosmetics association (Cosmetics Europe).
Whats more, the LVMH group is one of the rare companies to have invested in its own in vitro toxicology department. This department enables us to perform tests on raw materials and ingredients in-house using alternatives to animals for testing of cosmetics, drawing on the latest scientific research. This approach allows us to guarantee the exceptional quality of our products and the satisfaction of our customers, which are our top priority.
In China, where our products are marketed, authorities require that certain imported cosmetics products be tested on animals, considered the best way to guarantee consumer safety. We do not perform these tests, which are done by independent laboratories. There is thus a strong engagement and mobilisation of various Cosmetics companies and associations to work with the Chinese authorities to ensure a change of the Chinese rules on imported products and the recognition of alternatives to animal testing. The NGO PETA has placed Guerlain on its list of Companies That Do Test on Animals due to the marketing of our products in China.
Again, we do not test any of our products on animals and we are strongly engaged in efforts to eliminate animal testing. We believe that by working with Chinese authorities we can have more meaningful influence to encourage changes to regulations, ultimately leading to the total elimination of animal testing.
Moreover, I would like to precise you that our products are not vegan.”
This was actually a very thorough and straight forward response that I received from Guerlain.
Is Guerlain Sold in China?
Guerlain claims they don’t test their products or raw materials on animals. However, they admit that since they do sell in China, authorities require their products to be tested on animals first.
Because of Guerlain’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics & fragrance brands selling in mainland China cannot be considered cruelty-free in 2021.
Guerlain claims, “We do not perform these tests, which are done by independent laboratories“. Although Guerlain may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Guerlain refuses to do the same and has decided to put profits before the welfare of animals.
In addition, I was able to find numerous stores in mainland China selling Guerlain products. This further confirms that Guerlain is selling in China.
Summary: Guerlain is NOT Cruelty-Free!
To sum up, by choosing to sell in mainland China, Guerlain must have their products tested on animals. Therefore I would not consider Guerlain to be a cruelty-free brand.
Currently, Guerlain is on our List of Brands to Avoid – Animal Tested.
Is Guerlain Vegan?
Since we would not consider Guerlain to be cruelty-free as their products are tested on animals when required by law. We also wouldn’t consider anything sold or manufactured by Guerlain to be vegan.
Cruelty-Free Alternatives to Guerlain
Instead of Guerlain, try one of these cruelty-free makeup brands instead:
- ILIA – some vegan options
- KVD Vegan Beauty *owned by Kendo, LVMH – 100% Vegan
- Chantecaille – some vegan options
- Kjaer Weis – some vegan options, check labels
and check our list of cruelty-free perfumes sold at Sephora!