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@nclabeauty now has vegan lip scrubs + lip balms!! 💋✨ 𝙎𝙐𝙂𝘼𝙍 𝙎𝙐𝙂𝘼𝙍 is a 100% natural, vegan lip scrub formulated with organic beet sugar and agave nectar to gently exfoliate and cleanse your lips. It also contains Vitamin C and E to help hydrate and brighten lips! 😘

𝘽𝘼𝙇𝙈 𝘽𝘼𝘽𝙀 is a 100% natural, vegan lip balm formulated with shea butter, cocoa butter, avocado butter, and coconut oil. I'm obsessed with this lip balm! It smells like watermelon candy 🍉 and keeps my lips hydrated and smooth without leaving a waxy residue behind! 💕

NCLA has so many colorful flavors of Sugar Sugar and Balm Babe including:
🍪 Almond Cookie
🍪 Horchata
🍪 Red Velvet
🍪 Watermelon
🍪 Pink Champagne
🍪 Lavender
🍪 Matcha Tea
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NCLA is a cruelty-free and 100% vegan beauty brand ✌🏻🌸
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#ncla #nclabeauty #balmbabe #sugarsugar #veganlipbalm #veganlipscrub #gifted

@nclabeauty now has vegan lip...

Right?! 😒✨ (via @hummusmem3s)

Right?! 😒✨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing 💉🐀🐇 Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
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Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world 🙏🏻💖✨ Together, we CAN make a difference! ✊🏻
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(📸 via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! 💖 (📸 via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! 💞🌿✨ (via @inthesoulshine)

The best things in life...

Weekend mood 💞✨
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Weekend mood 💞✨ . ....

🆕 VEGANCUTS FALL MAKEUP BOX IS HERE! 🍂💛📦 If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! 💄 (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
💋 Powder Contour Kit from @aestheticacosmetics
💋 Cherry Matte Setting Spray from @pacificabeauty
💋 Eyeshadow in the color Garden Rose from @rmsbeauty
💋 Makeup blending brush from @labeautesoi
💋 Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧡 I’m obsessed with the cherry setting spray, it smells sooo good!! 🍒
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

🆕 VEGANCUTS FALL MAKEUP BOX...

🔥 BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?👇🏻
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! ✨🙌🏻✨Swipe 👈🏻 to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

🔥 BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?💅🏻 I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! 🍃

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - ‘So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe 👈🏻) I have on today is from @siennabyronbay‘s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

Göt2B Animal Testing Policy; Not Cruelty-Free

This post may contain affiliate links.

got2b

Göt2B is owned by Henkel and it has been confirmed that they do test their products on animals as required by law, therefore Göt2B is not cruelty-free.

Below you will find Henkel’s (and Göt2B’s) animal testing statement:

Dear Ms. L,

Thank you for taking the time to contact us regarding Henkel’s Animal Testing policy.

Henkel is responsible for safety, health and environmental matters relating to the production, distribution and use of its products. In fulfilling this responsibility, the raw materials and finished products are subjected to numerous tests and studies, most of which are required by law. Moreover, Henkel applies additional standards that guarantee a high level of product safety for consumers and the environment.

Henkel only commissions animal testing if legislation so provides and no alternative test methods are available for obtaining the necessary safety data.

For more than two decades, Henkel has worked intensively on the development of alternative methods capable of providing the information needed without animal testing. Such alternatives are often referred to as in-vitro methods (Latin: “in glass”), as the tests are carried out, for example, on cell systems.

We are developing new alternative test methods with the help of our full thickness skin model, which involves no animal testing. We use this full thickness skin model to assure the performance and quality of our finished products, e.g. to test the compatibility of our cosmetics products. One result of the use of the non-animal in-vitro tests (tests carried out in a test tube) developed so far has been the inclusion of a range of new cell and tissue culture systems in laboratory practice.

In addition to its continued scientific efforts, Henkel proactively works to accelerate the currently long-drawn process of legal accreditation of alternative test methods. The overall objective is to further reduce the number of animal tests and ultimately to eliminate the need for animal testing all together.

If you’re looking for cruelty-free haircare products, I highly recommend Giovanni or Avalon Organics.

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2 Comments
  • Susan Barone
    January 8, 2017

    Thanks for your post. It is helping me answer someone on Amazon who asked me about their hair color. The FDA points out that companies claiming that they do not test on animals or are cruelty free could also be using raw materials previously tested on animals years ago: http://www.fda.gov/Cosmetics/Labeling/Claims/ucm2005202.htm. I know L’Oreal has found an alternative way to test that does involve a material like human tissues and now can make this claim of being cruelty free. China evidently requires animal testing though. Sad. Here’s a source I found very useful: https://www.mspca.org/animal_protection/product-safety-testing/

  • bree
    December 1, 2016

    Thanks for your post! People saying animal testing is necessary believe into the lies. Would you use a dog to study cat leukemia? Obviously not. Results on nonhuman animal do not and can not be translated into human safety. Genetically. We are different. Alternatives to animal testing and exist and can be cheaper. These include: 1) human-based clinical research; 2) epidemiology (study, causes and distribution of human diseases); 3) cellular and molecular biology using human-based tissue and cell cultures and in vitro; 4) autopsy research; 5) biopsy research; 6) computer models using virtual reality, simulators and 3D programs; 7) mathematical models using formulas to determine drug concoctions and reactions; 8) case studies; 9) human-based DNA/genetic research; 10) trial and error methodology.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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