Göt2B

Last Updated: May 19, 2021

Is Göt2B Cruelty-Free and Vegan?

got2b is known for its edgy haircare and hair styling products but is got2b cruelty-free or vegan in 2021?

Ethical Analysis

Is got2b cruelty-free or vegan? We’ve got the answers here! Read below for more details on got2b’s policies.
got2b is NOT Cruelty-Free. got2b engages in animal testing by allowing its products to be animal-tested.
It’s not clear whether got2b sells its products in China but their policy still states they allow animal testing if legislation requires it.
Since got2b’s products are animal-tested, we wouldn’t consider anything sold or produced by got2b to be vegan.

Göt2B

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Is Got2B Cruelty-Free?

Is Got2B Cruelty-Free?

Got2B is NOT Cruelty-free. Got2B follows the same animal testing policy as their parent company, Henkel and Schwarzkopf in which they allow their products to be tested on animals when required by law and when no alternative test methods are available.

Below you will find Henkel’s (and Göt2B’s) animal testing statement:

“Thank you for taking the time to contact us regarding Henkel’s Animal Testing policy.

Henkel is responsible for safety, health and environmental matters relating to the production, distribution and use of its products. In fulfilling this responsibility, the raw materials and finished products are subjected to numerous tests and studies, most of which are required by law. Moreover, Henkel applies additional standards that guarantee a high level of product safety for consumers and the environment.

Henkel only commissions animal testing if legislation so provides and no alternative test methods are available for obtaining the necessary safety data.

For more than two decades, Henkel has worked intensively on the development of alternative methods capable of providing the information needed without animal testing. Such alternatives are often referred to as in-vitro methods (Latin: “in glass”), as the tests are carried out, for example, on cell systems.

We are developing new alternative test methods with the help of our full thickness skin model, which involves no animal testing. We use this full thickness skin model to assure the performance and quality of our finished products, e.g. to test the compatibility of our cosmetics products. One result of the use of the non-animal in-vitro tests (tests carried out in a test tube) developed so far has been the inclusion of a range of new cell and tissue culture systems in laboratory practice.

In addition to its continued scientific efforts, Henkel proactively works to accelerate the currently long-drawn process of legal accreditation of alternative test methods. The overall objective is to further reduce the number of animal tests and ultimately to eliminate the need for animal testing all together.”

Cruelty-Free Alternatives to Got2B:

Looking for a cruelty-free option to Got2B, here are some of our recommendations:

or check out our list of drugstore vegan shampoo and hair product brands!


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What do you think

2 thoughts on “Göt2B”

  1. Thanks for your post! People saying animal testing is necessary believe into the lies. Would you use a dog to study cat leukemia? Obviously not. Results on nonhuman animal do not and can not be translated into human safety. Genetically. We are different. Alternatives to animal testing and exist and can be cheaper. These include: 1) human-based clinical research; 2) epidemiology (study, causes and distribution of human diseases); 3) cellular and molecular biology using human-based tissue and cell cultures and in vitro; 4) autopsy research; 5) biopsy research; 6) computer models using virtual reality, simulators and 3D programs; 7) mathematical models using formulas to determine drug concoctions and reactions; 8) case studies; 9) human-based DNA/genetic research; 10) trial and error methodology.

  2. Thanks for your post. It is helping me answer someone on Amazon who asked me about their hair color. The FDA points out that companies claiming that they do not test on animals or are cruelty free could also be using raw materials previously tested on animals years ago: http://www.fda.gov/Cosmetics/Labeling/Claims/ucm2005202.htm. I know L’Oreal has found an alternative way to test that does involve a material like human tissues and now can make this claim of being cruelty free. China evidently requires animal testing though. Sad. Here’s a source I found very useful: https://www.mspca.org/animal_protection/product-safety-testing/

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