wet n wild

Last Updated: May 23, 2021

Is wet n wild Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of wet n wild's ethics and initiatives.

Ethical Analysis

Is Wet n Wild cruelty-free or vegan? Here’s what we know! Read below for more details on Wet n Wild’s policies.
It is currently unclear whether Wet n Wild is truly cruelty-free.
Wet n Wild does sell some of its cosmetics in mainland China stores. But Wet n Wild claims these products are domestically manufactured, and pre-market animal testing is not required. But the risk of post-market testing has Wet n Wild on our Grey Area Brands List.
Because Wet n Wild’s cruelty-free status is unclear, we would not consider any of their products vegan at this time.

About wet n wild

Wet n Wild is a color cosmetics brand based in Los Angeles, California.

wet n wild

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Wet N Wild is an affordable drugstore makeup brand with a large selection of cosmetics for eyes, lips, nails, and face.

Is Wet N Wild Cruelty-Free?

{UPDATE: MAY 21, 2019} Unfortunately, Wet N Wild can no longer be considered cruelty-free since they have decided to start selling their products in-stores in Mainland China.

Wet N Wild was caught selling their products in-stores in mainland China and was recently exposed by Cruelty-Free Kitty. Please take the time to read through her very detailed post proving Wet N Wild products are indeed sold in mainland China.

Is Wet N Wild Vegan?

Wet N Wild does offer products that do not contain any animal-derived ingredients or by-products but since Wet N Wild is no longer considered cruelty-free, by default, we would also no longer consider their products to be vegan.

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What do you think

17 thoughts on “wet n wild”

  1. Wet and Wild says its not tested on animals but is made in China. I thought products made in China required animal testing. I’m new to all this and trying to educate myself and make better choices. Ughh it seems like a battle

  2. Hi wet n wild megalast lipstick shade sandstorm and rosebud do they contain lanolin, carmin any animal derived ingredients plz answer me

    1. Hi Zaiba, I see both Rose-bud and Sand Storm on wet n wild’s “vegan product list” but you’ll have to ask wet n wild directly for confirmation as we no longer consider wet n wild to be cruelty-free as they were recently caught selling their products in mainland China where post-market animal testing may be conducted on the products they sell in China.

    1. In that aricle, PETA only addresses China’s pre-market animal testing requirements and laws, however, PETA doesn’t address the issue of POST-market animal testing. This is when Chinese officials will pull products off of store shelves in mainland China and test them on animals, this is often done without the company’s knowledge or consent.

      Cruelty-Free Kitty has an excellent follow-up article after PETA released their statement about Wet n Wild >> https://www.crueltyfreekitty.com/news/wet-n-wild-not-cruelty-free/

      1. Cruelty-Free Kitty’s article was done in May whereas PETA issued their article in August. WnW is not testing on animals, China is. Might as well say that ALL brands are vulnerable to this if China gets their hands on them. Unfortunately I cannot seem to access the follow up article you mention in your response.

  3. Wetnwild explained that The products that they sell in China , are produced/ manufactured in China. So they dont have to use animal testing.

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