Rimmel (Coty)

Last Updated: October 7, 2022

Is Rimmel (Coty) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Rimmel's ethics and initiatives.

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Ethical Analysis

Is Rimmel cruelty-free or vegan? We’ve got the answers here! Read below for more details on Rimmel’s policies.
Rimmel is *cruelty-free, but Rimmel is owned by Coty, a parent company that is NOT cruelty-free.
Rimmel does not sell its products in stores in mainland China anymore.
Not all of Rimmel’s products are vegan, but they have some vegan options.
Rimmel’s ‘clean’ makeup range, Kind & Free claims to be “kind to the planet, kind to people, kind to animals, and kind to skin.” Their Kind & Free range contains natural origin ingredients and the packaging contains a percentage of recycled materials.
When asked if Rimmel’s mica is sourced ethically without child labor, Rimmel responded back with Coty’s ethical mica mining policy. Coty is part of the Responsible Mica Initiative. See their ethical mica mining policy here.
Rimmel’s products come in plastic packaging. Their Kind & Free collection claims to be made with a percentage of recycled plastic, the amount varies by product. Rimmel also claims by 2025, they aim to have 100% of their packaging to be recycled material or be recyclable, reusable, or compostable.

About Rimmel (Coty)

Express yourself and your individuality with Rimmel London makeup, offering a spectrum of products and shades that helps you achieve the latest looks and trends with ease.
PRODUCTS: Makeup, Nail Polish
CERTIFICATIONS: Cruelty Free International

Rimmel (Coty)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Rimmel cruelty-free products at Target, Walmart, Walgreens, Boots, Superdrug, London Drugs, and on Amazon.

Rimmel is Cruelty-Free

Rimmel has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Rimmel to be *Cruelty-Free.

September 2022 Update! Rimmel is now certified cruelty-free by Cruelty-Free International! Read More

*Rimmel is owned by Coty, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Coty owns Rimmel.

Below is a screenshot of what’s currently stated on Rimmel’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Rimmel has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Rimmel is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Rimmel, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Rimmel products are vegan?

At this time, Rimmel claims its Kind & Free collection is 100% vegan.

“The Kind & Free range is 100% vegan. The formulas contain no ingredients derived from animals, including anything that is a by-product from animals, like beeswax or honey.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Rimmel if their mica is ethically sourced without the use of child labor and they responded by stating Coty’s ethical mica mining policy:

“Thank you for contacting COTY INC regarding our Rimmel Cosmetics Portfolio. We sincerely appreciate your interest in our exciting designer, celebrity and lifestyle brands. We are happy to help you.

We are aware of instances of child labour and unacceptable working conditions in this region in India as highlighted in programming in the UK.

We thank you for your comments and sharing with us how upsetting this is to you. We agree.

Coty has been working, as part of the Responsible Mica Initiative, with our suppliers, as well as competitors to address these complex issues with the aim of eradicating child labor and unacceptable working conditions in Indian mica supply within the next five years.

Please visit http://www.responsible-mica-initiative.com to learn more and let your feelings be known directly to the initiative.”

I hope this article helped you to understand Rimmel’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

23 thoughts on “Rimmel (Coty)”

  1. I’m really annoyed because I read Rimmel’s blurb and they seemed really against animal testing and so I bought a few bottles of their Rita Ora nail polish.
    To find out now that they’re ‘such a kind, caring company’ who don’t feel it’s fair to deprive the Chinese of their products, I am livid!
    If Rimmel wish to sell to China, let their people buy it online directly from the UK so it doesn’t actually distribute from China and skirts around their draconian animal testing laws.
    I get especially irked at Youtubers buying makeup from the Wish app. They evidently don’t realise that EVERY one of the items of makeup or skin care will have tortured animals before going to market.
    There needs to be a blanket of publicity regarding Chinese cosmetics/ copies of good brands

    1. Well, Rimmel is going to be deprived of my business, cold-hearted wench that I am.
      I was contemplating a purchase from Rimmel, but it is SO not happening now.
      Back to Jane Iredale, Milani/Jordana, and Stila!

  2. I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!

  3. I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!

  4. Hi
    I just checked Rimmel’s website and they claim “Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.”
    What do you think – are they now cruelty free?

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