Barry M is an affordable cosmetics brand based in the UK but is Barry M cruelty-free, vegan, or sustainable in 2021? We’ve got the answers here!
Is Barry M Cruelty-Free?
Barry M is Cruelty-free! None of Barry M’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Barry M Animal Testing Policy
Barry M has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of Barry M’s official animal testing statement:
Is Barry M Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Barry M has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
“We are not sold in mainland China.”
Barry M has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.
You can find Barry M’s cruelty-free products on Amazon, ASOS, Superdrug, and Boots.
Is Barry M Vegan?
2021 Update: Barry M is now officially 100% Vegan! Last year, Barry M claimed 97% of their products are vegan and they were working on reformulating remaining products to make them vegan. I’m happy to share that they have done just that! Barry M is now 100% vegan.
The following is a screenshot of what’s currently stated on Barry M’s official website about its 100% vegan announcement:
Is Barry M Sustainable?
Barry M’s headquarters is based in: the UK
Barry M’s products are manufactured in: They told me, “Our products are made in our warehouse in the UK.” However, I’ve seen “Made in China” on a few of their products on their website.
*Note that cosmetics made in China do not require animal testing. Only cosmetics that are imported and sold in a physical store in mainland China are required to be tested on animals according to China’s animal testing laws.
Read More: What’s Going On With China’s Animal Testing Laws in 2021
Barry M’s Sustainability Claims:
“We’re proud to have received international accreditation for our Cosmetics Good Manufacturing Practices (ISO 22716: 2007), and we’re working hard to reduce our impact on the world, reduce waste, recycle, limit our energy usage and conserve the planet’s resources.”
Eco-Friendly Packaging Initiatives: A few of their new palettes are made from sustainable card without mirrors or magnets so that they can be easily recycled after use.
Sustainability & Environmental Initiatives: Aside from their new recyclable palettes, I couldn’t find any other information about Barry M’s environmental commitments or sustainability initiatives.
Ingredients and Formulations Claims: Some of their products claim to be “paraben-free”.
Is Barry M’s Mica Ethically-Sourced? Barry M claims their mica is sustainably mined without the use of child labor.
“Our Mica and pearls containing Mica (in DD, FGD) comes from sustainable mica mining and there is no child labour involved. We have attached information below regarding this.“
Barry M sent me a couple of documents from their mica suppliers outlining how they are ensuring their mica is mined without child labor.
I hope this article helped you to understand Barry M’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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Anne Williamson
July 27, 2019Very concerned that recent purchases are made in china. Questioned Barry M and they were very defensive, saying it was only the packaging made in china (since when does a small product display where the packaging is made?). Not convinced the company remains kosher so disposed of acquisitions (recycling and bin), there are other companies out there who don’t sacrifice ethics for profit. Just trading with china gives out the message that you don’t mind the fact that they skin animals alive/hack them to pieces whilst still alive/imprison thousands of people denying them basic rights to trial. They might not mind but I do so Barry M consigned to the likes of the L’Oreal pit.
Magenta Nyx
January 24, 2018Thanks so much for this list. I found it after buying the That’s How I Roll waterproof mascara thinking all BarryM products were vegan then being informed in a FB vegan group that this was not the case. Vegan for 3 days = rookie error! Anyway, thanks again, have shared with friends and will be following your blog from now on! Xx