Is Dreft Cruelty-Free?

☠️ Dreft is NOT cruelty-free in 2023. Dreft allows its products to be tested on animals when required by law.

Dreft’s Animal Testing Policy

Note: Dreft is called Ivory Snow here in Canada. They’re the same company as far as I know. Whenever I’m referring to Dreft in this post, I also mean Ivory Snow.

When asking, does Dreft test on animals? We must look beyond to ensure none of Dreft’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on its website.

However, I couldn’t find Dreft’s animal testing statement anywhere on its website.

So I reached out to Dreft to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients on animals, including when selling in countries that require animal testing (like mainland China).

And they responded by saying,

“Thanks for contacting Dreft. I would be happy to help you with your inquiry today. P&G has not tested a finished product on animals in over a decade. However, there are still regulations in countries around the world which require animal tests to ensure safety or prove effectiveness of certain products and ingredients. This is why we are supporting the Humane Society International in promoting the use of alternative methods and securing support form regulatory agencies around the world to accept non-animal test data and ultimately eliminate the need for animal testing globally.”

Based on their response, we now know that P&G owns Dreft. And Dreft has the same animal testing policy as P&G where both state they make an exception to allow their products to be tested on animals in countries that require animal tests.

Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.

For example, some imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.

Unfortunately, Dreft and P&G state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Dreft is NOT cruelty-free.

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Cruelty-Free Policies

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Dreft follows the same animal testing policy as its parent company, P&G, and both state they allow their products to be tested on animals in countries that require it, we cannot classify the brand as being cruelty-free.

Is Dreft Certified Cruelty-Free?

Dreft is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Dreft is not certified cruelty-free by a third party, no one is substantiating or auditing Company’s cruelty-free commitments and claims.

Is Dreft Owned By A Non-Cruelty-Free Parent Company?

Yes. Dreft is owned by P&G, a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Dreft is NOT cruelty-free, and neither is its parent corporation, P&G.

Does Dreft Test on Animals?

To wrap up, Dreft allows its products to be tested on animals when required by law. Therefore, we would NOT consider Dreft to be a cruelty-free brand.

Currently, Dreft is on our List of Brands to Avoid – Animal Tested.

Is Dreft Vegan?

❌ Dreft is NOT vegan. Dreft does not claim or market itself to offer any vegan-friendly options. And since Dreft engages in animal testing in some capacity, we wouldn’t consider any Dreft products vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Dreft

Looking to switch to cruelty-free products? Here are some cruelty-free brands to check out:

• Attitude
• Dapple Baby
• Nellie’s
• Seventh Generation *owned by Unilever

Or check out our Guide to Cruelty-Free & Vegan Laundry Products!