Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
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However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
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Bite Beauty's Vegan Statement:
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"Yes, Bite Beauty products are vegan.
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Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
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Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
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📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

The Truth About Avon Animal Testing Policy

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Avon-Animal-Testing

The cosmetic brand, Avon took a lot of heat over the years when they were called out and removed from PETA’s cruelty-free list. PETA found out that Avon products were sold in China and were required by law to be tested on animals but Avon didn’t bother to tell anyone about these changes to their animal testing policy. Now Avon is considered to be like the poster child of a company that continues to mislead customers into thinking that they care about animals.

On Avon’s corporate website, they have an incredibly long statement of their “Respect for Animal Welfare“. And if you ever get the chance to read the essay, you’ll find that Avon never blatantly comes out saying they test on animals. Instead, they have a talented PR team that have oh-so-carefully worded their animal testing policy with misleading claims and suggestive statements.

At the end of the day, what you need to know about Avon’s current stance on animal testing is that their products are retailed in China and therefore they must pay to have their products tested on animals, making Avon not cruelty-free.  I also wanted to take the time to walk you through some of Avon’s statements to show you how a company can easily mislead customers into believing that they’re cruelty-free.

The Truth About Avon Animal Testing Policy

STATEMENT #1:

“Avon was the first major cosmetic company to end animal testing nearly 25 years ago and we do not test on animals today.”

Avon-Animal-Testing-2

THE TRUTH: Avon theoretically may have stopped testing on animals 25 years ago, but they admit that they currently sell in countries that require animal testing by law. Although Avon may not be doing the testing themselves, but they’re authorizing and paying local officials to do it for them.

That to me, doesn’t sound like Avon has ended animal testing.


STATEMENT #2

“Avon does not conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or raw ingredients. Our approach to safety evaluation utilizes extrapolations from existing data as well as from computational modeling, in vitro (test tube/cell culture) testing and clinical tests on human volunteers.”

Avon-Animal-Testing-3

THE TRUTH: This is textbook PR talk, they’re essentially trying to downplay the use of animal testing in their studies by substantiating their use of non-animal testing methods.

It all sounds great, but what they should be emphasizing more on is this sentence here, “in some countries, some products may be required by law to undergo additional safety testing, and this may include animal tests.”

Whether animals are used to test 100% or only 1% of their products, it’s still called animal testing.


STATEMENT #3

“.. in some countries where we do business additional safety testing is sometimes required by law”

Avon-Animal-Testing-6

THE TRUTH: It’s annoying how Avon never comes out and just say that they sell in China. When asked which countries require animal testing, their response is that they don’t believe they’re “in a position to call out specific countries and governments.” Clearly, their loyalty is to the Chinese consumer market rather than the welfare of animals. It’s implied over and over in their policy that Avon does sell in China when they keep bringing up China’s animal testing laws.


STATEMENT #4

“Avon, in partnership with other organizations, works to help advance government acceptance of alternative non-animal testing methods. But if a compromise cannot be reached, we must comply with the testing required by local law.. “

Avon-Animal-Testing-5

THE TRUTH: Avon is trying to demonstrate that they are working with government officials to end animal testing and want us to commend them on the great work that they’re claiming to do for animals. Whether this statement is true or not, it doesn’t justify their actions to test on animals. Just because someone (or a company) claims to be working towards resolving the issue, doesn’t mean it’s acceptable for them to carry on doing it.

It’s like saying, I hunt and kill wildlife animals but it’s OK because I also advocate and campaign for other animal welfare issues.


STATEMENT #5

“..we also have a deep respect for animal welfare”

Avon-Animal-Testing-4

THE TRUTH: If Avon respects animal welfare issues, then they shouldn’t be conducting business in a manner that contradicts their values and that includes selling in countries that jeopardizes their animal testing policy. Avon chooses to sell in these countries because they are putting profits before animal welfare and that’s clearly not respectful to the animals.


I hope that by clearing up some of Avon’s statements will bring to light how companies put a lot of thought into carefully wording their animal testing policy to make it sound like they’re cruelty-free in the sense that they don’t do the testing themselves; they’re working with government officials to end animal testing; they only use non-animal testing methods; or that animal testing only happens in certain countries.

Using animals to test the safety of cosmetics and personal care products is NOT required in Canada and the U.S. and is merely a choice that cosmetic companies choose to support and sadly, Avon has made up their mind and shouldn’t be considered as a cruelty-free brand.

What do you think?

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37 Comments
  • Sally
    July 13, 2019

    This post needs to be updated. New Avon, LLC split from Avon Products, Inc. in 2016. New Avon does NO animal testing, period. Not for their products or ingredients used in their products. They only conduct business in the U.S., Canada, and Puerto Rico, not China or any other country. 🙂

    • Sue Hadley
      October 26, 2019

      the only product I have here to look at ( purchase in 2019) does NOT have the leaping bunny .
      Splitting the company so they can sell in a huge country like China – whilst ‘appearing ‘ to adhere to the standards of more human countries looks like a deliberate act to deceive to me.

  • Lubna
    May 17, 2019

    does Avon use animal fats in there cosmetics? No ingredients list is mentioned anywhere..

    • Sally
      July 13, 2019

      Are you shopping with Avon in the U.S., Canada, or Puerto Rico? The ingredients are listed in a tab below each product. 🙂

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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