Dior (LVMH)

Last Updated: June 14, 2022

Is Dior (LVMH) Cruelty-Free and Vegan?

Dior is a high-end, designer perfume and makeup brand but is Dior cruelty-free or vegan in 2022?

Ethical Analysis

Is Dior cruelty-free or vegan? We’ve got the answers here! Read below for more details on Dior’s policies.
Dior is NOT Cruelty-Free. Dior engages in animal testing by allowing its products to be animal-tested.

Dior is also owned by LVMH, a parent corporation that does engage in animal testing.
Yes, Dior sells its products in stores in mainland China under conditions where animal testing is still legally required.
Dior does not claim or market itself to offer any vegan-friendly options. And since Dior engages in animal testing, we wouldn’t consider anything sold or produced by Dior to be vegan anyways.

Dior (LVMH)

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Is Dior Cruelty-Free?
Is Dior Cruelty-Free?

Dior is NOT Cruelty-Free!

Dior allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Dior is owned by LVMH, a parent corporation that is NOT cruelty-free.

Dior’s Animal Testing Policy

Dior claims on its website that they do not test on animals, however, this is not enough information for us to classify Dior or any other brand as being cruelty-free to our standards.

See below for a screenshot of what’s currently stated on Dior’s website:

Is Dior Cruelty-Free?

Additionally, animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself. This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

So I reached out to Dior to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients, on animals, including when selling in countries that require animal testing (like in mainland China).

And Dior responded by saying:

“We do not test our products on animals nor do we permit others to do so except where it is required by law.  We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing”  in the United States and the Opal Program in France.

*Yes, we sell our products to China.

Policies stating, “except where it is required by law,” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Dior Makeup Sold in China?

Dior confirmed in their email response to me that their products are sold in China.

I also found Dior’s Chinese website and their store locator feature shows their products are indeed sold in stores in China, see below for a couple of screenshots:

Dior Makeup Sold in China; Cannot be Cruelty-Free
Dior Makeup is Sold in China and Required To Test on Animals
Dior Makeup sold in stores in China, required to test on animals
Dior Makeup is Sold in China and Required To Test on Animals

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Dior has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Dior) are still required by law to be tested on animals in 2022.

Because Dior has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Dior may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Dior to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Dior refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Dior already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Dior Certified Cruelty-Free?

Dior is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Dior is not certified cruelty-free by a third party, no one is looking into or substantiating Dior’s cruelty-free commitments and claims.

Is Dior Owned By A Non-Cruelty-Free Parent Company?

Yes. Dior is owned by LVMH, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Dior is NOT cruelty-free and neither is its parent corporation, LVMH.

Is Dior Cruelty-Free?

To sum up, by choosing to sell in mainland China, Dior must have its products tested on animals. Therefore, we would NOT consider Dior to be a cruelty-free brand.

Currently, Dior is on our List of Brands to Avoid – Animal Tested.

Is Dior Vegan?

Dior does not claim or market itself to offer any vegan-friendly options. And since Dior engages in animal testing, we wouldn’t consider anything sold or produced by Dior to be vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Dior:

Looking to switch to cruelty-free brands? Here are some options that are similar to Dior:

and check out our list of high-end cruelty-free makeup brands!

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What do you think

0 thoughts on “Dior (LVMH)”

  1. but then does that mean that the brand is only not cruelty free in china? it seems that they only test the product on animals in china, because it’s required by law, not elsewhere.

    1. Hi Ludo,

      Great question! When determining if something is ‘Cruelty-Free’.. I look at the overall brand and whether or not they condone or support or fund animal testing of any kind. For cosmetic brands choosing to sell in China, although you’re right that they may not be testing on animals elsewhere in the world and technically only in China, but those brands are willingly paying to have their products tested on animals by Chinese officials. By choosing to do so, they are condoning and supporting the practice of animal testing for cosmetics. That’s the way I see it anyways and therefore I personally choose not to support or promote brands selling in China as being Cruelty-Free.

      I hope I was able to provide you with some insight into your question! =)

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