Dior (LVMH)

Last Updated: February 25, 2024

How Ethical Is Dior (LVMH)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Dior’s ethics and initiatives.

Ethical Analysis

Is Dior cruelty-free or vegan? We’ve got the answers here! Read below for more details on Dior’s policies.
Dior is NOT Cruelty-Free. Dior engages in animal testing by allowing its products to be animal-tested.

Dior is also owned by LVMH, a parent corporation that does engage in animal testing.
Yes, Dior sells its products in stores in mainland China under conditions where animal testing is still legally required.
Dior does not claim or market itself to offer any vegan-friendly options. And since Dior engages in animal testing, we wouldn’t consider anything sold or produced by Dior to be vegan anyways.

Dior (LVMH)

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Is Dior Cruelty-Free?

☠️ Dior is NOT cruelty-free in 2023. Dior allows its products to be tested on animals when required by law, including when selling in stores in mainland China.

Dior’s Animal Testing Policy

When asking, does Dior test on animals? We must look beyond to ensure none of Dior’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

Dior claims on its website that they do not test on animals, however, this is not enough information for us to classify Dior or any other brand as being cruelty-free to our standards.

See below for a screenshot of what’s currently stated on Dior’s website:

Is Dior Cruelty-Free?

Additionally, animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself. This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

So I reached out to Dior to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients, on animals, including when selling in countries that require animal testing (like in mainland China).

And Dior responded by saying:

“We do not test our products on animals nor do we permit others to do so except where it is required by law.  We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing”  in the United States and the Opal Program in France.

*Yes, we sell our products to China.

Policies stating, “except where it is required by law,” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Dior Makeup Sold in China?

Dior confirmed in their email response to me that their products are sold in China.

I also found Dior’s Chinese website and their store locator feature shows their products are indeed sold in stores in China, see below for a couple of screenshots:

Dior Makeup Sold in China; Cannot be Cruelty-Free
Dior Makeup is Sold in China and Required To Test on Animals
Dior Makeup sold in stores in China, required to test on animals
Dior Makeup is Sold in China and Required To Test on Animals

But Doesn’t China No Longer Test on Animals?

With the recent changes to China’s animal testing laws, cosmetic companies can now export and sell some of their cosmetics in China without animal testing only if they meet ALL of the following preconditions first.

  • ONLY sell ‘general’ cosmetics (like makeup, skincare, haircare, nail polish, and perfumes)
  • must NOT sell any ‘special’ cosmetics like sunscreens, hair dye, hair perming, or other cosmetics claiming new efficacy
  • must NOT sell products designed for infants or children
  • must NOT sell products that contain a ‘New Cosmetic Ingredient’
  • AND if post-market testing is required, then the company must have a policy in place where it will RECALL its products rather than allow its products to be tested on animals

Also, products must meet ONE of the following in order to avoid animal testing in China:

  • manufactured in China, or the final assembly is in China
  • if manufactured outside of China and then exported to China, companies must obtain the proper product safety certificates and documents

However, it’s not stated anywhere that Dior has taken any steps to meet the above preconditions in order to avoid animal testing while selling in China.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Dior) are still required by law to be tested on animals in 2023.

Because Dior has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2023.

Although Dior may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals in order to sell in China.

For those reasons, we would not consider Dior to be cruelty-free by our standards.

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China under conditions where animal tests may be required. Unfortunately, Dior refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Dior already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Dior Certified Cruelty-Free?

Dior is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Dior is not certified cruelty-free by a third party, no one is substantiating or auditing Dior’s cruelty-free commitments and claims.

Is Dior Owned By A Non-Cruelty-Free Parent Company?

Yes. Dior is owned by LVMH, parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Dior is NOT cruelty-free, and neither is its parent corporation, LVMH.

Does Dior Test on Animals?

To wrap up, Dior allows its products to be tested on animals when required by law, like when selling in China. Therefore, we would NOT consider Dior to be a cruelty-free brand.

Currently, Dior is on our List of Brands to Avoid – Animal Tested.

Is Dior Vegan?

Dior is NOT vegan. Dior does not claim or market itself to offer any vegan-friendly options. And since Dior engages in animal testing in some capacity, we wouldn’t consider any Dior products vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Dior:

Looking to switch to cruelty-free brands? Here are some options that are similar to Dior:

and check out our list of high-end cruelty-free makeup brands!

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What do you think

0 thoughts on “Dior (LVMH)”

  1. It’s somewhat of a consolation to find this blog and see people becoming aware of what’s going on with regards to China. Thank you all for posting cruelty-free alternatives. Incidentally, wouldn’t it be great if that famous Pirates of the Caribbean actor would speak out against animal-testing, rather than raking in $$$ doing the Dior Sauvage commercial?

  2. That is actually the reason I was looking this information up — because Natalie Portman models for them. I can’t see any valid reason for accepting money from CD if she is truly concerned about animals. I find this very hypocritical and disappointing.

  3. Way to go, jumping on something you have no concept of and all assuming the worst.
    So China insists on animal testing of perfumes by their national laws.
    It strikes me though, that these same perfumes, which aren’t tested in other parts of the world on animals, are perfectly OK for HUMANS to use.
    So, if they’re good for humans, then testing them on animals can’t be cruel. It’s not as if the animals are being killed by the perfume.
    Good for the Chinese for viewing the health and safety of their HUMAN population as more important than lesser species.
    And NO, I don’t agree with animal cruelty, industrial farming techniques, or intensive fishing. But neither do I think that HUMANS have less value than animals.

    What next, you going to celebrate the eradication of smallpox and cowpox because the cure didn’t need any animal intervention. And yes, I’m being facetious.

    1. You apparently do agree with animal cruelty, applauding the Chinese for doing unnecessary animal testing. There’s much more I want to say to you but I don’t think that telling you what I think of you would be anything you haven’t heard before. I will say that you are pathetic.

    2. Your ignorance and bigotry is boring not as boring as your argument but close. Your a sad person to come to site. Please don’t attempt to appear your or other people are better than the animals- humans like yourself filled with anger ignorance about outdated scientific processes with a need to be cruel-are not worthy of a superior species to other animals. Although we are all animals I can’t imagine something as cold hearted as you apart of our animal kingdom.

    3. Lol I suppose you applaud hunting and killing endangered animals for sport your clearly loss online bye sad little person find your way out

    4. Companies test products in animals eyes to see if they cause irritation. Humans can decide not to spray themselves in the eyes, animals are forced to endure pain so you can smell better on a date.

    5. Sorry, I don’t agree with you. Animal testing is never necessary or OK. I’m sure there’s other ways to test products and I’m not putting animals as more important than a human. There are just other ways. Maybe you need to do a little research on what those animals go through so you can wear perfume. And by the way, China no longers requires animal testing on cosmetics

    6. you’re trying to sound smart and as if you “do not believe in animal cruelty” but you obviously do. i see your point in caring for the human population, but you’re missing the FACT that you DON’T need to test on animals to achieve safety for the human population. this comment and you are ignorant and what is wrong with the industry.

  4. Please stop using animals to test products. You don’t need to. Your Brand is so big and powerful it could change things. Please stop

  5. I was planning on buying Miss Dior perfume for a Christmas gift but will decline as the company tests on animals when their product is sent to China! I’m so surprised Natalie Portman is promoting this product as I thought she was a vegan and an animal advocate. No animals deserve this cruelty and abuse!! Very disappointing!!

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