Westman Atelier

Last Updated: June 16, 2021

Is Westman Atelier Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Westman Atelier’s ethics and initiatives.

Ethical Analysis

Is Westman Atelier cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Westman Atelier’s policies.
Westman Atelier is cruelty-free. None of Westman Atelier’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Westman Atelier’s products are vegan, but they have some vegan options.
Westman Atelier offsets its carbon footprint for each order from its website. They’re also committed to working with sustainable labs that measure and aim to reduce their water consumption each year, that utilizes energy from renewable sources, and that have long-term tracebility of recovered waste. Learn more about their sustainability initiatives and policies here.

Westman Atelier claims all of its secondary packaging including its boxes, brush boxes, and shopping bags are recyclable and they use Invercote board for its folding cartons which have the lowest carbon footprint of any paperboard. All their boxes and shopping bags are made from recycled content including their tissue paper is made from 60-70% post-industrial fiber and 10% post-consumer fibers.
Westman Atelier claims their mica is ethically sourced without child labor.
Westman Atelier’s packaging contains some plastic components. But they claim to be working toward refillable packaging and state they’ll be steadily converting over as many products through 2021. Westman Atelier encourages customers to drop off their empties at Credo boutiques nationwide to be responsibly recycled in partnership with TerraCycle.

About Westman Atelier

Westman Atelier provides effortlessly beautiful clean makeup collection by celebrated makeup artist Gucci Westman.
COMPANY BASED IN: USA
PRODUCTS MADE IN: Italy, Japan
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: N/A

Westman Atelier

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Westman Atelier cruelty-free products at Sephora, Cult Beauty, Violet Grey, and Credo.

Is Westman Atelier Cruelty-Free?

Westman Atelier is Cruelty-Free

Westman Atelier has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Westman Atelier to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Westman Atelier’s website of its official animal testing policy:

Westman Atelier Cruelty-Free Claims

In addition, I emailed Westman Atelier to ask for further details about its animal testing policy. The following is a snippet of the response I received from the brand:

Our products are cruelty free and are not testing on animals nor contain animal ingredients . This information can be found by visiting the following Westman Atelier web link: https://www.westman-atelier.com/pages/faq

We do not allow third party testing of animals nor the use of products, ingredients nor raw materials associated with animal testing.

What About China’s Animal Testing Laws?

Westman Atelier has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Westman Atelier is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Westman Atelier, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Westman Atelier’s products are vegan?

All of Westman Atelier’s vegan products are clearly marked on their website. See below for an example.

In addition, below is a screenshot of what’s currently stated on Westman Atelier’s website about its non-vegan products:

Westman Atelier Vegan Claims

Westman Atelier Vegan Product List

As of 2021, I will no longer be regularly updating this list of Westman Atelier vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Westman Atelier products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Not Vegan- Westman Atelier

  • Baby Cheeks Blush Stick (contains beeswax and carmine) – not vegan
  • Super Loaded Tinted Highlighter (contains beeswax and carmine) – not vegan
  • Eye Love You Mascara (contains beeswax) – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Westman Atelier’s products made?

“Our makeup products are all made in Italy and our brushes are made in Japan.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Westman Atelier if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our list of manufacturers and labs that provide all micas and other pigments for our products consist of suppliers with enforced child labor control policies in place.”


I hope this article helped you to understand Westman Atelier’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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