Lancome (L’Oreal)

Last Updated: June 13, 2022

Is Lancome (L’Oreal) Cruelty-Free and Vegan?

Lancome is a French luxury perfume and cosmetics brand but is Lancome cruelty-free or vegan in 2022?

Ethical Analysis

Is Lancome cruelty-free or vegan? We’ve got the answers here! Read below for more details on Lancome’s policies.
Lancome is NOT Cruelty-Free. Lancome engages in animal testing by allowing its products to be animal-tested.

Lancome is also owned by L’Oreal, a parent corporation that does engage in animal testing.
Yes, Lancome sells its products in stores in mainland China under conditions where animal testing is still legally required.
Lancome does not claim or market itself to offer any vegan-friendly options. And since Lancome engages in animal testing, we wouldn’t consider anything sold or produced by Lancome to be vegan anyways.

Lancome (L’Oreal)

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Lancome is NOT Cruelty-Free!

Lancome allows its products or ingredients to be tested on animals when required by law including when selling in stores in mainland China.

In addition, Lancome is owned by L’Oreal, a parent company that is also not cruelty-free.

Lancome’s Animal Testing Policy

Lancome recently removed its animal testing statement from its website. I could no longer find their animal testing policy anywhere on their website so I emailed the company to ask them for an update.

Lancome responded by saying,

“Thank you for your interest in Lancôme, a brand of The L’Oréal Group.

We do not test any of our products or any of its ingredients on animals, and has been at the forefront of alternative methods for over 30 years. For more information, we recommend you visit the Sustainability section of our global website: www.loreal.com.

However, we cannot confirm that any other countries follow the same rules as ours. We can only confirm that our Canadian Lancôme Company, a brand of the L’Oréal Group does not test any products on animals.

Based on their response, Lancome has the same animal testing policy as its parent company, L’Oreal. Unfortunately, L’Oreal’s policy states they allow their products or ingredients to be tested on animals when required by law such as when selling in China.

This is also implied by the statement, “we cannot confirm that any other countries follow the same rules as ours.”

And in case you were curious, on Lancome’s website, it used to state that they do not conduct animal testing on their products or ingredients or ask others to test on their behalf, except when required by law.

Below is a screenshot of Lancome’s old animal testing statement:

Lancome Cruelty-Free Claims
Lancome’s Animal Testing Statement

Policies stating, “except when required by law” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is Lancome Sold in China?

In my research, I discovered that Lancome products are indeed sold in stores in mainland China.

Below is a screenshot of Lancome’s store locator showing results in mainland China:

Lancome Sold in China; Cannot Be Cruelty-Free

But Doesn’t China No Longer Tests on Animals?

Companies can bypass China’s pre-market animal testing by choosing to manufacture their ordinary or general cosmetics in China, but it’s not stated anywhere that Lancome has taken this route.

Additionally, the possibility of post-market animal testing is not completely ruled out and may be conducted on some cosmetics sold in physical stores in China.

As of May 1, 2021, cosmetic companies can also export and sell their ordinary or general cosmetics in China without animal testing only if they meet a set of preconditions first. However, meeting these conditions has proven difficult, and it’s still unclear what exactly is accepted according to the new regulations. So there’s no word yet of any company that has successfully done so.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Lancome and L’Oreal) are still required by law to be tested on animals in 2022.

Because Lancome has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2022.

Although Lancome may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals to sell in China.

For those reasons, we would not consider Lancome to be cruelty-free by our standards.

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China because of its animal testing laws. Unfortunately, Lancome refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Lancome already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Lancome Certified Cruelty-Free?

Lancome is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Because Lancome is not certified cruelty-free by a third party, no one is looking into or substantiating Lancome’s cruelty-free commitments and claims.

Is Lancome Owned By A Non-Cruelty-Free Parent Company?

Yes. Lancome is owned by L’Oreal, a parent corporation that still engages in animal testing in 2022.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Lancome is NOT cruelty-free and neither is its parent corporation, L’Oreal.

Is Lancome Cruelty-Free?

To sum up, by choosing to sell in mainland China, Lancome must have its products tested on animals. Therefore, we would NOT consider Lancome to be a cruelty-free brand.

Currently, Lancome is on our List of Brands to Avoid – Animal Tested.

Is Lancome Vegan?

Lancome does not claim or market itself to offer any vegan-friendly options. And since Lancome engages in animal testing, we wouldn’t consider anything sold or produced by Lancome to be vegan anyways.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Lancome:

Looking for cruelty-free alternatives to Lancome beauty products? We recommend the following cruelty-free skincare and makeup brands:

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What do you think

7 thoughts on “Lancome (L’Oreal)”

    1. I wouldn’t trust it. Especially since loreal has a very long history with animal testing that has nothing to do with China’s laws.

  1. I do believe L’Oreal no longer tests on animals but they need to go much further and quit selling in China where they do animal test L’Oreal and affiliate products for sale there. I’m sure there would be an uprising if L’Oreal and Estée Lauder quit selling there. Seriously. I worked for years representing Lancome and visitors from other countries, European and Asian countries, including China, would buy a lot of products to bring home. It was probably mainly for the price but nonetheless I had the impression especially the skin care products were very popular.

    1. “Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.”

      It says that in the last sentence of their paragraph. The entire statement sounds wishy washy, to be honest, so in all I don’t trust it at all.

  2. Lancôme and L’Oréal allows animal testing, they sell their products in China and China requires animal testing.

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